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Corporate Level Planning-Tata Motors

Corporate Level Planning-Tata Motors

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Published by Chintan Detroja

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Published by: Chintan Detroja on Aug 26, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Chintan (10)
Siddhi (34)
Yash (41)
Sneha (43)

Corporate Level Planning :
Tata Motors
Contents

yIndian automobile industry
yPorter·s 5 forces analysis
yTATA Group
yTATA Motors
yCompetitors
yMaking waves internationally
ySWOT Analysis
ySource of cost efficiency
yBCG Matrix
yAnsoff·s Strategic model
yBalanced Scorecard
yConclusion
yReferences

INDIAN AUTOMOBILE INDUSTRY
yGrew at a computed annual growth rate (CAGR) of 11.5 percent
over the past five years
yIndian Automobile industry can be divided into three segments i.e.
two wheeler, three wheeler & four wheeler segment.
yThe domestic two-wheeler market is dominated byIndian as well
as foreign players such as Hero Honda, Bajaj Auto, Honda Motors,
TVS Motors, and Suzuki etc.
yMaruti Udyog and Tata Motors are the leading passenger car
manufacturers in the country. AndIndia is considered as strategic
market by Suzuki, Yamaha, etc.
yCommercial Vehicle market is catered by players like Tata Motors,
Ashok Leyland, Volvo, Force Motors, Eicher Motors etc.

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