1).

He tried a variety of jobs before settling on being a milkshake-

mixer salesman.
Hint 1) A visit to a small restaurant in San Bernardino, California,
inspired him to establish a fast food chain that later became world-
famous.
Hint 2) Quality, Service, Cleanliness, and Value were the four pillars on
which he built his company.

a) Col. H. Sanders
b) Mac McDonald
c) Ray Kroc
d) Tom Monaghan

The correct answer is " Ray Kroc of McDonald's "

2). At the age of 13, he formed the Lakeside Programmers Group with
some school friends.

a) Larry Ellison
b) Steve Jobs
c) Ken Olsen
d) Bill Gates

Ans. Bill Gates of Microsoft. His charitable foundation is called the

Gates Foundation. "

3). In 1974, he took a job with Atari.

a) Larry Ellison
b) Steve Jobs
c) Ken Olsen
d) Bill Gates

Ans. Steve Jobs of Apple Computers. iPods are the digital music
players and iTunes is the online music store

4). The name of the company he established, when he was only 17

years old, is made up of the first letters of his name, the first letter of
the name of the farm he grew up on, and the first letter of the name of
his home village.
Hint 1) He introduced flat-pack (self assembly) furniture in 1956, so
that his customers could easily pack the furniture they purchased, into
their cars.
 a) Terrence Conran
b) Elton Mayo
c) Ingvar Kamprad
d) Ralph Lauren

Ans: Ingvar Kamprad of IKEA retail furniture chain. IKEA comprises of

I(ngvar) K(amprad); E(lmtaryd) – name of his farm; A(gunnaryd)-
name of his home village.)

5). At age of 27, he borrowed US$ 20,000 from his father-in-law and
bought his first store in Newport, Arkansas.
Hint 1) He got a pilot license in 1953 and used to fly from one store to
another to oversee the operations of his growing chain of retail stores.
Hint 2) In 1991, his company became the largest retailer in the US.

a) Ben Franklin
b) J C Penney
c) Richard Warren Sears
d) Sam Walton

The correct answer is " Sam Walton of Wal-Mart "

6). His first book, "The End of the Economic Man" was published in
1939.

a) Peter Drucker
b) F.W. Taylor
c) Michael Porter
d) Philip Crosby

Ans: Drucker is considered as the guru among all management gurus.

7). At 16, he went to work as an engineer for James Flower & Co. in
Detroit.

a) Alfred Sloan
b) Walter Chrysler
c) Henry Ford
d) Lee Iacocca

Ans: Henry Ford of the Ford Motor Co.

8). In 1976, she took a job with WJZ-TV as news co-anchor.

 a) Whoopi Goldberg
b) Oprah Winfrey
c) Anita Roddick
d) Janet Jackson

Ans: Oprah Winfrey acclaimed talk show host of The Oprah Winfrey
Show

9). Though he was the heir to his family's rice wine brewing business,
he decided to pursue his interest in consumer electronics and was the
co-founder of the Tokyo Tshushin Kyogu company.

a) Eiji Toyoda
b) Akiro Kurusawa
c) Taichi Ohno
d) Akio Morita

Ans: Akio Morita of Sony Corporation

10). At school, he used to write computer programs for the school

library to print out catalogue cards.

a) Scott McNealy
b) Pierre Omidyar
c) Jay Walker
d) Sergey Brin

Ans: Pierre Omidyar of eBay

4. Where are the Head Quarters of Asian Development Bank?
Ans. Manila

5. Which company is India’s largest synthetic textile producer?

Ans. Reliance

7. ___________ refers to the total market demand under optimal

conditions.
a) Market share
b) Market value
c) Market performance
d) Product potential

Ans: " Market share "

1. A form of piracy where the pirated product is similar in appearance,
phonetic quality or meaning (of its name) to the original product, is
known as _________.
a) Reverse engineering
b) Passing off
c) Outright piracy
d) Counterfeiting

Ans: " Passing off "

2. Which of the following is the process of evaluating a loan application

to determine the risk involved for the lender and also involves an
analysis of the borrower's creditworthiness and the property itself?
a) Insurance
b) Underwriting
c) Hedging
d) Speculation

Ans: " Underwriting "

3. The per capita income in China increased rapidly in the period

between 1978 and 2004 primarily because of _______.
a) Growth in the global economy
b) Disintegration of the USSR
c) Greater association with the US
d) Economic reforms in China

Ans: Economic reforms in China

4. Which of the following refers to a group of buyers in a market who

are more conservative than the innovators and the early adopters in
making purchase decisions, but less conservative than the late
majority and laggards?
a) Early laggards
b) Early majority
c) Late minority
d) Late adopters

Ans: Early majority

5. Which of the following was not one of the Multilateral Investment

Guarantee Agency (MIGA)'s core services and products?
a) Information dissemination
b) Capacity building
 c) Investment facilitation
d) Providing loans

Ans: " Providing loans "

16. Name the company founded by Acharya P.C. Ray and Rajshekar
basu in the early 1920's?
Ans: Bengal Chemicals

17. Hindustan Motors' Ambassador adopted its model from Which

British car model?
Ans: Morris Oxford

18. From the following lines identify the Corporate. "Since 1935, We
have given millions of apples to countless daily visitors to the agency
worldwide".
Ans: Leo Burnett

19. With which brand of healthcare house would Dr.Mukesh Batra

associated?
Ans: Positive Health Foundation - First Corporate Homeopathic Clinic in
India and the First ISO 9002 certified homeopathic clinic worldwide

20. Initially it was started as 'Brahmanara Coffee Club' in 1924 and

changed the name in 1951 to the present one. In 1976, during
emergency, it started instant foods business due to the price controls
imposed by the Indira Gandhi Government. Identify this successful
desi company/brand?
Ans: MTR - Mavalli Tiffin Rooms

12. Which famous corporate was founded in 1894 in Zlin and made its
presence in India in 1931 and commenced the manufacturing of shoes
at Batanagar plant in 1936?
Ans: BATA

13. Name the world's largest fully integrated Live Entertainment

company?
Ans: SFX (Spectacular Fun eXcitement)

14. What is the name of Belgium's National Airlines?

Ans: SABENA - Societe anonyme Belge dExploitation de la Navigation
Aeriene

15. What is the commercial Tradename of Monosodium Glutamate?

Ans: Ajinomotto
 6. Which NRI businessman owns the Caparo Group?
Ans: Lord Swaraj Paul

7. Cannaught Plaza Restaurants and Hardcastle Restaurants have had

the responsibility for the entry of Which MNC to India ?
Ans: McDonalds

8. N.Thanu got a double first class in BA from Loyola College, Madras.

He worked as an illustrator in Ananda Vikatan and later with The
Indian Express and Swarajya. Which famous organisation was founded
by him?
Ans: Brilliant Tutorials

9. Which indian industrialist owned Tail Winds limited?

Ans: Naresh Goyal of Jet Airways

10. What were bulit under the project 178 ?

Ans: FIAT cars Siena, Siena Weekend and Palio

1. What was founded by Herb Kelleher in 1973 in Dallas, Texas, USA?

Ans: South West Airlines

2. The former chairman of Proctor & Gamble, Edwin L.Artzt got a

nickname for his demanding and harsh treatment of his subordinates.
How he nick-named?
Ans: Wrecking Ball

3. Shasi Chimala sold his IT startup Indigo Technologies to Chennai

based SSi technologies before eyeing into his new venture which is
totally unrelated to his previous field. Name it?
Ans: Qwikys Coffee

4. Who endorsed the shaving product 'Erasmic', a brand owned by

Hindustan Lever Limited, in 1970s?
Ans: Tony Creig

5. In business context what is claimed to the fame of Ahus, a town in

Sweden?
Ans: Manufacturing base of Absolut Vodka

Jyoti Naik
 Jyoti Naik, also known as Jawantiben Popat, is the President of Lijjat
Papad (Shri Mahila Griha Udyog Lijjat Papad) , and she pioneered a co-
operative movement currently having over 42,000 members located in
different parts of India.

Dr. Pratap C. Reddy

Dr. Pratap C. Reddy is a doctor and businessman who founded the first
corporate chain of hospitals in India, the Apollo Hospitals Group. He is
the Executive Chairman of the company.

36. Who founded the Amul milk co-operative in Gujarat in the year 1902?

Tribuvandas Patel

46. "To be success in business, be daring, be first, be different" is the guiding

principle of which business woman?

Anita Roddick of The Bodyshop

48. Which corporation was built by three youngsters Tushar Jani, Clyde Cooper and
Kushroo Dubash?

Blue Dart Express

4. Identify the company started by Finnish engineer Fredrik Idestam as a wood pulp
mill and paper manufacturing company and then changed itself to a telecom
major?

Nokia

8. William Owen admired Francis Barrauds' 1889 painting of his brother's fox terrier
dog and paid him to redo the painting and adopted it as the new trademark for his
recording company. The old trademark is known as "Recording Angel". Identify
the company founded by him and the famous trademark icon?

HMV, then Gramophone Company, and the icon is Nipper dog

While conducting an informal market survey for the corporate brand symbol, a
truck driver said that "A good tyre should have all the qualities of a pahalwan
(strong man)". And from this statement the Brand symbol was born. Identify it.

MRF muscle man

Which famous Indian mascot was conceived and created by Bobby Kooka along with
Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai?

Air India maharaja

Identify this women?