AMAZON CASE STUDY
I recommend students studying
Amazon in my books
checkout the latest
Amazon revenue andbusiness strategies
from their SEC filings. The annual filings to give a great summary of eBaybusiness and revenue models.E-consultancy also has a useful news feed which I use to
update my Amazon case study
. Thisgives summaries of acquisitions, new technologies or revenue growth.SEC is the Securities and Exchange Commission (SEC) which is a government agency for whichcompanies have to submit an open evaluation of their business models and marketplace conditions.
2008 Update on Amazon logistics
Some interesting figures on the
site loads and fulfillment that Amazon needs to manage
from myfriends at Internet retailing:"
Amazon.com has finished its 13th Christmas season and the results are the best everseason, withits busiest day being December 10. On that day, Amazon customers ordered more than 5.4 millionitems, which is 62.5 items per second.
Amazon Worldwide 2007 (Including results for the US, UK, Germany, France, Japan and Canada)shipped more than 99 percent of orders in time to meet holiday deadlines worldwide and on the peak day this season, Amazon's worldwide fulfilment network shipped over 3.9 million units to over 200 countries. Amazon.co.uk received orders for over 950,000 items on its busiest day in the run up to Christmasthis year ± at a rate of 11 orders per second ± exceeding all previous sales records. At its busiest, Amazon.co.uk shipped over 700,000 units in one 24 hour period, which represents 375 tonnes of goods. That means that on average, a delivery truck was leaving an Amazon.co.uk distribution centreonce every seven minutes.
Amazon Case Study Context
hy a case study on Amazon? Surely everyone knows about who Amazon are and what they do?Yes, well that¶s maybe true, but this case goes beyond the surface to review some of the µinsider secrets¶ of Amazon¶s success.