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Successful Online Content Moderation

Successful Online Content Moderation

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Published by Deepak_Agarwal_1889

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Published by: Deepak_Agarwal_1889 on Aug 29, 2010
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09/29/2011

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I E B u s i n e s s S c h o o l 
June
24
th
Newwayforonlinecontentmoderationofusergeneratedcontent
Prof.GuillermoDeHaroDeepakAgarwal
 
 
TABLE OF CONTENTS
1.INTRODUCTION ..........................................................................................................3
2.BUSINESSOPPORTUNITY............................................................................................4
3.MODERATIONOFUSERGENERATEDCONTENT...........................................................6
3.1USERMODERATIONTECHNIQUES......................................................................................6
3.2IMPOSEDMODERATIONTECHNIQUES................................................................................6
4.TECHNOLOGICALAPPROACH......................................................................................7
5.CONCLUSIONS ............................................................................................................8
APPENDIX.......................................................................................................................9
 
 
 
1. INTRODUCTION
The rise of social computing and online communities has ushered in a new era of contentdelivery, where information can be easily shared and accessed. A large number of applications have emerged that facilitate collective actions for content generation andknowledge sharing. Examples include blogs, online product reviews, wiki applications suchas Wikipedia.com, and online forums such as slashdot.org. Due to the anonymity of Internet users, however, how to ensure information quality or induce quality contentremains a challenge.Information sharing and user-generated content have become ubiquitous online phenomena.For example, Wikipedia, a free online encyclopedia, is dedicated to massive distributedcollaboration by allowing visitors to add, remove, edit and change content. In onlineproduct reviews, like the ones on Amazon.com, any user can post reviews on any item,even if he or she has not bought it on Amazon. As these applications have gainedpopularity and importance, the quality of content has become a concern. In Wikipedia,readers may be provided with content that is misleading or even incorrect. Product reviewson Amazon can be manipulated by sellers or book publishers to boost their products. OnSlashdot, commentators may post some biased or useless comments; e.g., advertisers fromhardware companies may post biased comments to promote their products.People everywhere are getting together via the Internet in unprecedented ways. Millionscreate content, inform each other about global issues, and build new communicationschannels in a connected, always-on society. The rise of user-generated journalism isgenerally attributed to blogs. Users and readers want to be heard. They want to influencewhat they are reading. Unfortunately this revolution in user generated content means thatnot all information on the Internet is suitable for all of its users. While many companiesmaintain high standards of decency and refuse to allow any indecent material on theircomputer network, not all companies have the capabilities to do so. Internet malcontentshave turned too many of the “group sites” into cyber
-
graffiti walls, filled with offensivecomments. Malcontent on the websites threaten to spoil the members’ experience on the

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