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Cross Cultural

Cross Cultural

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Published by pradeep3673

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Categories:Types, Research
Published by: pradeep3673 on Aug 24, 2010
Copyright:Attribution Non-commercial

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11/29/2014

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 A
Presentation
On
Cross Culture Marketing
ByD.Pradeep kumar EXE-MBA, IIPM,HYD
 
 What is Culture?
 A set of beliefs, values, attitudes,customs and acceptable behavior aspracticed by a group of people in region«!
 
 What is Culture?
Characteristics of Culture
Culture is learned
Culture is unconscious
Culture is Symbolic
Culture is a way of life
Culture is Dynamic
Culture is Relative³Everything that people have, think, and do as members of asociety´ (Ferraro, 2005)

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