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Final Report on Coca-cola

Final Report on Coca-cola

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Published by nida24

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Published by: nida24 on Aug 26, 2010
Copyright:Attribution Non-commercial

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12/03/2013

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“Project Report on Coca-Cola Company and study of customerpreference for Coca-Cola brands with reference to Coca-ColaIndia”
PROJECT REPORT ONCOCA-COLACOMPANY 
SUBMITTED BY:
MUTHU KUMARAN (94)
NIDA MAJEED (103)
RAGHAV KUMAR (125)
RAHUL KALIA (126)
RAHUL NAGPAL (127)
SIMRAN KAUR PAHUJA (192)
 
Page 1
 
“Project Report on Coca-Cola Company and study of customerpreference for Coca-Cola brands with reference to Coca-ColaIndia”
SUBMITTED TO:
DR. KARTIK DAVE
 
CONTENTS
 
EXECUTIVE SUMMARY- PAGE 2CHAPTER 1 INTRODUCTION- PAGE 4-6CHAPTER 2 INDUSTRY PROFILE- PAGE 7-11CHAPTER 3 COMPANY PROFILE- PAGE 12-63
COCA-COLA COMPANY- PAGE 13-17
GLOBAL MARKET SHARE OF COCA-COLA- PAGE 17-18
 TRENDS AND FORCES- PAGE 19-22
POTER’S FIVE FORCES- PAGE 22-29
Page 2
 
“Project Report on Coca-Cola Company and study of customerpreference for Coca-Cola brands with reference to Coca-ColaIndia”
PESTLE ANALYSIS- PAGE 29-33
SWOT ANALYSIS- PAGE 33-40
COCA-COLA INDIA- PAGE 41-42
PRODUCTS IN INDIA- PAGE 42-46
MARKETING MIX- PAGE 49-58
PESTLE ANALYSIS- PAGE 58-62
SWOT ANALYSIS- PAGE 60-62CHAPTER 4 RESEARCH METHODOLOGY- PAGE 63-68CHAPTER 5 DATA ANALYSIS- PAGE 69-79CHAPTER 6 SUGGESTIONS AND CONCLUSION- PAGE 80-82BIBLIOGRAPHY- PAGE 83ANNEXURE- PAGE 84-85
Page 3

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