Disceming ‘Cultural’ Concepts: Whorf on Linguistically Mediated (Mis)ecognition
‘Michael Silverstein
‘The University of Chicago
{Culture isthe name of «class of things and
‘may properly be said to be an attribute of the
‘extemal world as well asa concept.
Leslie A. White, Etlmological
Essays, p.137 orig, 1959]
‘We frequently encounter the term cultural concepts, maybe even in our very own
professional or lay usage as we come to awareness of how we are using language and as
we think about what the many expressions we commonly use actually might denote, But
how many of us have stopped to think about what a “cultural” concept might be, as
‘opposed to merely a ‘concept"? To a realist psychological discourse, including White's
is a property of an individual mind, But in most anthropological
‘or equivalent social-scientific discourse, where infact do such ‘cultural’ concept live, so
to speak? Are such “cultural” concepts evidence ofthe fact that there are properties of
“mind” that are, in areal sense, an emergent of social life informed by sociocentrie norms,
i.e @ consequence of the existence of humans “in society?" Or isthe social scientific
‘usage of the term ‘cultural concept’ just another way of talking about what i, aftr all,
really just a normative verbal usage, an expression-type that presumptively labelssomething else? And why do anthropologists in particular ~ as a species ofthe genus,
ly inclined to relativism more generally ~ believe that concepts can and
pethaps do actually differ from social-historical formation to social-historical formation?
Indeed, why do anthropologists think of such ‘cultural’ concepts as being inherently
bound up wit
jose very sociohistorical formations, making ‘cultural’ concepts
‘essentially dependent onthe fat thatthe individual's mind both emerges and exists in the
context of group-relative socal practices?
In aditessng these questions, my paper i a commemorative celebration ofthe
genius of Benjamin Lee Whorf, the hundredth anniversary of whose birth everyone
interested in the classic anthropological problem of relativism ought to have celebrated in
1997. My discussion attempts to illuminate Wher!’ key innovative idea, developed in
the last four years of his ever-so-briet st 44 years ld), as he
stroggled to articulate why he doubted that the tenets of individval-centered behaviorisin
and scientstic positivism are adequate to explore the Lackean issue of whether and how
‘human language mediates even the sensorially-based “reality” represented in cognition.
In this final period of his lif, his thought exceeded even that excellent corpus of
strace
work he had earlier developed in the intellect
traditions of Boas and Sapir
{in anthropolog
inguistics, and of Bloomfield in linguistics. For he had himself
brilliantly articulated their kind of structual-functional typological relativism centered on
the problem of the grammatical category, demonstrating how the categories definable in
Particular language-structues by linguists distributional analytic techniques were the
proper locus of cross-language comparison and generalization — what Kenneth Pike, of3
the University of Michigan, would later (1954:8-28) term the “eric” structural-functional
particulars against the universalistc “etic” space of possibilities for strmctured systems of
coding categories.
‘Whois Grarmmatical-Categrial Compartsm Exempliied
(Observe in his connection Who's famous chart 1940] 1956:213) comparing
and calibrating the distinctive, language particular categoria strctures of “Standard
‘Average European” English grammar with hose of he Ut-Aztecan language Hop inthe
“etic” area of anchoring a verbal description of an event to a presumed (presupposed)
cpistemic context of observation and communication, In such a comparison,
“tense'-language, that ple complete sentences English obligato
ireetly-coded
suffixal) categorization that differentiates a reported event as,
respectively, ‘prior fo" or ‘simultaneous-with” a reference-event, in the default case the
event of communication itself; we call this ‘pat’ vs, “non-pas” (also, inaccurately,
“ present”) tense, Bvery finite clause in English bears a single operative tense-indicator; it
‘sa ubiquitous category expressed by an obvious word-level, or mosphological, marking
‘on a verb-word like the suffix -ed or in an exceptional case by stem-internal vowel
cchange and comparable, as in cun/ran, though itis not always found on the operative