 Strike Kings, a fully equipped state-of-the-art

sports-cum-leisure centre,
 located at Ramdaspeth in Nagpur
 A private company with venture capital
funding
 The share holding ratio of the venture capital
and the share holders is 70%:30%.

Business outline :
The sports bar being one of its kind will face no
competition helping them monopolize in the target
market. The bar offers many modes of entertainment
through bowling, snooker, foosball and air hockey
FEASIBLITY OF THE PROJECT
 SWOT Analysis:
STRENGTHS WEAKNESS
Diversified New entrant
Convenience No experience
Location
No competitors

OPPORTUNITIES THREATS
Value for money Future competition
Would be preferred by the local
crowd
 STP Analysis:
Segmentation:

Demographic
Psychographic
Geographical

Targeting:
Age groups

Positioning:
Product
Price
Promotion
Organizational structure
Financials
 Risk Analysis:
 Inflation
 Entry of new competitors
 Non availability and non cooperation of labor
 Theft and fire
 Unreliable equipment and labor