The total gure for tourism includes all forms of ac-commodation, including commercial and other.Commercial includes accommodation where visi-tors pay an rental fee or they are inuenced by tra-ditional marketing to visit the municipality. Otherincludes those who are more dicult to inuencethrough marketing. ven though they are hard toidentify, day visitors are dened in this report ascommercial. almö could be their main destina-tion, but they could also be heading to a dierentlocation and just stopping o in almö for a visit.
Day visits are nancially important to almöand represented about 44% of total turnover in2009. This is more or less the same percentage asin 2008. The geographical catchment area for dayvisits to almö has been extended, partly due tobetter, faster transport options. ost tourists stay
overnight with family or friends, however thesevisitors spend little compared with those who usecommercial accommodation.
Turnover generated by tourism in almöshowed a signicant increase at the end of the1990s. ollowing a small downturn in 2002, theseincreases have continued in recent years (see igureA). These increases are based on not only major in-
TOUI IN A I A UTIIION K INDUT
Turnover rom tourism in Malmö (SEK million)
Total Commercial Other
9381332395-92 -93 -94 -95 -96 -97 -98 -99 -00 -01 -02 -03 -04 -05 -06 -07 -08 -09
creases in the number of overnight stays at hotelsand an increased number of day visits, but also in-creased daily consumption. The less signicant increase in 2009 is mainlydue to hotel guests spending a little less money. The decline in business travellers as a consequenceof the nancial downturn was not fully compen-sated by the increased number of leisure travellers.In addition, day visitors tended to spend a little lessin 2009. The turnover in almö has increased byaround 70% over the past decade.
Turnover from tourism at wedish destinationsincreased by around 4% in 2009. Compared with
In 2009, overnight and day visitors to almö spent a total of K 6.4 billion,
a slight reduction since 2008 but the second highest consumption everrecorded and almost double compared to 10 years ago. This consump-tion created employment equivalent to 4,740 full-time employees, a riseof more than 9 % since 2008. The rise in employment is due to a higher
proportion of consumption in employment-intensive business areas such
as restaurants and recreational activities.
Tourism in Malmöis a multi-billionSEK industry
this, almö saw a slight decrease. In 2006 and2007, turnover from tourism at wedish destina-tions remained virtually unchanged, while almöexperienced major increases. The developmentseen in almö in 2008 well surpassed the nationalaverage.In general terms it was the urban areas and themountains that saw positive growth in 2008 and2009, while in large parts of the rest of weden itwas unchanged or negative.
One specically encouraging aspect of almö’sdevelopment was the large increase in the numberof foreigners staying overnight with twofold the