June 2010

Connecting North America

Fiesta unleashed:
It’s a Pretty Big Deal
Lincoln brand acceleration
Gymkhana THREE
Eco-Route

inside: Sustainability Report pullout

celebrating
40 years

Hines Park
Lincoln Mercury
Plymouth/Canton, MI
40601 Ann Arbor Road Sales Phone: 866-980-5963
Haggerty Rd.

Plymouth, MI 48170 275 Service Phone: 866-980-1107

Ann Arbor Rd.
(Ann Arbor Road West of I-275) Showroom Hours:
Service Hours: M/Th 8:30-9:00
M-F 7:30-6:00 Joy Rd. T/W/F 8:30-6:00
sat 8:00-1:00 sat 10:00-3:00

Www.hinespark.com
 Connecting North America
3 Lincoln brand
Accelerating acceleration
Lincoln will have seven all-new

Lincoln momentum or significantly refreshed

vehicles in four years. 3
Ford recently marked another important milestone in 4 Eco-Route
our company’s transformation as we solidified plans to Driving from A to B in an
further grow our Ford brand while accelerating Lincoln. environmentally friendly way.
Earlier this month, we announced plans to introduce
6 Consumer
seven new or significantly upgraded Lincoln vehicles in the
next four years, including our first-ever C-segment vehicle.
experience
We also announced that we will end production Dealers will drive
enhanced consumer
of Mercury vehicles in the fourth quarter of this year.
While Mercury served us well in the past, it now is time
experience and growth.
4
to fully devote our resources and attention to growing 7 Monthly sales
Lincoln – just as we have been doing so successfully U.S. sales are up 23 percent,
with the Ford brand. Canada remains on top.
We have a solid foundation for our Lincoln business and
8 Perception
now plan to accelerate the development of products with
standout design, class-leading technology and power-
catches reality
trains that offer top performance and fuel-efficiency. Ford improves in ALG study.
This is an exciting time in our business and I would 10 Coming soon
encourage each of you to become familiar with our
important plans for Lincoln as we further grow the brand.
The Fiesta is coming 6
with a class-leading push.
Thank you for your continued hard work and support.
12 Road trip
American Journey 2.0
will create a new market
for technology.

Mark Fields 14 Ken Block

President, The Americas Ford racer to light up

10
For more perspective from Mark the Internet with
Fields on the Lincoln and Mercury Gymkhana THREE debut.
news, see page 3.
15 Operation
A more interactive @Ford Drive one
Throughout the magazine, Ford puts on national tour
we’ve highlighted stories and raises money
that offer much more Click to @Ford Online for military charity.
information at @Ford for more information
Online (www.at.ford.com). www.at.ford.com 17 Northville plant
Just look for the highlights box like the one pictured here. Explore the success of Henry
A similar logo is in the upper left corner of @Ford Online in
the rotating promo box section.
Ford’s village industry.
14
Publisher: Sara Tatchio | Associate publisher: Susan Krusel | Managing editor: Alice Arutoff
Contributing editor: Jenn Corney | Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman
Graphic designer: Julie Yeiter | Image coordinators: Brian Wybenga | Copy editor: Floyd Opperman
Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski
Editorial: (313) 390-3569 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only)
No portion of this magazine may be reproduced without prior written consent of @Ford.
Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of
these items rest solely with the respective manufacturers. Ford assumes no liability for their use.
@Ford is available online at www.at.ford.com. The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and
mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: FWINFO ford.com.

June 2010 | 1
 Local

Ford named in Top 25

Innovative Companies Racing for a cure
of 2010
Ford Motor Company
Bloomberg is proud of its 16 years of
BusinessWeek support for the Komen
recently Race for the Cure. To date,
recognized Ford has dedicated over
Usher and John H. Johnson Ford Motor $105 million to the cause
Receive Ford Freedom Award Company for with over 50,000 employees
being one of participating in the Race in
At the 12th Annual Ford Freedom Awards John H.
the 50 Most their local areas.
Johnson and Usher Raymond IV, popularly known as
Innovative On May 22, Detroit hosted
Usher, were honored.
Companies in 2010. Ford moved its 19th Annual Race for the
Johnson, founder and publisher of Johnson
from 31 to 13 in the annual Cure with about 2,000 people
Publishing, received the Ford Freedom Award.
rankings. Ford is making some joining the Ford team. To find
Usher, chairman and founder of Usher’s New Look
headway in the survey not only a local race near you visit
Foundation, was awarded the Ford Freedom Scholar
because of a fresh new lineup but www.komen.org.
Award.
also its decisions to invest in such Also, check out the latest
“I am truly honored to be named the Ford Freedom
emerging markets as Brazil. Warriors in Pink apparel at
Award Scholar and applaud the program for
Of the Top 25 ranked companies, www.shopwarriorsinpink.com.
encouraging youth as leaders and entrepreneurs,”
the majority were based outside of
Usher said. “Young people have the power and
the United States. The survey is
ability to create great changes in our communities
based off information gathered by Visit the “Photos & Videos” box
and the world. It is up to all of us to ensure youth have
Bloomberg BusinessWeek’s www.at.ford.com
the support, training and mentors to make their
partner Boston Consulting Group. 2010 Race for the Cure
dreams realities.”

28 Years of Quality Customer Care in Sales and Service

In Dearborn. We have to be Better.

Open Saturday

Open 24 hours a day on www.villageford.com

All of our new and used vehicles have prices online, but please call for the latest incentives
on the vehicle of your choice to further reduce your price!

800-257-1538 23535 Michigan Ave., Dearborn, MI 48124

2 | June 2010
 Corporate news

Lincoln brand to expand,

Mercury phases out
As Ford continues the growth of the Ford brand, it is
expanding and enhancing its Lincoln brand lineup with seven
all-new or significantly refreshed vehicles in the next four years.
Ford also will end production of Mercury vehicles in the fourth
quarter of this year to devote its financial, product development,
production and marketing, sales and service resources toward
the continued growth of its core Ford brand while enhancing
the Lincoln brand.
Mark Fields, president of The Americas, shares more insight
on this announcement.
How does this help deliver on our ONE Ford plan?
This is really the continued evolution of executing our
ONE Ford strategy. It all starts with being very consistent
and very devoted to having world-class products come into
the market place from either Ford or Lincoln. Also, staying
focused on our four product pillars of Quality, Green, Safe
and Smart. It’s just the next step in the ONE Ford plan and
the next step in profitably growing our business and bringing
satisfied customers along the way.
Why is this the right time to take action?
Although a difficult decision, we think this is the right time to
take this action on Mercury. We’ve gone though our normal
process this spring where we review and lock in our business and
product plans. It became evident that as we’ve seen the strength
of the Ford brand accelerate, many customers who would be
purchasing Mercury products have migrated to Ford vehicles.
So, we felt this was the optimal time to make this decision. Not
only will it allow us to focus the majority of our efforts further
accelerating improvements we’ve seen in our Ford portfolio, but
also allow us to focus more on bringing Lincoln to the next level.
What changed for the Mercury brand?
During the past year or so, we’ve seen such an improvement in
the Ford brand. To put it into perspective, the Ford brand’s market
share has grown 2.2 percentage points this year alone. Mercury’s
overall market share is 0.8 of a percentage point. The Ford
brand’s improvement has been twice Mercury’s overall market
share, and customers really like our new Ford product lineup.
Can you share details on plans for the Lincoln brand?
We have a very clear vision for Lincoln. We are going to take
specific actions, including:
• Lincoln’s first-ever C-segment vehicle
• New Lincoln-exclusive powertrains, including an all-new
V-6 and advanced fuel-efficient transmissions
• EcoBoost™ engines available in all Lincolns – from the
Navigator full-size SUV to the new C-segment Lincoln
• Fuel economy leadership with each new vehicle – leading
to Lincoln emerging as the most fuel-efficient luxury lineup on
the market
• More useful technology and features than any other
competitor – with a special focus on comfort and convenience.
New advanced features include: fully retractable glass roofs;
adaptive computer-controlled suspensions; electronic, push-
button gear-selectors; active noise control; and exclusive
MyLincoln Touch™ driver connect technology
What should our message be to friends and family?
I think we should all recognize that as employees we are
the best advocates for promoting the Ford business and the
Lincoln business. There is information available to employees
here in the magazine and on @Ford Online. I encourage you
to educate yourselves and help get the story out.

mercury history
holds 0.8 percent U.S. with just under 400 1992 2006
market share horsepower. Boss 302/ First Mercury Villager Mercury Milan is
Boss 428 Cobra Jet minivan is built introduced. A hybrid
1955
The Mercury Montclair is powertrain options at Ohio Assembly Plant version follows for 2010
offered in 1970
introduced 1996 2010
1963-64 1975 Mercury enters the SUV The current Mercury
First Mercury Marauders Grand Marquis market with Mountaineer lineup consists of four
and Comet Cyclones nameplate introduced models – the Milan and
and goes on to become 2005 Mariner, along with their
1938 from the Lincoln-Mercury debut at the dawn of the Mercury Mariner is
The first model, the Division muscle car era Mercury’s longest- hybrid versions, the Grand
running, best-selling introduced. A hybrid Marquis and
1939 Mercury 8, goes 1950 1966 nameplate, with more version is added for the Mountaineer
into production. It sold The one-millionth The 1967 Cougar is than 2.7 million sold 2006 model year
for $916 and boasted a Mercury, one of 293,658 introduced as “America’s
95-horsepower V-8. Sales vehicles manufactured by first luxury/sports car 1983
for the first year total the division this year, rolls Topaz is introduced as a
at a popular price” and
65,884 vehicles off the line 1984 model
named Motor Trend’s Car
1945 1953 of the Year 1985
Lincoln-Mercury Division Sable, offered as a
The height of Mercury’s 1968
was established success came in 1953 space- and fuel-efficient
The Cougar XR7/XR7
1949 when the division held GT-E and GT-G (Gurney) front-wheel-drive sedan
The 1949 Mercury was 5 percent total market highlighted the pinnacle and station wagon, is
the first new offering share. Today Mercury of Mercury performance introduced

June 2010 | 3
 Smart
MyFord Touch encourages
drivers to improve fuel efficiency
By Kristopher Spencer
When it comes to achieving the
best possible fuel efficiency, the
way you drive can be nearly as
important as the vehicle you drive.
Ford’s new MyFord Touch™
driver connect technology
continues to build on the fuel
efficiency coach, SmartGauge™
with EcoGuide, which debuted in
the 2010 Ford Fusion Hybrid and
Mercury Milan Hybrid and the
2011 Lincoln MKZ Hybrid. The
Eco-driving tips
Eco-driving techniques tested by Ford showed
that motorists coached in eco-driving can
significantly improve the fuel economy
performance of their vehicles. Here are simple
tips that any driver can use:
1. Slow down and watch speed
2. Accelerate and brake smoothly
3. No prolonged idling
4. Check your tires
5. Keep up with maintenance
6. Travel light
7. Minimize use of heater and air conditioning
8. Close windows at high speeds
9. Choose the right oil
10. Consolidate trips
For additional information on how to save on
gas, visit the Driving Skills for Life Web site and
click on the “eco-driving” module. Ford’s eco-
driving initiative builds on the Alliance of
Automobile Manufacturers’ comprehensive
nationwide effort to promote eco-driving at
www.EcoDrivingUSA.com.
4 | June 2010
Click to @Ford Online
for more information
www.at.ford.com
SmartGauge
with EcoGuide
cluster
provides real-
time fuel
economy data
and illustrates
good
performance
through a
growing
graphic of
leaves and
flowers.
“We have
learned that
when we
provide drivers
the information
and tools in an
interactive and entertaining way, MyFord Touch’s fuel-economy
they want to drive more fuel feedback and fuel-efficient driving
efficiently,” said Jim Buczkowski, techniques – they can achieve a
director of Global Electrical and
Electronics Systems Engineering.
noticeable increase in fuel
efficiency,” said Jennifer Brace,
“MyFord Touch provides an Ford user interface design
unprecedented level of engineer.
information and interaction so Additionally, MyFord Touch
drivers can make the choice to be enables drivers to monitor and
more fuel efficient.” track their vehicle’s fuel economy
MyFord Touch now also offers performance and miles-per-gallon
drivers a new option to reach their averages for the past five, 10 and
destination. In addition to the 30 minutes. This data appears in
fastest and shortest routes an Eco- real-time as a bar chart next to the
Route will also be suggested. fuel gauge on the display. The data
The Eco-Route will not displayed can be customized by
necessarily be the fastest or the drivers to meet their needs and
shortest route; however, it is the hone their eco-driving skills.
most fuel efficient. The option “MyFord Touch not only gives
charts a route avoiding congested drivers information they can use
freeways while maximizing the to improve their driving habits,
use of major roads, allowing the but also expands on that
driver to maintain an efficient rate capability by engaging the
of speed. In testing the new Eco- navigation system to give drivers
Route, Ford of Europe engineers a variety of options,” Brace said.
achieved up to a 15 percent “The benefits will be greater
improvement in fuel economy. because MyFord Touch and
“When drivers use Eco-Route – MyLincoln Touch will be widely
particularly in combination with available in the future.”
 At Davey, we have been proud Ford customers
for as long as we can remember. Now we’d like
to say thanks. For a limited time, Ford employees
and retirees can take advantage of a free tree and
landscape inspection, and 10% off of pruning,
removal or deep-root fertilization services. Visit
davey.com/ford for details and restrictions.
800.445.TREE ext. 428
see more photos at davey.com/ford

Ford Motor Company -

Save up to $576 a year*

*versus comparable regularly priced AT&T or Verizon family unlimited plans
UNLIMITED
NATIONWIDE
(2 lines of service). Talk Text Family Plans

Get the
$
15% OFF
10199 per month (plus
taxes and fees)
FOR TWO LINES

Nokia MONTHLY RECURRING

CHARGES ON SELECT PLANS

2720
for FREE. SAVE AN EXTRA
Ford Motor Company – Act now and you could
(plus taxes and fees)
with new activation
on 2-Year contract
$
35
WITH NO INITIAL
ACTIVATION FEE.
get a FREE Bluetooth® headset with purchase!
Offer expires June 30, 2010 and is only
available by calling 1-866-464-8662, option 3.
(Not available at T-Mobile stores.)
Nokia 2720 Use Promotional Code:490TMOFAV

*Claim based on comparison of monthly charges for T-Mobile’s Even More family unlimited plans, with discount applied, against comparable post-paid family unlimited talk + text plans offered by AT&T and Verizon; does not include taxes and fees, discounts, or cost of phone. Plan features, service limitations, and
requirements may vary among carriers. Data obtained from AT&T and Verizon websites as of January 2010.

Limited time offers; subject to change. Taxes and fees additional. Domestic only. Unlimited features are only for direct communications between two people. Monthly discount: Qualifying postpaid family-liable plan on two-year contract required; FlexPay, Even More Plus and certain other plans excluded. Monthly
discount applied to recurring charges and not to overage, long distance, roaming, taxes and fees, or other charges. Initial activation fee waived only for new lines of service. Offer may not be combined with any other discounts. Device offer: Expires 5/18/2010. Supplies may be limited . New activation of qualifying
voice and data plan on two-year contract required. General terms: Credit approval, $35/line activation fee, and 2-year agreement may be required; up to $200/line earlycancellation fee applies to 2-year agreements. Proof of eligibility may be required. See brochures and T-Mobile’s Terms & Conditions (including
arbitration provision) at T-Mobile.com for details. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG. Even More is a service mark of T-Mobile USA, Inc. ©2010 T-Mobile USA, Inc.

June 2010 | 5
 Teamwork
Ford dealers help drive
consumer experience, growth
By John Fossen
Bolstered by a steady flow of Comparing his vision of a Ford
new products, increased sales, dealership to an Apple store – with
and a steadily improving image, its friendly, well-informed staff,
Ford and its dealers have reachedbreadth of product and speedy
a key conjuncture in the transactions – Mulally urged an
company’s history. even closer working relationship
“We have built such good will, with dealers to dramatically
based on the strength of our improve the customer experience
products, creating a strong at Ford dealerships as a means of
business – and we care – that we further differentiating the
are in a place now where we can company from its competitors.
really take Ford soaring,” Ford The challenge is to go beyond
President and CEO Alan Mulally simply satisfying customers, said
Ford dealers told dealers and Ford employees Frederiek Tony, vice president,
look to emulate
the Apple during the 2010 Ford Dealer Ford Customer Service Division.
consumer Introduction Show last month “The fact is that customers can
experience. in Detroit. be completely satisfied with their
retail experience and still not buy
from us again because they
haven’t developed an emotional
connection. But loyal customers
are much more engaged
emotionally and wouldn’t dream
of going anywhere else,” Tony
explained.
Ford hopes to wrap a superior
consumer experience around its
“Virtuous Circle” strategy, which
consists of World-Class Products,
Effective Communications,
Strong
Brands, and
“Your confidence in our
Net Revenue
business strategy, along Growth.
with your dedication, John Felice,
has helped us prepare general
for what’s ahead. … manager,
Ford, Lincoln
I have never been more
and Mercury
proud than I am today in Marketing,
what we’ve been able to took dealers
accomplish as a team.” through the
four elements,
– Ken Czubay, vice president of U.S.
noting key
Marketing Sales and Service
successes,
including
vehicle transaction prices, which
are part of Net Revenue Growth.
“The company is doing a great
6 | June 2010
job,” said Chris Lubbers, new car
sales manager, Lubbers Ford in
Cheney, Kan. “Ford is hitting
everything that is hot with
customers – quality, fuel economy,
power, styling – they’re hitting it
everywhere.”
Lubbers was among 1,800 Ford
dealers and dealership personnel
who attended the show.
One of the highlights was a drive
event that matched Ford’s newest
products against key competitors.
According to Terry Kidd, dealer
principal of Kidd Ford Lincoln
Mercury in Morrison, Tenn.,
Fiesta won easily over the Toyota
Yaris and Honda Fit.
“There really is not much
competition. There is so much
more content to Fiesta. The car
itself doesn’t feel like a small car.
It looks and feels so much nicer,”
said Kidd.
Fiesta is part of an aggressive
new-vehicle launch this year that
also includes the new 2011 Ford
Edge – the first vehicle to offer
MyFord Touch™ driver connect
technology – the new 2011
F-Series Super Duty® and three
new powertrains for the 2011
Ford Mustang.
Ken Czubay, vice president of
U.S. Marketing Sales and Service,
who opened the meeting, thanked
the dealers for their support of the
company during the tumultuous
time since the last dealer intro
show in 2008.
“Your confidence in our
business strategy, along with
your dedication, has helped us
prepare for what’s ahead. And
on a personal note, I have never
been more proud than I am
today in what we’ve been able
to accomplish as a team,”
Czubay said.
 Sales
Ford sales climb
23 percent in May
By John Fossen
Ford’s U.S. sales were up 23 percent
in May, the sixth consecutive month
the company’s combined Ford,
Lincoln and Mercury brands
increased more than 20 percent
compared to year-ago levels.
“Our laser focus on fuel efficiency
and quality is paying off for our
customers and for Ford,” said Ken
Czubay, vice president, U.S.
Marketing Sales and Service. “Our
customers are rewarded because Ford
resale values continue to increase at a
rate higher than the overall industry –
and they are rewarding us with
increased purchase consideration.”
F-Series sales surged 49 percent in
May. Sales of Ford’s E-Series van were
up 34 percent while Transit Connect
posted its best sales month yet.
Fusion sales climbed 13 percent,
setting a new May record for the
company’s midsize car, and Taurus
sales rocketed 98 percent. Mustang
recorded its highest retail share for
any month in a year.
The Ford lineup becomes more
formidable when the new, award-
winning 2011 Fiesta subcompact
debuts at Ford dealers throughout the
country. Ford U.S. Sales Analysis
Manager George Pipas says demand
for new car appears to be very strong.
“A month ago our zone managers
visited dealers to take June production
U.S. Market Share – 2010 Year-to-Date vs. 2009
1.8
25%
MARKET SHARE PERCENTAGE
20
15
10
0
16.7%*
Source: Manufacturers’ Reports
*Does not include Volvo
2011 Ford Mustang
orders.
The managers had about 5,000 units
available, but dealers wanted 12,000,”
Pipas said.
The new Fiesta is one reason Bank
of America Merrill Lynch Senior
Research Analyst John Murphy sees
Ford market share increasing during
the 2011 to 2014 models years.
Murphy’s annual “Car Wars” report
uses product cycle plans and
showroom age information to
forecast future market share trends.
“Ford’s recent gains should
continue, with share reaching the 17
to18 percent range, supported by a
solid product cadence,” stated Murphy
in his report released May 26. “We
believe this will be driven by the
relative strength of its product
launches, which are increasingly
leveraging Ford’s global platforms.”
Ford maintains
leadership in Canada
Ford of Canada reported a 19 percent
increase in May sales compared to the
same period a year ago. Strong
performances from the Ford Taurus,
Ford Edge and Lincoln MKX, which
saw increases of 242 percent, 65
percent and 74 percent, respectively,
helped to drive the results. With year-
to-date sales up 25 percent, Ford
continues to lead the market.
0.4 0.8 0.9 0.3
18.8% 9.2% 15.0% 10.4%
U.S. Vehicle Sales
2010 Year-to-Date
Top-Selling Cars and Trucks
Rank Nameplate Units Sold
1 Ford F-Series 193,843
2 Chevrolet Silverado 135,788
3 Toyota Camry 125,804
4 Honda Accord 122,725
5 Toyota Corolla/Matrix 118,625
6 Honda Civic 107,127
7 Nissan Altima 96,195
8 Ford Fusion 92,763
9 Chevrolet Malibu 87,597
10 Ford Escape 83,440
11 sales
Chevrolet Impala 75,040
12 Ford Focus 74,635
13
TO COME
Hyundai Sonata 71,478
14 Honda CR-V 70,829
15 Dodge RAM 68,999
16 Toyota RAV4 68,427
17 Chevrolet Cobalt 67,253
18 Chevrolet Equinox 55,500
19 Toyota Prius 55,041
20 Chrysler Town & Country 51,342
21 Ford Edge 47,854
22 Mazda3 47,793
23 Nissan Versa 47,775
24 VW Jetta 46,173
25 Ford Econoline 45,516
Source: Manufacturers’ Reports
OTHER
0.8 +0.1 0.3
8.0% 7.3% 14.6%
June 2010 | 7
 Quality
Perception catches up to reality
as Ford achieves quality gains
Further demonstrating its
strong business results and gains
over the past two years, Ford was
named the most improved brand
last month in the Automotive
Lease Guide (ALG) study with a
7.6 percent improve-
ment over the fall of
2009. In the study, Ford
also achieved the largest
gain of any automaker in
ALG’s latest Perceived
Quality score.
These improving
perceptions of Ford’s quality have
been key to the company’s
continued market share gains and
improved resale value.
“We have made huge strides in
vehicle quality in recent years but
customer perceptions don’t change
overnight – so it is gratifying to see
8 | June 2010
our real-world improvements begin
to fully register with consumers,”
said Jim Farley, Ford’s group vice
president, Global Marketing.
“The benefits of improved
perception of quality are huge –
from market share to residual
values and purchase
considerations.”
ALG noted that Ford residuals
have seen a “huge upswing.”
Ford’s average residual gained
U.S. $2,420 (January-June 2010
residual guides) compared to the
year-ago period; the average
brand change was about $615.
“Ford’s goals have been
supported by an entire portfolio of
all-new or redesigned products
that have been well-received both
in the marketplace and among
automotive critics,” said Matt
Traylen, chief economist for ALG.
ALG attributes several factors to
Ford’s improvement in perceived
quality. Ford improved vehicle
quality and launched well-received
products and avoided bankruptcy
and a taxpayer bailout, unlike its
domestic competitors. Ford also
has limited brand-damaging
incentive spending and daily rental
fleet sales.
ALG notes that the new Ford
Taurus and Fiesta have been well
received by the press and public.
“Customers want to see that you
can be reliable in your quality
month after month, year after
year,” Farley said. “Demonstrating
steady improvements in initial and
long-term durability over time is
helping us close the gap between
perception and reality.”
 Product

Tow like a pro with 2011

F-Series Super Duty
By Jeff Majeske

As vacation season begins, Super tow with more confidence.”

Duty customers are towing their
boats, trailers and campers all over
the country. The 2011 Super Duty
provides best-in-class capability
and segment-first technologies,
allowing customers peace of mind
as they tow a wide array of loads –
for work or pleasure.
“The 2011 Ford F-Series Super
Duty has class-leading capability,
but the key is putting it to work in
a way that is easy and seamless
for the customer,” said Doug
Scott, Truck Group marketing
manager. “About 95 percent of
our Super Duty customers tow.
The wide array of standard and
available technology in the 2011
Super Duty can help customers
Providing an additional level of
confidence and control while tow-
ing is the latest Ford technology,
Trailer Sway Control, which uses
Ford’s AdvanceTrac® with RSC
(Roll Stability Control™). The sys-
tem uses sensors to measure wheel
speed, throttle position, steering
wheel angle, yaw rate and lateral
acceleration as well as an exclusive
gyroscopic roll-rate sensor.
Key to the Ford system is the
roll-rate sensor, using real-time
input instead of calculations to
take countermeasures. When the
system detects a trailer yawing, it
applies asymmetric braking to
reduce the sway.
“The towing customer is the
Super Duty customer,” said Scott. Nearly 72
“That’s why it’s so important to percent of
provide the 2011 Super Duty cus-
Super Duty
customers
tomer not only the most capability, consider towing
but also the right technology to capability as
tow more confidently.” “extremely”
Helping provide towing power important.
is the all-new Ford-designed,
engineered and built 6.7-liter V-8
turbocharged diesel engine for the
2011 Super Duty touting best-in-
class horsepower, torque and fuel
economy. The engine will enable
increased towing control that
customers will experience. The
new 6.7-liter Power Stroke® V-8
turbocharged diesel engine’s
integrated exhaust brake
increases engine exhaust back
pressure when
needed to help
slow the vehicle Visit the “Photos & Videos” box
and trailer while in www.at.ford.com
tow/haul mode. 2011 Ford Super Duty Ad Campaign
“The 2011 Ford
F-Series Super Duty delivers
class-leading towing capability
that the customer can manage
seamlessly and confidently, which
is a combination our competitors
can’t match,” said Scott.

Discover Your Florida Dream

For over 75 years Pringle has been Dearborn Hills
Central Florida’s leading builder of Golf Course & Banquet Facility
custom homes for the Active Adult
lifestyle. Learn more about beautiful
Lake County, and discover why now Play 9 Holes before heading home, or 18 Holes if you leave early!
Dearborn Hills Golf Course is a 4 star public course,
may be the best opportunity in perfect for women and men of all skill levels.
years to make your Florida dream a
reality.
1300 S.Telegraph Rd. Phone: 313-563-4653 (GOLF)
For a FREE book and CD-ROM,
call toll free and request the 800.325.4471 Dearborn, Michigan 48124
Telegraph North of Michigan Ave. Check Out Our Website for Tee Time Specials!
www.dearbornhills.com
“Florida Dream Planning Packet”. www.pringle.com/ford

June 2010 | 9
 Cover story

2011 Fiesta
arrives in North
America
Set to change
perceptions
of small cars
By Keith Price

Fiesta aims to set a new small-car awareness for

benchmark in small-car style, safety,
value and technology when it arrives
in North American Ford dealerships
this summer.
Delivering 40 highway miles per
gallon, Fiesta gives buyers class-
leading fuel economy without
asking them to make compromises
in performance, ride comfort or
interior quietness.
Fiesta arrives with brand name
recognition pushing 60 percent
among small car shoppers. This is
impressive awareness, especially
for a nameplate unavailable in
North America since the 1980
model year.
It didn’t happen
by accident.
Click to @Ford Online
for more information “Two elements
have really driven
www.at.ford.com
pre-launch brand
Fiesta,” said
Brand Manager
Sam De La Garza.
“First, Fiesta has
been continuously
available in
Europe since
1976 – with over
13 million sold –
so many globe-
trotting car buyers
are aware of the
vehicle. Second, we’ve been very
active in the social media space.
The Fiesta Movement – putting
100 social media activists behind
the wheel of European-spec
models, and asking them to blog,
tweet and post their experiences –
really put Fiesta top-of-mind
among youthful, active and media-
savvy target customers.”
Fiesta Movement “agents”
delivered, with benefits.
Collectively, Fiesta agents drove
more than 1.5 million miles. Video
documentations of agent
escapades – philanthropic,
cultural and adventuresome
“missions” – generated more than
6.2 million YouTube views, more
than 750,000 Flickr views and
more than 4 million Twitter
impressions.
Fiesta Movement Chapter 2
hit the streets in March 2010,
consisting of 20 teams of two
agents each. Still rooted in social
media, Chapter 2 is bringing agent-
generated content to new media
platforms and localized audiences.
It’s a pretty big deal
The ad campaign for the new
Fiesta is built around the theme,
“It’s a pretty big deal.”
The whimsical 60 second
television ad that debuted during
American Idol takes center stage
this summer at theaters before
projected blockbuster hits like

10 | June 2010
2009/10
Blueprint for Sustainability

The Future at Work SEE OUR FULL REPORT

www.ford.com/go/
sustainability
“Creating a strong business and building
a better world are not conflicting goals
– they are both essential ingredients for
long-term success.”
William Clay Ford, Jr.
Executive Chairman
Welcome
Message from the Executive Chairman
and President and Chief Executive Officer
In 2009, Ford Motor Company successfully weathered the
worst business environment in generations, posting our first full
year of positive net income since 2005. Our market share grew
in North America, Europe and South America, while sales
increased in the rapidly growing Asia Pacific and Africa region.
These results show that our ONE Ford plan is working: we are
building great products, a strong business and a better world.
During 2009, we:
t

4UBZFE
PO
USBDL
UP
TVSQBTT
PVS
QSPEVDU
DBSCPO
EJPYJEF

(CO2) goal, which calls for a 30 percent reduction in the CO2
emissions of our new U.S. and European vehicles by 2020,
compared to the 2006 model year.
t

*OUSPEVDFE
UXP
OFX
IZCSJE
FMFDUSJD
WFIJDMFT
BOE
TFWFSBM

other vehicles that achieve best-in-class fuel economy.
t

$VU
HMPCBM
XBUFS
VTF
CZ

QFSDFOU
BOE
JNQSPWFE
FOFSHZ

efficiency in North America by 4.6 percent. Since 2000, we
have cut energy use at our global facilities by 44 percent.
t

'VSUIFS
JNQSPWFE
WFIJDMF
RVBMJUZ

QVUUJOH
'PSE
PO
QBS
XJUI
PS
a decade of work and a disciplined reinvention of our Company,
better than the best in the business, according to several
global third-party assessments.
t

3FDFJWFE
UIF
NPTU
5PQ
4BGFUZ
1JDLT
GSPN
UIF
64CBTFE

Insurance Institute for Highway Safety of any automaker –
19 Ford vehicles in total – and introduced a range of
safety innovations.
“We are providing affordable fuel economy
for millions of customers by introducing
fuel-saving technologies across a wide
range of vehicles.”
Alan Mulally
President and Chief Executive Officer
We are optimistic about Ford’s future possibilities. This is one
of the most exciting times in our industry since mass automobile
production began more than a century ago. New technologies
are radically transforming some of the most fundamental and
enduring elements of the automobile. The companies that lead
these changes will create new “green” jobs and generate profits
while reducing fuel use and CO2 emissions, benefiting both the
economy and the environment.
As a global community, we have the opportunity to forge a
compelling vision to contribute to addressing the issues of
economic growth, energy independence and environmental
sustainability. We see two key enablers of progress in these
areas: technologies and innovation will provide the solutions,
while collaborative partnerships and a systems approach will
help us implement them.
Collaboration and innovation are the foundation of our work in
areas ranging from vehicle electrification to human rights in our
supply chain. Ford has a proud heritage of improving people’s
lives and making their world a better place. We want to build on
this by being recognized as a trusted partner and operating
responsibly and sustainably wherever we do business. Through
we have built sustainability into our business model.
Our Company has been through some tough times, but we
have emerged leaner, stronger and more focused. With the
support of our stakeholders, we are creating an exciting and
viable company poised to deliver profitable growth for all.
 SUSTAINING
FORD
More about sustaining Ford
www.ford.com/go/sustainability
After enduring several of the most difficult years
in our Company’s history, Ford turned a corner
in 2009. In the face of a global economic and
financial crisis, as well as unprecedented events
in the U.S. automotive industry, Ford posted the
first full year of positive net income since 2005,
and a $17.5 billion improvement over 2008.
Despite the continued economic slump of 2009, which included the
bankruptcies of two domestic competitors and a nearly 40 percent
cumulative drop in new vehicle sales in the U.S. since 2005, we
gained market share in most of our business units across the globe,
including our first full-year market share gain in the U.S. since 1995.
Based on Ford’s improving performance, the gradually
strengthening economy, and our present assumptions, we now
expect to deliver solid profits this year with positive Automotive
operating-related cash flow.
Our progress in 2009 offers the strongest proof yet that our
business strategy is successful and that we are forging a path
toward profitable growth through teamwork and leveraging global
scale. Three years ago, we created the “ONE Ford” plan to guide
our business toward better times. We cascaded the plan across
our global organization. And we are executing the plan.
Our ONE Ford plan is anchored
by four key priorities:
t
"HHSFTTJWF
SFTUSVDUVSJOH
t
"DDFMFSBUFE
QSPEVDU
EFWFMPQNFOU
t
*NQSPWJOH
PVS
CBMBODF
TIFFU
t
8PSLJOH
UPHFUIFS

Fusion Hybrid
We’ve doubled our hybrid vehicle production, and we’re on
the way to delivering the first of our pure battery electric and
plug-in hybrid vehicles.
Ford is steadfastly focused on creating a strong business that
builds great products that contribute to a better world. We continue
to press forward to globalize vehicle platforms that can be adapted
to meet specific regional needs. Flexible manufacturing capabilities
allow us to bring products to market with greater speed and
efficiency than ever before.
We believe that we have been able to weather these last difficult
years because our business and our sustainability strategies are
aligned and intertwined. But we’re far from complacent, and we’re
continuing to address adverse conditions. Notwithstanding many
positive signs of an economic recovery, the global business
environment remains extraordinarily challenging, with increasingly
intense competition from other automakers.
Our path toward long-term viability began well before the
recent economic downturn began. We have been fundamentally
restructuring our operations in ways that impact every part of our
business. We recognized that our business model needed to
change, and we have been changing it.
One key element of that is our increased focus on a more balanced
portfolio that includes more small and midsize vehicles, to respond
to consumer demands. We’ve been very clear about our product
strategy to deliver improved fuel economy and reduced greenhouse
gas emissions through advanced technologies. Our blueprint for
sustainability, which highlights how we will meet our product
CO2-reduction goal, has positioned us to lead in the industry.
Offering vehicles with smaller environmental footprints, tackling the
mobility challenges of rapidly growing urban centers, and tailoring
our products and services to increasingly diverse global markets are
not peripheral to Ford’s future success – they are central to it.
Read more online about:
t
0VS
ONE Ford plan
t
0VS
QMBO
UP
SFUVSO
UP
QSPGJUBCJMJUZ
t
0VS
TBMFT
BOE
NBSLFU
TIBSF
USFOET
 CLIMATE
CHANGE AND
MOBILITY
Ford Fiesta
We introduced our new Fiesta global small car in Europe in 2008
and in China in 2009. When it launches in the United States in 2010,
it is expected to have best-in-class fuel economy in its segment.
More about climate
change and mobility
www.ford.com/go/sustainability
Climate change has the potential to affect all
parts of our business and is interconnected to
other important issues – from water availability
and energy security to human rights and

MPXDBSCPOFNJTTJPO

mobility. Ford has developed a comprehensive,
science-based global strategy to reduce
greenhouse gas emissions and processes while
working cooperatively with the public and private

BWBJMBCMF
XJUI
B
DIPJDF
PG
GVFMFGGJDJFOU

sectors to advance climate change solutions.
We believe this strategy is one of the factors that
has helped to transform our Company’s current

PVS

and future products and prospects.
Our Goals
In early 2008, we announced a goal to reduce CO2 emissions from
our U.S. and European new vehicles by 30 percent by 2020, relative
to a 2006 model year baseline. We also set out a technology
migration plan – embodied in our blueprint for sustainability – that
details our near-, mid- and long-term product plans to meet this goal
(see graphic opposite). Despite challenging economic conditions, we

DSFBUJOH
B
OFX

are making significant progress in implementing the plan and are on
track to surpass the goal. In addition, we have committed that all our
new vehicles will be best in class, or among the best in class, for fuel
economy in their segment. During 2009, we expanded our analysis of
potential greenhouse gas emission reductions to include the products

POF
PG
VQ
UP

we sell in Brazil and China. In this analysis, we compared our current
product plans to potential reductions aligned with long-term CO2
stabilization at 450 ppm, and considered the impact of low-carbon
fuels. This is a step toward developing goals for these markets.
Our Progress
In every region of the world, we are advancing toward our goals by
introducing new products and technologies that significantly cut fuel
consumption and emissions. For example, during 2009 and early
2010 we:
t

3FEVDFE
$02 emissions from our 2009 model year U.S. and
European new vehicles by 12 percent and 6.7 percent,
respectively, compared to the 2006 model year.
t

&YQBOEFE
UIF
HMPCBM
VTF
PG
PVS
&DP#PPTU™ engines, which
deliver up to 20 percent better fuel economy compared to
larger-displacement engines. Our new four-cylinder EcoBoost
engine was introduced in Europe, and we announced plans to
use it in China on the Ford Mondeo in 2010.
t

&YQBOEFE
PVS
MJOFVQ
PG
IJHIGVFMFGGJDJFODZ
ECOnetic vehicles in Europe, including the second-generation
Focus and Mondeo. The Focus ECOnetic with stop/start
technology emits just 99 g/km of CO2.
t

*OUSPEVDFE
UIF
'JHP
JO
*OEJB
engines, one gasoline and one diesel.
t

-BVODIFE
B
NPSF
GVFMFGGJDJFOU
,B
JO
4PVUI
"NFSJDB
UIBU
GFBUVSFT

improved gearing ratios and aerodynamics.
t

"OOPVODFE
UIF
MBVODI
JO

PG
UIF
-JODPMO
.,;
)ZCSJE
fifth hybrid offering, which is expected to be the most fuel-efficient
luxury sedan available in North America.
t

"OOPVODFE
UIBU
XF
BSF
EFMJWFSJOH
PO
PVS

QMFEHF
UP
EPVCMF

the number of flexible-fuel vehicles produced in the United States
by the end of 2010.
t

$PNNJUUFE
UP
JOUSPEVDF
GJWF
OFX
FMFDUSJGJFE
WFIJDMFT JO &VSPQF
CZ

2013, including battery electric, plug-in hybrid and hybrid electric
vehicles that will also be introduced in North America by 2012.
t

*OUSPEVDFE
UIF
5SBOTJU
$POOFDU
UP
/PSUI
"NFSJDB
class of nimble commercial vans with outstanding fuel economy.
The Transit Connect will be the basis for Ford’s first 21st century
battery electric vehicle.
t

"OOPVODFE
B
CBUUFSZ
FMFDUSJD
WFSTJPO
PG
UIF
'PDVT
10 vehicles based on our new global compact car platform that
is expected to deliver up to 2 million vehicles annually by 2012.
We are on track to surpass our goal of a 30 percent reduction
in CO2 emissions from our U.S. and European new vehicles
by 2020, relative to a 2006 model year baseline.
Ford is actively working to address challenges and opportunities
posed by widespread use of electric – especially plug-in – vehicles.
Such a shift could cut greenhouse gas emissions from vehicles,
increase the use of domestic energy sources, decrease pressures
on petroleum stocks and reduce urban air pollution. But it will also
2007
NEAR TERM
Begin migration to advanced technology
Significant number of vehicles with
EcoBoost engines
Electric power steering
Dual clutch and six-speed transmissions
replace four- and five-speeds
Flexible-fuel vehicles
Additional hybrid applications
Increased unibody applications
Introduction of additional small vehicles
Battery management systems
Aerodynamics improvements
Stop/start systems (micro hybrids)



$/(-1(
QSFQ
FOHJOFT
BWBJMBCMF
JO

select markets
2011
MID TERM
Full implementation of known technology
EcoBoost engines available in nearly all vehicles
Electric power steering – high volume
Six-speed transmissions – high volume
Weight reduction of 250–750 lbs.
Engine displacement reduction facilitated
by weight reductions
Additional aerodynamics improvements
Increased use of hybrids
Introduction of battery electric and plug-in
hybrid vehicles
Vehicle capability to fully leverage available
renewable fuels
Diesel use as market demands
Increased application of stop/start
2020 2030
LONG TERM
Continue leverage of hybrid technologies and
deployment of alternative energy sources
Increased percentage of internal combustion
engines using renewable fuels
Volume expansion of hybrid technologies
Continued leverage of plug-in hybrid and
battery electric vehicles
Introduction of fuel cell vehicles
Clean electric/hydrogen fuels
Continued weight reduction through
use of advanced materials

SFRVJSF
VOQSFDFEFOUFE
MFWFMT
PG
DPMMBCPSBUJPO
BOE
QBSUOFSTIJQ
World Business Council for Sustainable Development’s Scope 3

between automakers, government officials, utilities, transportation
providers and information technology companies.
A wide range of stakeholders will need to work together to develop
charging infrastructure, integrate electric vehicles with electric
utilities, and knit vehicles and grids together into an efficient system.
During 2009 and early 2010 we:
t

8PSLFE
XJUI
B
DPBMJUJPO
PG

VUJMJUJFT

UIF
64
%FQBSUNFOU
PG
(USCAP), a coalition of diverse stakeholders that has released
&OFSHZ

UIF
/FX
:PSL
4UBUF
&OFSHZ
3FTFBSDI
BOE
%FWFMPQNFOU
consensus recommendations for U.S. climate protection legislation.
"ENJOJTUSBUJPO

BOE
UIF
&MFDUSJD
1PXFS
3FTFBSDI
*OTUJUVUF
UP
UFTU
The recommendations represent a balanced and integrated
a fleet of Ford-provided plug-in hybrid vehicles.

OOPVODFE
B
DPMMBCPSBUJPO
XJUI
.JDSPTPGU® on new energy
t
"
management software that will help owners of plug-in electric
vehicles determine when and how to recharge their vehicles,
while giving utilities better tools for managing the expected
changes in energy demand.
t
$

BUBMZ[FE
BOE
DPOEVDUFE
EJBMPHVFT
XJUI
LFZ
TUBLFIPMEFST
JO

several U.S. cities to explore sustainable mobility projects that
incorporate electric vehicles and infrastructure.
t
8

PSLFE
PO
PUIFS
JNQPSUBOU
JTTVFT
SBOHJOH
GSPN
TUBOEBSET

development to battery recycling.
We’re also making progress in understanding and reducing our
climate footprint across our value chain. We reduced 2009
operational CO2 emissions by 9 percent globally compared to 2008
and earned our fifth consecutive Energy Star Award for Sustained
Excellence from the U.S. Environmental Protection Agency. In
addition, we announced our participation in the Carbon Disclosure
1SPKFDUT
4VQQMZ
$IBJO
*OJUJBUJWF
BOE
UIF
8PSME
3FTPVSDFT
*OTUJUVUF
Read more online about:
t
'

PSET
DMJNBUF
DIBOHF
SJTLT
and opportunities
t
0VS
CMVFQSJOU
GPS
TVTUBJOBCJMJUZ
t
$MJNBUF
DIBOHF
QVCMJD
QPMJDZ
t
&MFDUSJD
WFIJDMFT
t
/FX
NPCJMJUZ
road testing projects – both as a way to better understand
greenhouse gas emissions in our supply chain. Ford is the only
automaker participating in these two initiatives.
Climate Change Policy
We are committed to advocating for effective and appropriate
climate change policy in the United States and around the world.
We are an active member of the U.S. Climate Action Partnership
approach to key linked issues that must be addressed in any
national climate legislation; however, we recognize that the
recommendations are not the only possible path forward. Our CO2
product goal is aligned with the USCAP recommendations and with
the broad goal of climate stabilization. The goal also aligns our
product plans to meet or exceed recently announced fuel economy
SFRVJSFNFOUT
JO
UIF
6OJUFE
4UBUFT
BOE
&VSPQF
Mobility
Most automakers define sustainable mobility as reducing the
environmental impacts of the vehicles they offer by cutting the
vehicles’ lifecycle greenhouse gases and other emissions.
As indicated by the previous discussion, we see this as an important
piece of the picture – and we’re working hard to achieve it.
But there are other important pieces as well. By 2050, there will be
nine billion people on Earth, 75 percent of whom will live in urban
areas. Putting nine billion people into private automobiles is neither
practical nor desirable.
At Ford, our goal is to make mobility affordable in every sense of
the word – economically, environmentally and socially. We believe
that creative collaboration and innovative technologies and services
that integrate diverse public and private modes of travel can
harness the benefits of mobility while reducing its environmental
and social impacts. By concentrating on providing affordable
transportation throughout the world and applying emerging
information technologies, we believe Ford can contribute to
addressing significant mobility challenges. For several years, Ford
has engaged with stakeholders – including municipal and state
government officials, utilities, transportation planners and NGOs –
to envision mobility solutions and pursue their implementation.
 2010 Ford Taurus
The 2010 Ford Taurus is one of the safest-rated large sedans
sold in America. It received five-star NCAP crash ratings for
frontal and side impact and “good” IIHS ratings in offset frontal
impact, side impact, roof strength and rear impact evaluations.
VEHICLE
SAFETY

More about vehicle safety

www.ford.com/go/sustainability

Vehicle safety is one of four principles that

In 2010, Ford is bringing to market the
inform and guide Ford’s every design and
world’s first automotive inflatable seat
engineering effort,1 and we continually work to belts, combining traditional seat belt
raise the bar on safety. Based on the following and air bag technologies to help reduce
independent measures, Ford remains an head, neck and chest injuries for rear
seat passengers.
industry leader in motor vehicle safety.
t

'PSE
IPMET
UIF
NPTU
5PQ
4BGFUZ
1JDLT
BXBSEFE
CZ
UIF
*OTVSBODF
Ford’s voice-activated SYNC® technology, first unveiled in 2007,
Institute for Highway Safety, or IIHS) of any vehicle manufacturer. encourages drivers to use voice controls with hand-held devices such
Nineteen Ford vehicles earned this honor in 2009. as cell phones and MP3 players, enabling them to keep their eyes on
t

'PS
UIF

NPEFM
ZFBS


'PSE
WFIJDMFT
SFDFJWFE
GJWFTUBS
the road and hands on the wheel. For example, when a text message
ratings for both frontal impact and side impact from the National arrives to a driver’s cell phone, SYNC can read it aloud through
Highway Traffic Safety Administration (NHTSA) in its U.S. New text-to-speech technology and then provide a list of canned replies for
Car Assessment Program (NCAP) ratings. the driver to select rather than key-in manually. Also, SYNC locks out
certain features (such as adding or editing a phone book contact)
t

*O
'PSET
NPTU
SFDFOU
&VSP/$"1
BTTFTTNFOUT

UIF
'PSE
,VHB

XIJMF
ESJWJOH
'PSET
JOOPWBUJWF
.Z,FZ™
UFDIOPMPHZ
BMTP
IFMQT
QBSFOUT
and Ford Fiesta achieved Ford’s first three-star ratings for
FODPVSBHF
UIFJS
UFFOBHFST
UP
ESJWF
NPSF
TBGFMZ
.Z,FZ
BMMPXT
PXOFST

pedestrian protection. These cars also joined the Focus, Mondeo,
to program a key that can, for example, limit the vehicle’s top speed
S-MAX and Galaxy in having best-in-class, five-star adult
to 80 mph and mute the audio system until the safety belt is buckled.
protection and four-star child protection ratings.
'JOBMMZ

PVS
'PSE
%SJWJOH
4LJMMT
GPS
-JGF
'%4'-

QSPHSBN
JODMVEFT

Preventing Distracted Driving
JOTUSVDUJPO
CPUI
PO
UIF
'%4'-
8FC
TJUF
BOE
BU
iSJEFBOEESJWFTw

3FDFOUMZ

EJTUSBDUFE
ESJWJOH
IBT
SFDFJWFE
TJHOJGJDBOU
QVCMJD
BUUFOUJPO

for teen drivers) on the importance of avoiding distracted driving.
as a contributing factor in motor vehicle crashes. Ford has been
*O


'%4'-
BDUJWJUJFT
XFSF
DBSSJFE
PVU
JO
OJOF
64
TUBUFT

BOE

conducting research on distracted driving for many years, and
the program’s reach was expanded in the Asia Pacific region, where
we’ve recently taken a number of important actions to address it.
roughly 11,000 drivers were trained. Operation Teen Safe Driving
– a joint effort between Ford and the state of Illinois that is modeled
In 2009, Ford was the first vehicle manufacturer to support the
PO
'%4'-
o
IBT
DPOUSJCVUFE
UP
SFBM
SFTVMUT
UIF
TUBUF
IBT
TFFO
B

4DIVNFS
CJMM
JO
UIF
64
4FOBUF

XIJDI
XPVME
SFRVJSF
TUBUFT
UP
CBO

49 percent reduction in teen fatalities in the three years since the
handheld texting while driving. Ford also clarified its employee
program was launched.
policies to explicitly ban the practice.
Supporting Collaborative Research
On the research side, Ford is a leader in efforts to assess and verify
the effectiveness of active safety technologies. In January 2010, a
Read more online about: DPOTPSUJVN
PG

QBSUOFST
o
MFE
CZ
UIF
'PSE
&VSPQFBO
3FTFBSDI

t
.BOBHJOH
WFIJDMF
TBGFUZ Center in Germany – joined forces in the Accident Avoidance by
t

"DDJEFOU
BWPJEBODF
BOE
PDDVQBOU
Active Intervention of Intelligent Vehicles (interactIVe) project. The
protection technologies consortium seeks to support the development and implementation
t
3FTFBSDI
PO
EJTUSBDUFE
ESJWJOH of active safety systems, and includes seven automakers, six
suppliers and 14 research institutes.
1

5IF
PUIFS
QSJODJQMFT
BSF
RVBMJUZ

GVFM
FGGJDJFODZ
BOE
TNBSU
UFDIOPMPHJFT
 More than 180,000 of our suppliers’ workers have been trained
in human rights based on Ford and joint automaker supplier
outreach programs.
HUMAN
RIGHTS
More about human rights
www.ford.com/go/sustainability
Ten years ago, stakeholders challenged Ford to
take a leadership role in addressing human rights
issues in the automotive industry by developing
systems and programs to ensure sound working
conditions in Ford facilities and our supply chain.
We recognized compelling business reasons to
take up the cause: we believe that people are
most likely to excel in an environment that aims
for excellence. We also understand the positive
impact our actions can have on our 176,000
employees and the million people who work
for companies in our supply chain.
Today, Ford’s Code of Basic Working Conditions (CBWC), adopted
in 2003, applies throughout our global operations and our $65 billion
TVQQMZ
DIBJO
8F
SFRVJSF
PVS
TVQQMJFST
UP
FOTVSF
UIBU
PVS
QSPEVDUT
o

no matter where they are made – are manufactured under conditions
that demonstrate respect for the people who make them. We are a
signatory to the United Nations Global Compact and actively
QBSUJDJQBUF
CZ
JOWJUBUJPO
JO
UIF
)VNBO
3JHIUT
BOE
4VQQMZ
$IBJO

Sustainability Advisory Groups convened by the Global Compact.
We aim to leverage Ford’s global supply chain to make a
positive impact in the markets in which we do business, using
a three-pronged approach:
t

Engagement with Individual Supplier Facilities: Training
and capability building form the basis of Ford’s supply chain
working conditions program, supported by assessments of
individual factories (totaling more than 600 to date). Through
Ford-administered programs and those conducted in conjunction
with other automakers and the Automotive Industry Action Group
(AIAG), we have trained 1,773 managers from 1,478 supplier
companies on systemic solutions to working conditions challenges.
5SBJOJOH
QBSUJDJQBOUT
BSF
SFRVJSFE

JO
UVSO

UP
DBTDBEF
UIF
USBJOJOH
Conditions
to their own management and employees as well as to clearly
communicate expectations to their suppliers, thereby expanding
the impact significantly.
t

Engagement with Key Suppliers’ Corporate Management:
Ford is working with its strategic production suppliers at the
corporate level to enhance their policies, verification systems
and ability to influence their own supply chains. Our 90 Aligned
Business Framework suppliers commit to manage and assure
proper working and environmental conditions in their facilities and
supply chains, and we are measuring their progress in doing so.
t
Collaboration within the Automotive Industry: Ford is driving
collaboration between automakers and supply chain companies
on global working conditions issues through the AIAG.
In early 2010, Corporate Responsibility Officer magazine ranked
Ford’s human rights efforts first among companies included in
its 100 Best Corporate Citizens list. Ford was also deemed one of
the World’s Most Ethical Companies by the Ethisphere Institute.
Ford was the only automaker to receive either recognition.
Through these efforts, we have learned the importance of helping
to build the capability of suppliers to manage working conditions,
rather than simply assessing their compliance with Ford and legal
SFRVJSFNFOUT
UIPVHI
BTTFTTNFOUT
DPOUJOVF
UP
QSPWJEF
JNQPSUBOU

learnings). We continue to see significant potential for collaborative
action by automakers to establish a common, effective and efficient
approach to ensuring sound working conditions in the automotive
supply chain.
Beyond our own industry, we are working with government leaders
to explore how to encourage multinational companies to act as a
positive force in protecting human rights in global trade, both
through work in their own supply chains and through advocacy.
Read more online about:
t

'PSET
$PEF
PG
#BTJD
8PSLJOH

t
0VS
TVQQMZ
DIBJO
QSPGJMF
t

0VS
TVQQMZ
DIBJO
XPSLJOH
DPOEJUJPOT

training and assessment status
Performance Overview
We define sustainability as a business model that creates Below are some key indicators of our performance
value consistent with the long-term preservation and in these areas. See the full data set and notes at
enhancement of environmental, social and financial capital. www.ford.com/go/sustainability.

FORD DATA 2009/10

ECONOMY/QUALITY 2007 2008 2009
Global Quality Research System things gone wrong (three months in service), total things gone wrong per 1,000 vehicles 1,405 1,206 1,107
Global Quality Research System customer satisfaction (three months in service), percent satisfied 76 77 84
Sales satisfaction with dealer/retailer, Ford brand, U.S., net promoter score 82 84 82
Sales satisfaction with dealer/retailer, Ford brand, Europe, net promoter score 80 81 74
Service satisfaction with dealer/retailer, Ford brand, U.S., net promoter score 72 74 74
Service satisfaction with dealer/retailer, Ford brand, Europe, net promoter score 68 70 65
Shareholder return – Bloomberg total return analysis, percent -10 -66 337
Net income/loss, $ billion -2.7 -14.7 2.7
Sales and revenue, $ billion 172.5 146.3 118.3
ENVIRONMENT 2007 2008 2009
Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement) 25.3 26.0 27.1
Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement) 352 340 326
Ford Europe fleet CO2 emissions, grams per kilometer (based on production data for European markets)
Ford 149 146 139
Volvo 190 182 173
Worldwide facility energy consumption, trillion BTUs 65.6 61.0 51.5
Worldwide facility energy consumption per vehicle, million BTUs 10.8 12.2 11.2
Worldwide facility CO2 emissions, million metric tons 6.1 5.4 4.9
Worldwide facility CO2 emissions per vehicle, metric tons 1.02 1.09 1.05
North American Energy Efficiency Index, percent (2000 base = 100 percent) (lower percentage reflects improvement) 74.4 69.9 65.3
SOCIETY 2007 2008 2009
Employee satisfaction, Pulse survey, overall, percent satisfied 64 66 68
Overall dealer attitude, Ford, relative ranking on a scale of 1–100 percent (summer/winter score) 69/64 68/69 80/71
Overall dealer attitude, Lincoln Mercury, relative ranking on a scale of 1–100 percent (summer/winter score) 66/64 64/66 71/66
Ford Motor Company Fund contributions, $ million 37 33 20
Corporate contributions, $ million 17 16 9
Volunteer corps, thousand volunteer hours 86 100 100
Lost-time case rate (per 100 employees), Ford Motor Company 0.9 0.7 0.6
Lost-time case rate by region (per 100 employees), Ford Motor Company
Americas 1.2 1.0 0.9
Asia Pacific and Africa 0.1 0.1 0.2
Europe 0.7 0.6 0.5
U.S. safety recalls, number per calendar year (including legacy vehicles on the road for 10+ years) 15 10 8
U.S. units recalled, number of million units (including legacy vehicles on the road for 10+ years) 5.5 1.6 4.51
IIHS Top Safety Picks, number of vehicles 6 14 19

1


"MM
CVU
 
PG
UIF

NJMMJPO
WFIJDMFT
SFDBMMFE
BSF
PMEFS
NPEFMT
o

UIBU
XFSF
FRVJQQFE
XJUI
GBVMUZ
5FYBT
*OTUSVNFOUT
TQFFE
DPOUSPM
EFBDUJWBUJPO
TXJUDIFT
"MUIPVHI
UIF
EBUB
TIPXT
UIF
NBKPSJUZ

PG
UIF
WFIJDMFT
FRVJQQFE
XJUI
UIFTF
TXJUDIFT
EP
OPU
QPTF
B
TJHOJGJDBOU
TBGFUZ
SJTL
XF
SFDBMMFE
UIFN
UP
SFBTTVSF
DVTUPNFST
BOE
FMJNJOBUF
BOZ
GVUVSF
DPODFSOT

For additional notes to accompany this data go to the full report

www.ford.com/go/sustainability Contact Thomas A. Niemann
Preparing this summary offers a valuable Ford Motor Company
opportunity for us to assess and improve One American Road
upon our progress and performance. To Dearborn, MI 48126, U.S.A.
continue to do so, we need your feedback: sustaina@ford.com
Printed in U.S.A.
30% post-consumer waste paper. Please recycle.

The Twilight Saga: Eclipse.
The Fiesta Web site features
webisodes by popular Fiesta
Movement agents proving why
the Fiesta is better than the
competition. Additionally, the
“Inspired by Color” and “What’s
Your World?” campaigns reach out
to African-American and Hispanic
communities.
Fiesta momentum builds
The latest-generation Fiesta
just reaching North America
has already sold more than
750,000 units since it first went
on European sale in late 2008.
Asian markets welcomed Fiesta
last year, where it is quickly
gaining popularity.
From Brussels to Bangkok,
Fiesta offers small car buyers a
stylish, fuel-efficient choice.
Yet Fiesta doesn’t ask small car
buyers to compromise on
available luxury, technology or
interior quietness. Fiesta offers a
total of 15 class-exclusive features
and technologies – many of which
are unavailable in higher-priced
vehicle segments.
From leather seating surfaces
with contrast-color piping to
SYNC®, Ford’s voice-activated
communications and
entertainment system with traffic,
directions and information, an
acoustic laminated windshield to
reduce road and wind noise, and a
driver’s side knee air bag, Fiesta
offers buyers more of what they
want and value in a small car.
Fiesta is the initial North
American offering to feature
kinetic design language, both
inside and out. Aimed at conveying
a sense of driving dynamics – even
when standing still – Fiesta is
recognizable as a Ford, thanks to
common cues such as the
trapezoid-shaped lower grille.
Vibrant hues like the available
Lime Squeeze Metallic, Bright
Magenta Metallic
and Yellow Blaze
Metallic make
sure that
Fiesta – in
versatile
five-door
hatchback
or four-door
sedan configurations –
shows its true colors.
Inside, the Fiesta centerstack –
seemingly familiar in design and
layout to the touch pad on a cell
phone – connects the console
to the instrument panel and
contains audio and HVAC
controls. SE series models feature
25 percent recycled material in
seating surfaces, helping Fiesta
keep it green.
Its class-leading total of seven
air bags – including a driver’s
knee air bag – effectively raises
the bar on small car safety.
With a global track record of
pleasing customers, Fiesta
returns to North America
to change the way people think
of small cars.
Fiesta facts:
Small Car – Big on Safety
A class-leading array of seven air bags, including an
exclusive driver’s knee bag, AdvanceTrac® stability
control and a tire pressure monitoring system add
to unsurpassed occupant safety
Great Haste, Less Filling
120 horsepower, four valves per cylinder and 40 mpg
(highway). Have your cake, and eat it, too
Transformational
Transmission is
Automatically Economical
The Fiesta six-speed PowerShift Automatic is based
on fuel-efficient manual transmission technology,
providing the user friendliness and accessibility of a
conventional automatic
Kinetic design helps you
to see, and be “seen in”
Dragon’s eye headlamps aid driver visibility, adding a
kinetic design cue that tells the world a stylish Ford
Fiesta and its driver are on the move
The Hatch is Back!
Fiesta is available as a four-door sedan or as a
versatile five-door hatchback
Get your Boron!
Fifty percent of the rigidly safe Fiesta body structure
is comprised of high-strength steels
“Tether your Teens” MyKey®
MyKey speed and audio system limits helps parents of
young drivers to program peace-of-mind
Thinks globally, acts
locally
With more than 750,000 fuel-efficient new Fiestas
already sold around the world, Fiesta arrives to lower
your carbon footprint where you live, work and drive
June 2010 | 11
 Smart
American Journey 2.0:
A new road trip
By Andy Stoy
Normally a road trip setting out
from a college campus isn’t news.
But for the occupants of two Ford
Fiestas that left the University of
Michigan-Ann Arbor (U-M ) on
May 13, history was in the making.
The weeklong journey – more a
research project than vacation –
marked the first ever social-
media-connected road trip.
In one Fiesta, Ford engineers T.J.
Giuli, Joe Rork,
Follow AJ the Fiesta Joe Ross and Tom
on Twitter Alexander
twitter.com/AJtheFiesta demonstrated
three
The American experimental in-car software
Journey 2.0 programs, known as apps,
introduces the
car as the next engineered by the Ford Research
technology and Advanced Engineering
platform. (R&AE) and IT teams.
12 | June 2010
In the second Fiesta, three
students from U-M – John
Ciccone, Collin Hockey, Sang Park
– used Caravan Track, an app they
developed as part of a 12-week
course called Cloud Computing in
the Commute.
“We believe this is the first time
vehicles will be socially connected
through the Internet during a
cross-country trip,” said Giuli, a
Ford research engineer. “All the
apps explore new boundaries in
the use of digital tools to expand
social links.”
The Ford app “Auto”matic Blog
attempts to elevate the car, dubbed
@AJtheFiesta, to its rightful
standing as an equal member of
the team. The car automatically
blogs or tweets statements about
the journey based on
information it gathers
from various vehicle data
sensors.
“For example, if one
assumes that a happy car
is one that’s zipping
along an open road or
negotiating tight curves,”
explains Giuli, “the
powertrain sensors can
indicate to the car that it’s
in one of those fun situations, and
the car can then indicate that with
a tweet or blog post.”
Caravan Track, the U-M
student app, allows clusters of
vehicles traveling together to
track each other along the
journey. After identifying a route,
users can see fellow travelers and
view vehicle telemetry including
fuel level and speed.
The app also tracks each vehicle,
maps routes, sends alerts about
stops along the way, and sends
text notifications about road
conditions and hazards via a
multiple choice interface that
eliminates the need to type.
Projects like American Journey 2.0,
involving teamwork with univer-
sity students followed by hands-
on testing, represent a significant
developmental shift for Ford.
“If we’re going to lead in
shaping tomorrow’s world-on-
wheels,” said Venkatesh Prasad,
group and technical leader of the
Infotronics team in Ford Research
& Advanced Engineering, “we
need a top talent pool from which
to draw.”
At the road trip’s final
destination, Maker Faire in San
Mateo, Calif., May 22, the U-M
students and Ford engineers had
the chance to share their work
with global leaders in technology
development.
“This event demonstrates that
we at Ford do not view cars and
trucks as just vehicles but as
platforms for development,”
Giuli said. “Whether someone
at Maker Faire is a car enthusiast
or a techie or a programmer,
we’ve invited them to come
interact with the vehicle and help
us shape the future.”
 Coming This Summer to
Edsel & Eleanor Ford House

the way to get your event rolling.

A strolling dinner through the cutting edge
of environmental innovation.
An intimate breakfast overlooking
the world’s largest living roof.
Hosting an event?
The Ford House App –
An Interactive
Tour Experience
n
Explore the estate.
Rev up your guests at an eco-friendly
destination unlike any other. ATION
n
See rare family movies.
E INSPIR
VER TH Visit the Ford House
DISCO
n

web site for a preview.

Best Eco-Friendly Venue

Michigan Meetings + Events 2009
For more details, visit
thehenryford.org/catering
or call 313.982.6220 1100 Lake Shore rd., GroSSe Pte. ShoreS l 313.884.4222 l www.fordhouse.org

INCREDIBLE. Plus, get special savings for

Ford Employees and Retirees:
NOTHING SHORT • 20% off your Calling Plan Monthly Access
1 or 2-yr. line term on eligible plans $34.99 Monthly Access or higher required.
OF ITS NAME. For Family SharePlan,® discount only available on primary line.
• 20% off your Data Plan Monthly Access
1 or 2-yr. line term on eligible plans $29.99 Monthly Access or higher required.
DROID INCREDIBLE by HTC.
With a one GHz processor so • 25% off eligible Verizon Wireless
accessories
fast it truly is, well, incredible.
• No activation fees

Click verizonwireless.com/discount

*Our Surcharges (incl. Fed. Univ. Svc. of 15.3% of interstate & int’l telecom charges (varies quarterly), 16¢ Regulatory & 83¢ Administrative/line/mo. & others by area) are not taxes (details:
1-888-684-1888); gov’t taxes & our surcharges could add 6% – 37% to your bill. IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan & credit approval. Up to $175 early termination
fee ($350 for advanced devices) & other charges. Offers & coverage, varying by service, not available everywhere. Discounts are subject to corporate customer maintaining a minimum number of lines, proof of employment and
may only be available via online business resources. Accessory discounts are off retail price and cannot be combined with bundled offers or promotions. While supplies last. Shipping charges may apply. DROID is a trademark of
Lucasfilm Ltd. and its related companies. Used under license. Google, Google Search, Google Maps™ and Android Market are trademarks of Google, Inc. Incredible by HTC is a trademark of HTC Corporation. ©2010 Verizon Wireless.

June 2010 | 13
 Racing

Gymkhana THREE
will unleash the Fiesta
By Alice Arutoff

Ken Block continues to make a large open area requiring drivers horsepower, but is restricted to
name for himself in the world of to skillfully maneuver their cars 650 horsepower to give Block the
rally racing. Block and co-driver around obstacles, 360 degree turns torque band he needs to control
Alex Gelsomino won the 100 Acre and figure eights. The course the car. Equipped with an
Wood Rally for the fifth time this encourages the use of acceleration, Olsbergs MSE Maktrak
year and Block is the only braking and of course, drifting. (magnesium) six-speed paddle-
American competing in the “The great thing about shift sequential transmission, it is
World Rally Championship. Gymkhana for me is that it is capable of 660 lb.-ft. of torque at
However, for most, Block is amazingly fun to do,” said Block. 4000 rpm and needs a mere two
synonymously known as the guy “I can’t wait to start filming in the seconds to go from 0 to 60 mph.
who does those gymkhana videos – Gymkhana THREE 2011 Ford “I first met Ken Block on YouTube
or the co-founder of DC shoes. In the Fiesta. I just did one day of testing watching his Gymkhana video and
fall of 2008 Block posted a testing and in the U.K. with it and it is it was amazing, said Jamie Allison,
practice video that took the internet extremely fun to drive. It has director, North America Ford
by storm. Overall, the gymkhana amazing power and control.” motorsports. “Ken is a cross over
videos have garnered more than Built by Olsbergs Motorsport athlete, his skills are sharpened
30 million YouTube views. Evolution (MSE), the 2,425-pound from competing at the highest levels
Gymkhana (Jim-kah-nuh) is Gymkhana THREE Fiesta sports a in both Rally America in a 2011
identified in the first video as an purpose-built Olsbergs engine Fiesta and in World Rally Champion-
automotive sport taking place in a capable of up to 850 brake ship in a 2011 FordFord World
Focus.”

Experience the challenge at

JohnDeere.com/Challenge.
We put our EZtrak™ mower up against
two of our rivals and had experts
judge them on cut quality, efficiency
and mowing performance. In all three

In a battle over turf, challenges, the EZtrak mower from

John Deere rose to the top. And right

there can only be

now, we’re offering Ford employees an
additional $100 Off Partner Coupon on
this powerful performer. To learn more

one winner.
about the challenge and the EZtrak,
visit JohnDeere.com/Challenge or go
to your local John Deere dealer.

JohnDeere.com/Challenge

Coupon amount is subject to change. See dealer for

details. John Deere’s green and yellow color scheme, the
leaping deer symbol and JOHN DEERE are trademarks of
Deere & Company.
10-45876

14 | June 2010 Vertis QCA

1300 19th Street, Suite 200
East Moline, IL 61244
Cyan Magenta Yellow Black
45876
 Charity
Drive one for the troops
recognizes U.S. armed forces
By Alice Arutoff
The “Operation Drive one” tour
honors men and women of the
armed forces and raises money for
the National Military Family
Association (NMFA).
The tour visits 10 bases bringing
an action-packed day to armed
force members and their families.
The tour includes a precision
driving course, burnout challenges,
a test drive of a new Ford vehicle,
interactive displays, classic car
show and a visit from Bill Goldberg.
“Family has always been at the
core of our company, and through
Operation Drive one, we’re not
only honoring our military family
but also providing their families
with fun, interactive events to
enjoy together,” said John Felice,
general manager, Ford, Lincoln
Mercury Marketing.
In the “Drive one 4 UR Troops”
event participants will test drive
new Ford products: each test drive
donates $20 (up to $10,000) to the
Event dates
• MCAS Miramar Marine Base,
San Diego, CA –
June 12, 2010
• Fort Hood Army Base,
Killeen, TX –
July 17, 2010
• MCAS Cherry Point Marine
Base, Cherry Point, CA –
July 30, 2010
• NS Norfolk Naval Station,
Norfolk, VA –
August 7, 2010
• Ft. Benning Army Base,
Columbus, GA –
October 8, 2010
• Ft. Bragg Army Base,
Fayetteville, NC –
October 30, 2010
local chapter of NMFA.
Bill Goldberg – former wrestling
champ and actor – joins the tour
for a meet-and-greet and will be
accompanied by his rare 1970
Boss 429 Lawman Mustang.
Tour
participants
take part
in the
Truck Push
Challenge
at Fort Sill.
“I am so proud and
excited to join Ford in
support of Operation
Drive one and recognize
the men and women of
the armed forces who
serve our country every
day,” said Goldberg. “If
we can provide a break
for our troops and their
families while raising
money for a great cause,
there’s nothing I’d rather
be doing over the coming
months.”
As a part of the tour,
12 active duty and veteran
service members also will
receive an expenses-paid
trip to attend the Ford
Championship Weekend
NASCAR races. Two of the
12 finalists will win a new
2011 Ford Mustang, with
the grand-prize winner
receiving an exclusive
Toby Keith concert for
their home base.
June 2010 | 15
 Benefits
Access ‘Drive Health, Drive
Wealth’ at the click of a button
By Terra Donnelly
For some, it’s hard to find the
time to accomplish some of life’s
important tasks, such as staying
on top of our health and wellness.
In an effort to make the lives of
its dedicated employees and
retirees less stressful, Ford Motor
Company has made significant
changes to the administration of
healthcare benefits, allowing one
to take care of his or her business
at leisure. As of June 1, 2010, the
following changes are in effect:
• The National Employee
Services Center (NESC) hours are
now extended to five days per
week, from 9:00 a.m. – 9:00 p.m.
Eastern time, Monday through
Friday.
• Benefits Web site
(myfordbenefits.com) has been
just announced –
Even More X-Plan PINs For You To Share
All eligible employees and retirees will receive two additional
X-Plan PINs for a total of six in 2010. Help boost company sales by
sponsoring your friends and neighbors for a vehicle today!
Go ahead, generate your PINs easily online at:
www.axz.ford.com
16 | June 2010
updated to include healthcare
benefits, in addition to the Tax
Efficient Savings Plan for Hourly
Employees (TESPHE), Savings
and Stock Investment Plan (SSIP)
and Ford Retirement Plan (FRP)
for Salaried Employees and
Retirees, which was launched
January 1, 2010.
NESC’s extended hours, which
amount to 30 additional hours per
week, allow more time to speak
with a Personal Benefits Repre-
sentative who will properly
answer any questions. If you need
to call the NESC at 1-800-248-4444
with questions about your bene-
fits, your User ID for the phone
system will be your SSN.
Additionally, the new “Drive
Health, Drive Wealth” section of
myfordbenefits.
com Web site allows visitors
secure 24-hour access, 7 days a
week from home or work,
enabling them to quickly and
easily take advantage of self-
service tools, such as confirming
and updating dependent
information online, enrolling in or
changing health care benefit
coverage, viewing documents,
forms and helpful links while
researching health plan benefits
and much more.
The opportunity to have
information available online, or
through the NESC, will assist in
our efforts to continue to move
forward with an improved
employee benefits experience.
 History
Village industry:
A cooperative relationship
By Jamie Myler
It is well known that Henry Ford
stayed connected to farms and
farmers even after he began his
industrial career. He looked for
ways to make life better for farmers
and citizens of small rural towns.
Mr. Ford tried many things –
from developing better tractors,
to the use of agricultural goods in
the manufacture of his products –
to bring industry and farming
together in a true cooperative
relationship.
One of the most successful
ventures was when he took
industry to the rural towns – later
known as “village industry.” These
small manufacturing plants were
used to give farmers the ability to
make a decent wage, while still
Northville
employees
work hard
to produce
exhaust and
intake valves.
being able to work on their farm. remained so until its demise in 1981. The Northville
One of the most successful and The employees at Northville felt Plant water
longstanding village industries so strongly about the plant that wheel continues
to work and
was in Northville, Mich. they offered to purchase the plant has been
Ford purchased a three-story from Ford and run it themselves. since 1920.
brick building on East Main Street Even though this offer was
in Northville in 1919, where rejected, the company did try to
production of exhaust valves began reopen the plant in 1983 to build
on March 20, 1920. This plant was fuel tanks, but it did not last.
used for 16 years and produced Today the old plant has been
more than 180 million valves before converted to office space and the
a new facility was opened on the duck pond and water wheel are
branch of the Rouge River. popular
The new plant was more modern attractions for
and used a water wheel to power a citizens and
“With one foot
30-horsepower generator, adding visitors alike. in industry and
to the small town feel of the plant. And, yes, the the other in the
The small plant in Northville was water wheel soil, they are
highly productive (producing more still works.
than a billion exhaust and intake
as secure as
valves in the anyone can be.”
first 50 years of – Henry Ford, 1942
production) and
June 2010 | 17
 At $99, every pocket can have one.
Ford employees & retirees who purchase
iPhone 3G are eligible to receive a 20% discount
on the monthly service charge on qualified voice and data plans.*

Start saving today. Visit att.com/wireless/ford to sign up today.

Or, to find the AT&T store closest to you, visit att.com/find-a-store.
Mention code: 73669

*$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts.
IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate
plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability
may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features
available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and
will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents
impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts
are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two
consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or
change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes
included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An
eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not
cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T
reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company
intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or
government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount
subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly
service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees,
minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility.
Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about
available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 AT&T Intellectual
Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes,
and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All
other marks are the property of their respective owners.

18 | June 2010
 Global

Falcon Turns 50 Featuring Special Edition Models

Falcon, the longest running vehicle name in Australian motoring history,
will mark its 50th anniversary on June 28. In honor of the milestone,
Ford Australia will release a range of exciting anniversary models
to commemorate the anniversary of the iconic Falcon nameplate.
Production of the special anniversary models will also commence
in June, with each model featuring unique exterior design elements,
exclusive interior finishes and additional standard equipment.
“The Falcon’s long and distinguished heritage is unmatched by any
other car in the history of Australian motoring,” said Beth Donovan,
vice president, Marketing, Sales and Service, Ford Australia. “Fifty years
of continuity in any industry is a remarkable achievement, but it’s especially rare in a dynamic field like the car industry.”

Ford Increases Investments Mustang V-8 Performance

in Emerging Markets Package Available in Japan
When Alan Mulally, president and In celebration of Mustang’s 46th
CEO, visited South America in April he birthday, Ford Japan will have 25 units
announced expanded investments Ford of the limited edition Mustang V-8 GT
would make in Brazil and Argentina. Performance Package.
In Brazil, Mulally announced increased
funds for Ford Brazil from U.S $2.2 billion Ford Start
to $2.4 billion from 2011-2015. This Wins Best Concept
marks the largest single amount
With its largest, most
Ford has invested in its Brazilian
interactive display ever, Ford
operations during a five-year window
highlighted an impressive
in its 90-year history in the country.
array of new products and
For Argentina, he announced a new
technologies at Auto China
$250 million investment in the production
2010. The Ford stand featured
of an all-new vehicle. The investment will The Performance Package features
three debuts along with
be made between a V-8 engine paired with a five-speed manual
17 interactive stations to
2010-2012. transmission. The lower final gear ratio
bringing the Ford story to life.
“Brazil and South enhances acceleration performance, while
The debut of the
America are the front brakes, featuring unique calipers
stunning red Ford Start shined
important to Ford,” and pads, allow the driver to revel in the
brightest as it was named Best
Mulally said. “Both Mustang’s dynamic drive.
Concept by the AutoWeek
are essential to our Further enhancing the Mustang’s appeal
editorial staff at the Beijing
ONE Ford plan and are exclusive 19-inch aluminium-alloy wheels
auto show this year. Small,
our vision to deliver and an interior characterized by a red leather-
green and fun, the Ford Start
great vehicles to wrapped steering wheel, door trim panel
won admirers for its decidedly
customers around inserts and seats. White stripe-accented
playful take on kinetic design.
the world.” seats highlight the vehicle’s sporty nature.
The Ford Start previewed
the smallest engine yet in the
Europe Sales Continue to Rise Year- growing Ford EcoBoost™
to-Date Despite Weakening Industry family. Ford confirmed that
After ten months of consecutive year-over-year the 1.0-liter turbocharged I-3
monthly volume gains, Ford registrations in the main EcoBoost engine powering
19 markets were lower than April 2009. Market share the Start is going into
was 1.1 percentage points below the April 2009 level. production, destined for use in
In the first four months of 2010, Ford registered future Ford small cars.
492,500 vehicles in its 19 European markets, 12,100 units or 2.5 percent more than in 2009.
Ford was the best-selling brand for April and in the first four months of 2010 in the UK
and Hungary, and was also year-to-date market leader in Denmark, Ireland and Turkey. Visit the “Photos & Videos” box
Fiesta continues to be the top-performing vehicle for Ford of Europe with 172,600 units www.at.ford.com
sold during the first four months of 2010. Ford Start Concept Reveal Film

June 2010 | 19
 Back page

2011 Ford Fiesta Grandmaster Flex

“We hate indecision as much
as the next guy, so we’ll just
take the leap. Fiesta’s the best
subcompact car you (soon) can
buy in the U.S.”
– James Healey, USA Today
“They have given to the new
Fiesta the same attention
normally given to their premium
large cars and trucks. The result
is a little front-wheel-drive car,
offered in four basic trim levels,
that kicks tailpipe and takes
names.”
– Warren Brown,
The Washington Post
“Read me now and understand
me later: The Fiesta is a damn
good car. It is an excellent car.
It is the type of car you should
buy if you enjoy driving but do
not have a lot of money; it is
the type of car you should buy if
you enjoy driving and do have a
lot of money. We are not easily
impressed, and this is the sort
of thing that impresses us.”
– Sam Smith, Jalopnik
Customizes Fiesta
Hip-Hop DJ icon Grandmaster Flex is
revving up his new TV series Funk Flex
Full Throttle by giving away a
customized Ford Fiesta.
“The Fiesta is definitely a vehicle
that has major customization potential
but also can stand on its own without
having to do anything to it all,” said
Funkmaster Flex.
Own the Cop Car
from RoboCop 3
The Volo Auto Museum outside of
Chicago is auctioning off the priceless
1988 Taurus cop car from RoboCop 3 for
U.S. $18,998.
The RoboCop series, based in a near
future dystopian Detroit, follows its main
character James Murphy’s progression
from regular team member in the Detroit
Police Department to RoboCop, “part
man, part machine, all cop.”
This is a chance to get in on the action
and obtain the original Taurus interceptor.
For more information, go to volocars.com.
Retiree Runs Boston Marathon Under 3 Hours
Running 26.22 miles is no small feat. Ford Alumni Doug Kurtis has run
numerous marathons and continues to pack on the accolades.
Kurtis holds the American record for the
most sub 2:20 marathons – 76 – and the most
marathon victories – 40. He is also a five time
Olympic Trial Qualifier.
In April, Kurtis competed in the 114th
Boston Marathon finishing under the 3 hour
mark at age 58. In his division, males 55-59,
he finished fourth with a time of 2:44:44.

All Aboard!
The Weiser Railroad takes visitors around Greenfield Village, noting
its historical buildings like the Ford Home and Firestone Farm.
Don Kline, engineering technologist, visited the Village with his
family and heard the train conductor point out the Dearborn Test Track.
Yet, when he looked, there was nothing there.
He mentioned this to his supervisor who was doing renovations in
that area; now, a logo designates the area for visitors to see.
The blue portion of the logo is made from recycled tires and dyed blue
while the white portion comes from crushed granite. In the near future grass and current model year vehicles will surround the
logo giving the more than 1 million visitors to The Henry Ford each year something new to look at.

20 | June 2010
 A SIMPLE MEDICARE
SOLUTION THAT HELPS
COVER THE GAPS.
Alliance Medicare Supplement plans help cover the gaps in
Original Medicare:
• Plans that cover Medicare’s deductibles and
co-insurances, with no copays for covered services
• Choose any Medicare-participating doctor anywhere in
the United States
• Add Alliance Medicare Rx, a Medicare-approved
Part D prescription drug plan*
Get the plan that protects you when Original Medicare doesn’t
provide the full coverage you need. Call today to start saving.
And if you’re just turning 65, ask about our other Medicare
solutions also available to you.

To learn more about HAP’s Medicare Solutions,

call a HAP representative toll-free at:
(800) 441-9876 or TDD (800) 956-4325
Monday through Friday, 8 a.m. to 6 p.m.

Value. Choice. Experience. Count on it!

Health Alliance Plan (HAP) and Alliance Health and Life Insurance
Company (Alliance) are health plans with a Medicare contract.
Alliance Medicare Rx is a stand-alone Prescription Drug Plan with
a Medicare contract. Alliance Medicare Supplement and Alliance
Medicare Rx are products of Alliance, a wholly owned subsidiary
of HAP. Alliance Medicare Supplement is not connected with
or endorsed by the United States government or the federal
Medicare program. Neither Alliance Medicare Supplement nor
its agents are connected with Medicare.
* Some limitations on enrollment periods may apply.

Y0076 ALL 312 9Co Med Supp F&U Certified 03.17.10, State approved 07.06.09

5236 HAP Medigap9C_FW_7.5x9.875.indd 1 5/21/10 2:54:36 PM

STAY I N SY N C
For optimal enjoyment of your Ford Sync® system,
ask for the original glass.

Carlite® SoundScreen™ Acoustic

automotive replacement glass reduces wind noise, road noise,
and unwanted sounds. When it’s time to replace
your glass, make the “sound decision”,
use

Because the name on the glass matters. Printed in U.S.A. 10% post consumer waste paper. Please recycle.

www.carlite.com

Reduces noise in these fine vehicles:

Expedition, Escape, Fiesta, Flex, MKS, MKT, MKX, MKZ Mariner and Milan
Focus, Fusion, F-150 Platinum, and Taurus and Navigator