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 Presentation
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outline
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 ' ony ernandes is a
  !" entrepreneur who introduced the?alaysian
first budget no frills airline, ir sia,
to ?alaysians with the tagline
"
ow everyone can fly".
' He rose to prominence by turning
ir sia, a failing government-linked
commercial airline, into a highly
successful budget airline public-
listed company.
' ir sia, the heavily-indebted
subsidiary of the ?alaysian
government-owned conglomerate,
D -Hicom, was losing money
speedily.
' nstead of starting from scratch,
?ahathir advised ernandes to buy
an existing airline instead.
 ' ernandes mortgaged his home and sank his
savings to acquire the company, comprising two
ageing oeing  - ets and U
D$11 million
 ? million worth of debts, for 26 U
cents
 ? 1, and transformed it into an industry player.

' Coming ust after the 11

eptember 21,
undoubtedly the worst day in the history of
commercial aviation when nobody wanted to fly,
everyone thought that ernandes had gone
"crazy", predicting that the company would fail
miserably.

' one year after his takeover, ir sia had broken

even and cleared all its debts.

' ernandes has also been honoured by the

à


   
?alaysian government with title Dato
eri and
also by the government of rance with the Legion
d'Honneur title.
 K
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ir sia is one of the award winning and largest low fare
airlines in the sia expanding rapidly since 21. With a
fleet of 2 aircrafts, ir sia flies to over 61 domestic and
international destinations with 1 routes, and operates
over  flights daily from hubs located in ?alaysia,
hailand, and ndonesia.

ir siabelievesintheno-frills,hassle-free,lowfare
businessconceptandfeelsthatkeepingcostslow
requireshighefficiencyineverypartofthebusiness.
hroughthecorporatephilosophyof
owveryoneCan
ly͟, ir siahassparkedarevolutioninairtravelwith
moreandmorepeoplearoundtheregionchoosingair
sia.

hebestphilosophyof ir sia ͚noweveryonecanfly͛

meanstogivinganopportunitytoallthepeopletoflight
withthelowestpossiblefareandmakingthemcanflight
eventheyonlyhavethelessmoney.
 C U



ir sia
rokentravelnorms
aroundtheglobeandhas
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outenetworkthrough
fficientandmaintaining
morethan21countries
withappliedlowcostas asimpleaircraftfleetand
corebusiness aroutenetworkbased
onlow-costairports

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requent,reliable
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