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Strong development of tourism in Malmo 2009 - Summary

Strong development of tourism in Malmo 2009 - Summary

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Published by Malmotown
In 2009, overnight and day visitors to Malmö spent a total of SEK 6.4 billion, a slight reduction since 2008 but the second highest consumption ever recorded and almost double compared to 10 years ago.
In 2009, overnight and day visitors to Malmö spent a total of SEK 6.4 billion, a slight reduction since 2008 but the second highest consumption ever recorded and almost double compared to 10 years ago.

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Published by: Malmotown on Aug 26, 2010
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Strong developmento tourism in Malmö 2009
Commuting, ordinary schooling and military serv-ice are examples that are not included in the de-nition. “Tourist” thus refers to all visitors, businesstravellers and leisure travellers. In principle the def-inition covers all consumption that relates directlyto travelling. Tourism is not a separate sector in it-self, but is a collective term that includes the totalof activities in various sectors (e.g. the hotel and airtravel sectors, as well as commerce generated byregional travelling).
Defnition o tourism
 The World Tourism Organizations (UNWTO’s) denition of tourism is as
follows: “Tourism comprises the activities of persons travelling to and staying
in places outside their usual environment for not more than one consecutive
 year for leisure, business and other purposes.
HotelHostelCampingCabin/RoomFerry-serviceGuest harbourDay visits
Visits to family and friendsOwn holiday cottage
 This denition was drawn up by the UNWTOon behalf of the UN and was adopted by the UNin 1993. In weden the denition was adapted to
wedish conditions in 1995 by the wedish Tourist
 Delegation and was described in detail in the doc-ument entitled “Turismens begreppsnyckel” [KeyConcepts of Tourism]. A clear, consistently applieddenition is a prerequisite for measuring and mon-itoring the development of tourism as an industryin weden, as it is for all other industries.
 The total gure for tourism includes all forms of ac-commodation, including commercial and other.Commercial includes accommodation where visi-tors pay an rental fee or they are inuenced by tra-ditional marketing to visit the municipality. Otherincludes those who are more dicult to inuencethrough marketing. ven though they are hard toidentify, day visitors are dened in this report ascommercial. almö could be their main destina-tion, but they could also be heading to a dierentlocation and just stopping o in almö for a visit.
Day visits are nancially important to almöand represented about 44% of total turnover in2009. This is more or less the same percentage asin 2008. The geographical catchment area for dayvisits to almö has been extended, partly due tobetter, faster transport options. ost tourists stay
overnight with family or friends, however thesevisitors spend little compared with those who usecommercial accommodation.
 Turnover generated by tourism in almöshowed a signicant increase at the end of the1990s. ollowing a small downturn in 2002, theseincreases have continued in recent years (see igureA). These increases are based on not only major in-
 TOUI IN A I A UTIIION K INDUT
Turnover rom tourism in Malmö (SEK million)
 Total Commercial Other
9381332395-92 -93 -94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07 -08 -09
Figure A.
creases in the number of overnight stays at hotelsand an increased number of day visits, but also in-creased daily consumption. The less signicant increase in 2009 is mainlydue to hotel guests spending a little less money. The decline in business travellers as a consequenceof the nancial downturn was not fully compen-sated by the increased number of leisure travellers.In addition, day visitors tended to spend a little lessin 2009. The turnover in almö has increased byaround 70% over the past decade.
 Turnover from tourism at wedish destinationsincreased by around 4% in 2009. Compared with
In 2009, overnight and day visitors to almö spent a total of K 6.4 billion,
a slight reduction since 2008 but the second highest consumption everrecorded and almost double compared to 10 years ago. This consump-tion created employment equivalent to 4,740 full-time employees, a riseof more than 9 % since 2008. The rise in employment is due to a higher
proportion of consumption in employment-intensive business areas such
as restaurants and recreational activities.
Tourism in Malmöis a multi-billionSEK industry
this, almö saw a slight decrease. In 2006 and2007, turnover from tourism at wedish destina-tions remained virtually unchanged, while almöexperienced major increases. The developmentseen in almö in 2008 well surpassed the nationalaverage.In general terms it was the urban areas and themountains that saw positive growth in 2008 and2009, while in large parts of the rest of weden itwas unchanged or negative.
One specically encouraging aspect of almö’sdevelopment was the large increase in the numberof foreigners staying overnight with twofold the

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