Savings Products to Help Low-Wealth Households ± A REAL Solutions
is a 2010 publication of the National Credit Union Foundation¶s REALSolutions® program.
About the National Credit Union Foundation (NCUF)
The National Credit Union Foundation (NCUF) raises charitable funds, runs innovative programs, andmakes impactful grants for America¶s credit union movement. NCUF¶s mission is to ³promote andimprove consumers¶ financial independence through credit unions.´ Among the NCUF programsachieving this mission:
² Helping millions of consumers gain access to affordable financial services,achieve financial literacy, grow savings, build assets, and buy homes
² Leading training on cooperative principles in the modern consumer marketplace to overcome what credit unions identify as the greatest threat to their future: ³the eroding of credit union philosophy.´
Social Impact Management
Meeting a ³triple bottom line´ that benefits credit unions, members,and communities.
About REAL Solutions
REAL Solutions® is the signature program of the National Credit Union Foundation. REAL ² ³Relevant,Effective, Asset-building, Loyalty-producing´² Solutions® works to help credit unions offer a wide rangeof products and services that have proven successful in serving working families with low wealth andmodest means. Using product/business models created and tested by credit unions, REAL Solutions®disseminates information to credit unions through special meetings, an
online impact center
, and state and national conferences. As NCUF¶s signature program over the pastthree years, REAL Solutions® has been adopted in 37 states and is saving members tens of millions of dollars. It has now become a documented business strategy for credit unions to grow their membershipsby serving the underserved. Real people with real needs are finding REAL Solutions® at credit unions.
About the Author
, Ph.D., is the President of Tipton Research Group in Kansas City, MO which providesresearch and consulting services to the credit union industry. She is a 25-year veteran of the credit unionindustry and served as president of Mazuma Credit Union in Kansas City, MO and Chairwoman of boththe Missouri Credit Union Association and the Credit Union National Association (CUNA). Following her retirement from Mazuma Credit Union, Nancy received her Ph.D. in Consumer and Family Economicsfrom the University of Missouri ± Columbia in 2004. She is currently serving as a Field Coach for theNational Credit Union Foundation¶s REAL Solutions® program and has provided services in the followingstates: California, Colorado, Kansas, Missouri, Montana, New Mexico, Oregon, Texas and Wyoming.
I would like to express my gratitude to the following credit unions and associations that willingly sharedinformation regarding their savings programs to help low-wealth households: Altana Federal Credit Union in Billings, MT American Airlines Credit Union in Fort Worth, TXCentra Credit Union in Columbus, INCommunicating Arts Credit Union in Detroit, MICommunityAmerica Credit Union in Lenexa, KSCredit Union Association of New MexicoDay Air Credit Union in Kettering, OHEmployees Credit Union in Estherville, IAFirst Financial Federal Credit Union in Wall, NJLangley Federal Credit Union in Newport News, VA