Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
27Activity
0 of .
Results for:
No results containing your search query
P. 1
Abhaysinh Project Report

Abhaysinh Project Report

Ratings: (0)|Views: 1,317|Likes:
Published by abhaysinh

More info:

Published by: abhaysinh on Aug 29, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/17/2013

pdf

text

original

 
1
STUDY OF RETAILERS PREFERENCE TOWARDSITC VIVEL SOAP AND HUL PERSONAL CAREPRODUCTS
SUBMITTED TO:MIT-COLLEGE OF MANAGEMENT, PUNE.IN PARTIAL FULFILMENT OF THEREQUIREMENT FOR THE CERTIFICATE OF POSTGRADUATE PROGRAMME IN Agri & Food BusinessManagement.BATCH (2008-2010)
GUIDE: SUBMITTED BY:
Mr.KOKATE ABHAYSINH SALUNKEROLL No. 40
MIT-COLLEGE OF MANAGEMENT,PUNE.
 
2
INDEX
Contents
 
Page no.
CertificateAcknowledgement5Preface6Declaration7Chapter I:-ITC Vivel Profile 9-12HUL Profile 13-15Chapter II:-Objective of the study17Scope of the study18Research Methodology 19-20Limitations of the study21Chapter III:-Data Analysis & Interpretation 22-45Chapter IV:-Findings47Swot Analysis 48-50Suggestions51Conclusions52Chapter V:-Annexure53Chapter VI:-Bibliography59
 
LIST OF TABLES
TABLE NUMBER TITLEPAGE NUMBER 1Sale Of The Soaps232Brand Preferences243Purchase Of ITC Personal Care Products254Purchase Of HUL Personal Care Products265Overall Purchase Of Soaps276Preference Of Sub-brands Of ITC PCP287Preference Of Sub-brands Of HUL PCP298Influencing Factors During Purchase Of Soaps309Influencing Factors During Purchase Of ITC Personal CareProducts3110Influencing Factors During Purchase Of HUL PCP3211Factors Giving More Satisfaction To The Retailers3312Factors Giving More Satisfaction To The Retailers in ITCPCP3413Factors Giving More Satisfaction To The Retailers In HULPCP3514Form Preferences3616Promotional Offers3817Factors Affecting Purchase3920Media Of Advertisement4021Frequency Of Consumption4122Reasonable Price4223Consumers Brand Loyalty4324Reaction Of Customers If New Brand Is Introduced44
LIST OF GRAPHS
GRAPH NUMBER TITLEPAGE NUMBER 2Brand Preference243Purchase Of ITC PCP254Purchase Of HUL PCP265Overall Purchase Of Soaps276Form Preferences363

Activity (27)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Nithya Dinesh added this note
its nice
Shankar More liked this
Shyam Patil liked this
Harsh Patel liked this
Preeti Dahiya liked this
Surajuddin Shah liked this
Aniksha Sharma liked this
Mani Bmv liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->