Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
13Activity
0 of .
Results for:
No results containing your search query
P. 1
Global Services Project -Hilton Worldwide

Global Services Project -Hilton Worldwide

Ratings: (0)|Views: 611|Likes:
Published by Professor Tarun Das

More info:

Categories:Types, Research
Published by: Professor Tarun Das on Aug 27, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

06/26/2013

pdf

text

original

 
GROUP A
Project on Global Marketing of ServicesProject on Global Marketing of ServicesSupervisor: Professor Tarun Das, IILMSupervisor: Professor Tarun Das, IILMHilton HHonors WorldwideHilton HHonors Worldwide
Jasleen Kaur Gakher -- Group Leader 
Mayank Jain--Joint Group Leader Monica MalhotraMonideepa RoyNancy BajajNeelanjana GhoshNeha Khanna
 
Project on Global Marketing of ServicesProject on Global Marketing of ServicesSupervisor: Professor Tarun Das, IILMSupervisor: Professor Tarun Das, IILMHilton HHonors WorldwideHilton HHonors Worldwide
GROUP AJasleen Kaur Gakher -- Group Leader 
Mayank Jain --Joint Group Leader Monica MalhotraMonideepa RoyNancy BajajNeelanjana GhoshNeha Khanna
 
What should Diskin Do?
The company should not get in to price wars because itwill only lead to
Financial bonding
Continue building on active loyalty (Max. emotional &rational bonding).Diskin should suggest that Hilton should take a differentposition and hold on to its members and keepdifferentiating HHonors from Starwood and other competitors

Activity (13)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Yanwar liked this
Yanwar liked this
Hridyesh Bohra liked this
Nihil Britto liked this
Nihil Britto liked this
Kavita Jangpangi liked this
Kavita Jangpangi liked this
reza_aw liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->