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Typography

Typography

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Published by luiggie

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Categories:Topics, Art & Design
Published by: luiggie on Aug 25, 2010
Copyright:Attribution Non-commercial

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07/07/2013

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 ® 
Copyright 2010 Adobe Systems Incorporated. All rights reserved.
 ® 
Copyright 2008 Adobe Systems Incorporated. All rights reserved.
 
Copyright 2010 Adobe Systems Incorporated. All rights reserved.
 ® 
1
INTRODUCTION TO TYPOGRAPHYDESIGN
 
 ® 
Copyright 2010 Adobe Systems Incorporated. All rights reserved.2
Goals of typographic design
T
ypography plays an important role in how audiences perceive your document and its information.
Good design is about
capturing your audience¶s interest and
helping your audience gather information quickly and accurately.
T
ypography creates relationships between different types of information, both organizing this information and keeping it interesting.
 
 ® 
Copyright 2010 Adobe Systems Incorporated. All rights reserved.3
D
esign principles for typography
L
egibility: Making sure the audience can read and understand your text.
Similarity, alignment: Using typography to create relationships betweensimilar kinds of information.
Uniformity or consistency: Repeating familiar elements to focus your audience¶s attention.
Contrast: Creating interest and distinguishing different types of information with different typefaces. One element of contrast ishierarchy²making sure the audience understands that information hasdifferent levels of importance.

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