Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Surving Competitive Landscape-RIM Scenairo Analysis

Surving Competitive Landscape-RIM Scenairo Analysis

Ratings: (0)|Views: 122|Likes:
Published by Deepak_Agarwal_1889

More info:

Published by: Deepak_Agarwal_1889 on Aug 29, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

12/16/2012

pdf

text

original

 
 
March 24
th
2010
Surviving competitivelandscape
Blackberry – Scenario Analysis
Professor:
RemziGozubuyuk
DeepakAgarwal
 AnoudHusseinAlotaibi
GustavoAndresAlvarado
CarolEid
MuraliErraguntala
RafaelGomez
BingVanDerLande
 
 
2
Contents
RIM.................................................................................................................................................3
Description of Company............................................................................................................3
Blackberry..................................................................................................................................3
BlackBerry Enterprise Server.....................................................................................................3
Blue Ocean Strategy...................................................................................................................4
SWOT Analysis..........................................................................................................................5
Focus of the document....................................................................................................................5
Smartphone.....................................................................................................................................5
Introduction................................................................................................................................5
Industry Analysis Porter’s 5 Forces........................................................................................5
Scenario Analysis............................................................................................................................7
Stakeholders...............................................................................................................................7
Basic Trends...............................................................................................................................7
Uncertainties.............................................................................................................................10
Scenario Framework................................................................................................................11
Conclusion....................................................................................................................................14
 
 
3
RIM
 Description of Company
1
 
Research In Motion (RIM) is a leader in the worldwide mobile communications market and thecompany behind the award-winning BlackBerry® solution. The innovative and award-winningBlackBerry product line includes best-in-class smartphones, as well as software for bothenterprises and small businesses.The integration of BlackBerry smartphones and software provides mobile access to email,applications and more. It also allows virtual real-time communication, so you can stay in touchand up-to-date with the people and things that matter most.
 Blackberry
1
 
Blackberry is a wireless handheld device introduced in 1999 by the Canadian company Researchin Motion (RIM); it delivers information over the wireless data networks of mobile phone servicecompanies.
Figure 1 Blackberry Architecture
 BlackBerry Enterprise Server 
BlackBerry enterprise server software is the link between BlackBerry smartphones, enterpriseapplications and wireless networks that extends communications and corporate data to your mobile users. With BlackBerry® Enterprise Server software, your employees can access their Microsoft® Exchange, IBM® Lotus® Domino® or Novell® GroupWise® email on-the-go ona BlackBerry smartphone. They’ll also have access to calendar, contacts, tasks, notes, instantmessaging, web-based and enterprise applications.
 
1 www.rim.net
 

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->