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The
The
Dutch
Dutch
Top 100
Top 100
corporate brands
corporate brands
by Brand Competence
This research project is supported by
Visiting adress:World Trade CentreTower C - 11Strawinskylaan 11431077 XX AmsterdamThe Netherlands
1
The Dutch Top 100 Corporate Brands
Table o Contents
1. Foreword2. About Brand Competence3. About Motivaction4. Why Corporate Brands are Valuable5. Key Findings6. The Dutch Top 100 Corporate Brands (list)7. Our Approach to Valuing Corporate Brands8. General Marketing Findings9. General Financial Findings10. The Dutch Top Ten Profled11. Additional Research Possibilities / (Annual) Follow-Up Research12. About VBA, Association o Investment Analysts13. About Graydon14. Contact InormationPage(s)137911131721313339414345
The Amsterdam Stock Market Photo by Koen Verweel (ANP)
Copyrights: F. de Smeth, DSC Brand Competence B.V. Amsterdam, July 2010.
The inormation provided in this report and appendix is solely intended or the individuals who have beenauthorised by its author to read its contents. Any use o this report by a party other than the intendedrecipient is prohibited. The inormation contained in this report and appendix may be subject to the ruleso confdentiality and non-disclosure.
Sections
« prev | next »- 1. Foreword
- 2. About Brand Competence
- 3. About Motivaction
- 4. Why Corporate Brands are Valuable
- 5. Key Findings
- 6. The Dutch Top 100 Corporate Brands (1)
- 7. Our Approach to Valuing Corporate Brands
- 8. General Marketing Findings
- 9. General Financial Findings
- 10. The Dutch Top 10 Corporate Brands Profled
- 11. Additional Research Opportunities
- 12. About VBA, Association of Investment Analysts
- 13. About Graydon
- 14. Contact information
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