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How to Build Your Case for Attending Synergy Berlin
Guide to Selling the Value of Synergy
CONTENTSBuilding the case for attending Synergy Page 2Letter to Management Page 4Travel Justification Page 5Worksheets Pages 6 - 11
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Building the case for attending Synergy Berlin
Making your case:
Think about the top goals that your organisation has for the coming year. What are some of thekey initiatives where Citrix technologies for virtualisation, networking or cloud computing mighthave impact?
Review the conference agenda to determine what speakers and sessions are likely to haveinformation that aligns with those key initiatives you identified. Review the lists of Hands-onLearning Labs and Synergy exhibitors in the same fashion.
Build a sample agenda using the Session Planning forms to begin identifying what you expectto gain from each session or lab, and how that information will improve your organisation.
Calculate the return on your investment using the following equivalents:
Three free Hands-
on Learning Labs = 1 day of technical training costing up to €600
One free Citrix certification exam = same test
costing from €128 to € 200.
15% discount on a Citrix Education course = as much as € 200 in savings
Include hotel discounts and special offers on registration in your calculations.
Use the template letter as a base to write your own request for approval to attend theconference. Attach the sample agenda prepared in the last step to provide supportinginformation regarding the benefits your organisation will get from Synergy.
Meet face-to-face with your manager to review the conference and how your plans line up withyour organis
ation’s top goals.
Explain how the many extra value activities at Synergy canoffset the investment in conference participation.
When you register:
Be sure to sign up for the Learning Labs of your choice right away, as they are expected to fillup fast, and enrollment is limited.
While at the conference:
Use the Breakout Session Notes sheets and the Meeting Notes sheets to record the keyinformation obtained and your ideas about relevance to your organisation and potential costand efficiency benefits.
While networking with your peers, write down their contact information on the Meeting Notesso that you can follow up as necessary.
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Spend time at the Solutions Expo so that you will have direct experience
–
including livedemos -- with the latest Citrix and partner technologies.
Visit the Synergy Testing Center to take a Citrix exam of your choice at no cost and pursueyour Citrix certification for free!
When you get home:
Review the conference materials. Compare them with your notes to refresh your memoryregarding the most relevant and important sessions.
Write a brief summary of the key messages, any action items and possible benefits yougleaned from each session and meeting. Share that summary with your manager and yourpeers. Hold an informal session to review these details with your team.
Share presentations and videos from Synergy with your peers to increase the value of theevent.
Identify and act upon one or two of the most relevant things you learned from the conference.
Demonstrate the value by documenting the impact these actions are having on yourorganisation.
Validate your expertise and provide your organisation with a unique competitive advantage inimproved productivity and cost savings with your Citrix certification.
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