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CD Nigeria_ Strategy 2010 -2012 _Final

CD Nigeria_ Strategy 2010 -2012 _Final

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Published by taola

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Published by: taola on Aug 27, 2010
Copyright:Attribution Non-commercial

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08/17/2011

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Customer Development
Nigeria
Strategic Planning Workshop  Nigeria 1000
September 2009
Update 2009
CD - Nigeria
September 2009
Channel wise Secondary Sales Progress
YTD August
2009
YTD August
2008
Growth %
Contribution
2009
Contribution
2008
Neighbourhood Lock up
Shops
37.5
23.8
58%
20%
13%
Open Market Lock up Shops
31.2
28.2
11%
16%
17%
Open Market Food Stores
7.5
5.2
44%
4%
3%
Wholesale
115.1
108.2
6%
60%
67%
Total
191.3
165.4
16%

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