NISSAN LAUNCHES ‘INNOVATION FOR ALL’ BRAND CAMPAIGN TO

BUILD ON U.S. MARKET GROWTH

- New campaign to feature full line of Nissan vehicles, innovations that drive them -

Nissan North America, Inc. (NNA) today announced a significant new marketing initiative to

showcase the strength of Nissan‟s innovative product portfolio and build on 10 straight months

of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the

theme “Innovation for All,” will launch on Aug. 28 and permeate a variety of medium and

targets over the next several months.

“Innovation for All” will begin with a series of five television spots that capture Nissan‟s history,

track record and process of innovation. The campaign features the full line of Nissan products

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from the 100-percent electric Nissan LEAF and Altima mid-size sedan to the Z sports car, Titanfull-size pickup truck and cube ® activity vehicle. The versatile campaign also will appear inprint and online with a consistent look and feel.

“Innovation has been the heart and soul of the Nissan brand for nearly 100 years,” said JonBrancheau, vice president, Marketing, NNA. “„Innovation for All‟ isn‟t simply a new marketingidea. It‟s the very foundation of Nissan worldwide. This campaign captures Nissan‟s spirit and

continued drive towards innovation

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not just for the elite, but for everyone.”

The campaign, developed by longtime partners TBWA\Chiat\

Day Los Angeles, depicts Nissan‟s

innovation through a series of stories that are in turn whimsical, heartwarming, technology-

minded, spirited and poignant. “We‟re sharing Nissan stories that are as exciting, intelligent andinnovative as the brand itself,” said Rob Schwartz, chief creative

officer, TBWA\Chiat\Day LosAngeles.

The first of the “Innovation” ads will debut Aug. 28 during the ESPN College Football Preview

Show:

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“Innovations” –

A celebration of Nissan‟s current innovations, including smart

phoneapps, recycled materials, air purifiers, the Juke

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the world‟s first Sports Cross –

and the100-percent electric Nissan LEAF.The second set of ad spots, set to air beginning Sept 1, include:

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“Baby” –

A soon-to-be dad transforms his 370Z into a Maxima sports sedan for thearrival of his first child.

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“Kidzilla” –

A little boy‟s toy car collection endures a beating, from dog

-chewing towater plunges, but the Nissan Altima remains unscathed

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just like in the real world.

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“Dime” –

One of the most important safety innovations that Nissan delivers in every newcar is its brake override system. This ad shows that a Nissan truly can stop on a dime.

Sept. 9 marks the debut of “Polar Bear,” a highlight of the “Innovation for All” campaign as it

previews the Nissan LEAF

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the world‟s first mass market, affordable zero

-emission 100-percent