STRATEGIS ONE LLC
Long-Term Vision, Long-Term Success
With global leadership and deep heritage with articulated haulers,Volvo looks to the next decade and beyond for its ‘rolling iron’
ROGRESS. At its heart construction is all about moving the world forward. Morethan 7 million workers and nearly $1.2 trillion put behind U.S. and Canadianconstruction each year aim to make life better for a growing society. At its heart,Volvo Construction Equipment is also about progress. It’s very name,
. It’s brand mark, the atomic symbol for iron, creates a strong image ofVolvo equipment as
With its 40-year heritage building off-road articulated haulers, Volvo is looking forwardto the next generation and beyond. Will the role for articulated haulers change in10 years? Will earthmoving practices dictate need for a different kind of machine?Will changing use of other equipment such as scrapers create opportunity for Volvo?Where is the construction economy headed, and how will it affect demand for off-roadhaulers? Is Volvo doing all it can to innovate with technology and customer-focusedequipment?With those weighty questions as the backdrop, Volvo set out to learn how contractorsand owners of earthmoving equipment see the future. Those on the front lines areclosest to the applications, the trends and the changes. What do they see? Will theartic hauler play a larger role in North America? What will happen with self-propelledscrapers and pulled scrapers? Will some other machine concept come into play?To sample the voice of the customer, Volvo commissioned in-depth interviews withcontractors in four major American markets:
• HOUSTON, TEXAS
— With a metro area population of 5.3 million, thismarket spans eight counties and is home to Fortune 500 companies includingConocoPhillips, Marathon Oil, Halliburton Co. and Waste Management.
• ATLANTA, GA. —
The capital of Georgia, Atlanta is the heart of a metropolitanarea with 4.7 million people in 28 counties. It is home to business giants includingCoca-Cola, Home Depot, Delta Airlines and United Parcel Service (UPS).
• DETROIT, MICH. —
The Detroit metro area includes 4.3 million people, manyof whom hold jobs related to the auto industry. Birthplace of the Ford Model T, theDetroit area is home to the Ford Motor Co., General Motors and DaimlerChrysler.
• SANTA ANA (ORANGE COUNTY), CALIF. —
The county is home to 3 millionpeople and part of the huge Los Angeles metro area (population 10 million). Majorbusinesses include Disneyland, Boeing Co., Albertson’s and Bank of America.