Color affects people Psychologically

‡ Colors can create conditions that can

± cause fatigue ± increase stress ± decrease visual perception ± damage eyesight ± increase possible worker errors ± negatively affect orientation and safety

‡ Universal Reaction ‡ Emotional reactions are not easy to measure

‡ Red is an incredibly intense color, it stimulates the heart and breathing to increase pace ‡ Red cars are popular targets of thieves ‡ Red can cause you to feel hunger

‡ Orange can make you feel enthusiastic ‡ It can increase your appetite ‡ Orange increases the oxygen flow to the brain

‡ Yellow can cause people to lose their tempers ‡ Yellow makes babies cry, and is hard for the eye to take in ‡ Yellow also enhances concentration ‡ It speeds metabolism

‡ Green can improve vision and is easy on the eye ‡ Green also relaxes people, this is the reason actors wait in ³green rooms´ before appearing on television ‡ Though Green is relaxing it is said to bring bad luck ‡ Humans see more shades of green than any other color.

‡ Blue causes the opposite affects as red. ‡ Blue causes the body to release calming chemicals and relaxes people ‡ Slows heart rate and lowers body temperature

‡ Pink is a tranquilizing and romantic color ‡ Sports teams often paint the opposing teams locker rooms pink to make them loose energy ‡ Can cause you to abandon logic thinking and become sensitive

‡ White makes people feel a sense of innocence and purity

‡ Brown is calming ‡ Brown can convey sadness and isolation ‡ It can also cause a sense of warmth, comfort, and security

‡ Shows authority and power ‡ Implies submission ‡ Priests wear black to signify submission to god ‡ Black also suggests aloofness or evil ‡ Can cause one to feel rebelliousness

‡ Not all of these colors are ‡ Sub-conscious effects such as : associated with the same emotions around the world. Appetite changes associated Some cultures respond with red differently to different colors. The healing effects of green ‡ Most of the preceding Loss of energy associated with information is true for most pink. American people, though some people will respond differently The increase of blood and based upon events and oxygen flow to the brain memories in their background. associated with Orange Therefore psychological effects of colors can vary on an individual basis. ‡ Sub-conscious effects are usually the same for all people.