PRESENTATION

ON
DETTOL HAND
SANITIZERS
(RECKITT BENCKISER )

Presented by :
Pooja Agnihotri
Ankit Raizada
Gyanendra Mishra
Avanish Jaiswal
WHAT IS A HAND SANITIZER??
 A hand sanitizer or hand antiseptic is a supplement or
alternative to hand washing with soap and water.

 Various preparations are available, including gel, foam,

and liquid solutions.

 Popular alcohol rub brands include Baccide, Purell,

Germ-X, Labo, Aqium, Avant, GermOut, and Aquawet
SANITIZERS CAN BE USED :
 Before and after preparing/eating food
 treating wounds or giving medicine

 touching a sick or injured person

 touching an animal or animal toys leashes or waste

 blowing your nose, coughing or sneezing into your hands

 Mainly in hospitals, by families at picnics, students or

office goers.
 At malls/multiplexes or other public utilities restrooms.
BENEFITS OF SANITIZERS:

 Why one should go for sanitizer??

……..it kills 99.9% of the GERMS

without WATER that has been claimed by dettol after
conducting tests in labs.
TARGET AUDIENCE :

USERS: BUYER:
• Whole Family • Mother

INFLUENCER: PAYER:
•Mother •Father
•Kids •Working
•Friends mother
COMPETITORS OF DETTOL
SANITIZER:

 Lifebouy (HUL).

 Himalaya(Tata Group).

 The Body Shop.

RISK V/S INVOLVEMENT GRAPH:

High Involvement

Low brand risk High Brand Risk

Low Involvement
 UPD – Unique Presentation Device. i.e. The creativity of
an advertisement.

 USP – Unique Selling Proposition. i.e. Crux Of the

advertisement.

Dettol hand sanitizers have UPD by showing that

smarter kids use sanitizer(in there recent advertisement ).

The USP is “Kill germs, save water”

OR
“Germs mitao, paani bachao”
ADVERTISEMENT :

Price: 50ml at Rs.49/- and 200ml at Rs.175/-

Thank you…