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Advertising Agency

Advertising Agency

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Published by samrulezzz

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Published by: samrulezzz on Aug 25, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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`An advertising agencyor ad agency is a service
business dedicated to creating, planning and
handling advertising for its clients.
`An ad agency is independent from the client and
provides anoutside pointofview to the effortof
selling the client's productsor services.
`Typical ad agency clients include businesses and
corporations,
`non-profitorganizations
`government agencies.
`Agenciesmay be hired to produce an advertising
campaign
8-3
Media Buyer
Media Planner
Client
Account
Executive
Creative

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