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Published by 200edu

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Published by: 200edu on Aug 25, 2010
Copyright:Attribution Non-commercial

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09/17/2011

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Pricing
³You don¶t sell through price. Yousell the Price´Price is the marketing-mixelement that produces revenue;the others produce cost.
 
I
ntroduction
Price is all around us. You pay rent for our apartment, tuition for your education, anda fee to your physician or a dentist. Theairline, railway, and bus companies chargeyou a fare.
Price competition is the number oneproblem facing the companies.
 
D
efinition & Meaning
³
Price is the amount of money which isneeded to acquire a product´BY:W. J. StantonIt is the value of the product attributesexpressed in monetary terms which aconsumer pays or is expected to pay inexchange for a product or service

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