RATING THE CAMPAIGN WEBSITES OF 2010: THE GOVERNORS
by Alex Pinto, Mark Malseed, and Mariko HewerOhMyGov.com graded the website of each candidate for governor in 2010 for
a multipart series
oncampaign web communications. We looked at how sites performed in five specific ways:
— is the site inviting, user friendly and current-looking?
Calls To Action
— how actively does the site promote opportunities for supporters todonate, volunteer, etc.?
— how well does the homepage incorporate and promote the candidate's otheronline presences?;
Platform & Bio
— how thorough and accessible is the candidate's personal information?
— how well does the site integrate a campaign blog, press releases, news,Twitter, recent and upcoming events so that visitors can stay up-to-date?These five categories were graded individually using a modified three-point scale (A-C, with a fewoutliers), then weighted equally and averaged to determine the overall rating.
Because this is an electoral campaign, not a school project, and citizens are supposed to beenergized and inspired by these websites, we needed our overall ratings to be more than a mereletter grade. Thus, our governor hopefuls earned either an "Oh" (for overall mundane, mediocre orsloppy site) to "OhMy" (solid, with a few flourishes) to "OhMyGov" (everything we could ask for). Afew standouts were awarded a bonus exclamation point.Share your thoughts on the candidates websites and our rankings at
OverallRating DesignCalls toActionSocialMediaPlatform& BioEngage-ment
ALBENTLEY, ROBERT (R)OhMyGov
BYRNE, BRADLEY (R)OhMyGov
SPARKS, RON (D)Oh
AKPARNELL, SEAN (R)
SAMUELS, RALPH (R)Oh
BERKOWITZ, ETHAN (D)OhMyGov
FRENCH, HOLLIS (D)OhMyGov
Rating the Campaign Websites of 2010: The Governors © 2010 OhMyGov Inc. All rights reserved.