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Swot Analysis of the Weston Sydney Hotel

Swot Analysis of the Weston Sydney Hotel

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Published by: xumraah6319 on Aug 29, 2010
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01/08/2013

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SWOT ANALYSIS OF THE WESTIN SYDNEY HOTEL
T
HE
W
ESTIN
S
 YDNEY 
H
OTEL
The Westin Sydney Hotel is an upscale hotel owned by Starwood Hotels & Resorts chainstretched worldwide.
 
Set at vibrant location in Sydney, the hotel offers in-room massagetreatments, Mosaic Restaurant, high tea in The Lobby Bar & Lounge and state-of-the art gymto reinvigorate mind and body. This five star luxurious hotel is surrounded by Sydney’s mostexclusive designer shopping, best restaurants, theatres and nightlife, and is close to attractionslike Darling Harbour, the Sydney Opera House and the Sydney Harbour Bridge.
 
The WestinSydney offers luxury hotel accommodation under two categories - Heritage Rooms andTower rooms and both with modern, spacious guest rooms and suites, all featuring HeavenlyBeds.
S
WOT
A
NALYSIS
SWOT analysis is a strategic planning to measure strength, weakness, opportunities andthreats of a company involved in business. First two elements i.e.
Strengths
and
Weakness
are internal factors that constitute resource planning and inadequacy or paucity respectivelythat relates to competitors in one or more resources. Other two elements i.e. O
 pportunities
and
Threats
are external factors and complimentary and adverse respectively subject toexternal environment circumstances.SWOT, being a concise way of evaluation of past, present and future to classify internalstrength and weakness and external opportunities and threat, (Macmillan & Tampoe, 2000)will help us to relate The Westin Sydney hotel as a brand in its growth pattern since itsinception and future to come in hospitality industry.
 
STRENGTHS
STATE-OF-ART INFRASTRUCTURE & FACILITIES
The elegant class offered by Westin Sydney hotel is one of it kinds offering globalisedservices to its customers. Along with offering customary services of meetings, eventsand dining; the hotel clubs-in
“Westin difference”
with its unique array of facilitieswhich include-
Sensory welcome on Arrival
Unwind, a ritual that encourage guests to socialise to combat lonelinessduring food, drinks which in turn rejuvenates them
Breathe- It connotes 100% smoke free zone to give its fresh air 
Heavenly
 
 bed and Bath
Kids Club
STRONG MARKET POSITION 
Backed by Starwood Hotel chain, it has strong and vibrant positioning in the marketmanifesting brand identity with international standards
TECHNOLOGY 
Westin Hotel Worldwide is upgrading its properties with technology that not onlycreates multipurpose, multi-functional interiors but also entertains travellers. The newtechnology offers guests a virtual concierge and entertainment experience.
WEAKNESS
Narrowly Focussed
What could be term as a weakness of The Westin Sydney Hotel is may be itsincapability to compete on smaller scale in Australian market where the companyexpertise, skills, and standards of quality do not match the lower requirements and
 
therefore lower prices expected by the parties concerned. Though this mismatchmight be the major weakness in current situation of economic slowdownnevertheless Westin don’t feel motivated to compromise on its quality.
OPPORTUNITIES
Rampant escalation in tourism industry is quite vivid as per current trends of researches. This increased craving towards tourism is real-time opportunity for anyhotel to explore and bet upon
Another opportunity for Westin hotel can be termed out with expansion in GamingActivities.

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