Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
6Activity
0 of .
Results for:
No results containing your search query
P. 1
25295826 Coca Cola Mba 3rd Sem Ppt

25295826 Coca Cola Mba 3rd Sem Ppt

Ratings: (0)|Views: 134 |Likes:
Published by rajivranjan707
PPT OF COCA COLA
PPT OF COCA COLA

More info:

Categories:Types, School Work
Published by: rajivranjan707 on Aug 26, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

11/26/2012

pdf

text

original

 
³A STUDY ON CONSUMER³A STUDY ON CONSUMERPREFERENCES FOR COCAPREFERENCES FOR COCACOLA´COLA´
Presented by :Presented by :--RAJIV RANJANRAJIV RANJANROLL NO.ROLL NO.--7474
 
INTRODUCTION
11
--A study of factors responsible for brandA study of factors responsible for brandpreference in FMCG sector:preference in FMCG sector:
Brand preference means to compare the differentBrand preference means to compare the differentbrands and opt for the most preferred brand. Thisbrands and opt for the most preferred brand. Thisbrand preference is influenced by various factors.brand preference is influenced by various factors.
22--Colour and flavour rule consumer preferences:Colour and flavour rule consumer preferences:
This experiment showed the feasibility of the proposedThis experiment showed the feasibility of the proposedmultimulti--sensory design method based on mixedsensory design method based on mixed qualitative and quantitative approaches.´ The studyqualitative and quantitative approaches.´ The studyalso demonstrates the importance of flavour andalso demonstrates the importance of flavour andcolour selection for new products.colour selection for new products.
 
OBJECTIVE OF THE STUDY
yy
To study the consumers preferences for Coca Cola.To study the consumers preferences for Coca Cola.
yy
To know the percentage of males and females thatTo know the percentage of males and females thatare aware about bingoare aware about bingo
yy
To know which brand¶s advertisement mostly peopleTo know which brand¶s advertisement mostly peoplehave seen.have seen.
yy
To know the reason to buy cola drinks.To know the reason to buy cola drinks.
yy
To know why was the advertisement being noticed byTo know why was the advertisement being noticed bythe consumer?the consumer?

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->