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Market Positioning

Market Positioning

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Published by: 200edu on Aug 25, 2010
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05/12/2014

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Dr. Omkumar Krishnan, IBS
Bangalore
Market Positioning
Marketing Management - 1
Dr. Omkumar Krishnan, IBS
Bangalore
Positioning
The place the product occupies in consumers¶
minds relative to competing products.
Typically defined by consumers on the basis of
important attributes
From Product to Consumers Mind
Dr. Omkumar Krishnan, IBS
Bangalore
Positioning Dimensions
‡ Group of Customers
‡ Differential Advantage
‡ Customers Mind

‡ CurrentPosition
‡ UnoccupiedPosition
‡ Reposition

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