SWOT ANALYSIS OF THE WESTIN SYDNEY HOTEL
The Westin Sydney Hotel is an upscale hotel owned by Starwood Hotels & Resorts chainstretched worldwide.
Set at vibrant location in Sydney, the hotel offers in-room massagetreatments, Mosaic Restaurant, high tea in The Lobby Bar & Lounge and state-of-the art gymto reinvigorate mind and body. This five star luxurious hotel is surrounded by Sydney’s mostexclusive designer shopping, best restaurants, theatres and nightlife, and is close to attractionslike Darling Harbour, the Sydney Opera House and the Sydney Harbour Bridge.
The WestinSydney offers luxury hotel accommodation under two categories - Heritage Rooms andTower rooms and both with modern, spacious guest rooms and suites, all featuring HeavenlyBeds.
SWOT analysis is a strategic planning to measure strength, weakness, opportunities andthreats of a company involved in business. First two elements i.e.
are internal factors that constitute resource planning and inadequacy or paucity respectivelythat relates to competitors in one or more resources. Other two elements i.e. O
are external factors and complimentary and adverse respectively subject toexternal environment circumstances.SWOT, being a concise way of evaluation of past, present and future to classify internalstrength and weakness and external opportunities and threat, (Macmillan & Tampoe, 2000)will help us to relate The Westin Sydney hotel as a brand in its growth pattern since itsinception and future to come in hospitality industry.