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Final Internship Report on Pepsi Co.

Final Internship Report on Pepsi Co.

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Published by Afnan22

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Published by: Afnan22 on Aug 28, 2010
Copyright:Attribution Non-commercial


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On Pepsi Cola International
Nau-Bahar Bottling Company, Gujranwala
Submitted To:
HR Executive Mr. Basharat Zia
Submitted By:
Afnan Umar KhanUniversity of the Punjab, Gujranwala CampusKashif MahmoodUniversity of the Punjab, Gujranwala CampusSalman DarLahore School of Economics, LahoreSyed Sajjad HaiderBaha-ud-Din Zikriya University, MultanDate of Submission:28.08.2010
NBC, 38 S.I Gujranwala, Pakistan.
University Of the Punjab, Gujranwala CampusPage 1
Internship Report On NBC
Introduction to Report
This report is about Pepsi CO. (Nau-Bahar Bottling Company). This report is the part of my B.Com(Hons)degree which is compulsory for us to complete internship in any organization. The purpose of this internship isto provide an opportunity to the students to observe the practical applications of their background professionalstudy. In this report I’ve given the brief history of the Pepsi CO. and about Nau-Bahar Bottling Company,departments of the NBC, their functions and working of the some departments as well. I also include work done by me in NBC and Financial Analysis of the PEPSI CO and SWOT analysis of the NBC. And finally give therecommendations about the working of NBC.
University Of the Punjab, Gujranwala CampusPage 2
Internship Report On NBC
A brief History of Pepsi
Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of CalebBradham (left), a pharmacist and drugstore owner in New Bern, North Carolina.The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www.pepsi.com. The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist namedCaleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create arefreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola.Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. He did so by concocting his own special beverage, a soft drink. His creation, a unique mixture of kola nutextract, vanilla and rare oils, became so popular his customers named it "Brad's Drink." Caleb decided torename it "Pepsi-Cola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola started togrow, convincing him that he should form a company to market the new beverage.In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. PatentOffice for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. Butsoon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere.The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. PatentOffice. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, AidsDigestion." He also began awarding franchises to bottle Pepsi to independent investors, whose number grewfrom just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states.Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back room of Caleb's pharmacy. Building a strong franchise system was one of Caleb's greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy foundation.They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than100,000 gallons of syrup per year.Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of New Bern pictured it on a postcard. Famous racing car driver Barney Oldfield endorsed Pepsi in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race."
University Of the Punjab, Gujranwala CampusPage 3

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