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Communicating to Rural Markets

Communicating to Rural Markets

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Published by Abhay Degloorkar

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Published by: Abhay Degloorkar on Aug 28, 2010
Copyright:Attribution Non-commercial


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Communicating to Rural Markets
And it¶s challenges
Rural Markets
Huge potential for all types of productsEstimated at Rs.2,00,000 crores per annum
Rural Market has arrived
Some impressive facts about the rural sector 
 ±In 2001-02, LIC sold 55% of its policies inrural India ±Of two million BSNL mobile connections, 50%in small towns / villages ±Of the six lakh villages, 5.22 lakh have aVillage Public Telephone (VPT)

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