For example,one investigative pitchcurrently active on the site seeks to raise$6,000 to send freelance writer Lindsey Hoshaw to the Great Pacific GarbagePatch, a mass of plastic garbage in the Pacific Ocean that’s twice the size ofTexas.Spot.us Founder David Cohn said the trip costs $10,000 and that Hoshaw willpay the rest herself. Part of Hoshaw’s reporting, an online slideshow and storyabout the ocean area, is being considered by the New York Times, and Hoshawwould provide separate content to Spot.us that would be available under theCreative Commons license, according to the pitch.As of this writing, $1,375 has been raised toward the pitch’s goal.
Other Ways to Raise Money
Both Chi-town Daily News and Spot.us rely heavily on grants, as well as crowddonations, but those aren’t the only options. In arecent column, Steve Outing, amedia consultant and Editor & Publisher columnist who covers interactive media,wrote about three new monetization models for content producers, the soon-to-be launchedPayyattention,Kachingle, andContenture.
Payyattention users pay a few cents for a specific piece of content and thedefault price is set by the publisher, according to Outings’ column. He told mePayyattention displays an icon at the bottom of all stories, and if readers like astory, they can donate and then click through to see who else has donated to thestory and how much. The idea is to add a social element to funding content tomake it more fun. He said Payyattention’s founder Stephen Farrell is consideringexpanding the funding icon to include syndicated stories, so that the contributionmechanisms would still be embedded no matter where the content runs.