³You don¶t sell through price. Yousell the Price´Price is the marketing-mixelement that produces revenue;the others produce cost.
Price is all around us. You pay rent for our apartment, tuition for your education, anda fee to your physician or a dentist. Theairline, railway, and bus companies chargeyou a fare.
Price competition is the number oneproblem facing the companies.
efinition & Meaning
Price is the amount of money which isneeded to acquire a product´BY:W. J. StantonIt is the value of the product attributesexpressed in monetary terms which aconsumer pays or is expected to pay inexchange for a product or service