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Videocon

Videocon

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Published by Mayank Basra
A PROJECT REPORT ON

³Pricing and Promotion strategy of Videocon & Competitor Strategy´

Under the guidance of
Professor GANGADHAR HUGAR

Submitted by
MAYANK BASRA 09BS0001220

OBJECTIVE

Videocon is a well known company. It is a Indian company which always focused on maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now, Videocon has been bringing the latest and very best in Consumer Electronics and Home Appliances. Succ
A PROJECT REPORT ON

³Pricing and Promotion strategy of Videocon & Competitor Strategy´

Under the guidance of
Professor GANGADHAR HUGAR

Submitted by
MAYANK BASRA 09BS0001220

OBJECTIVE

Videocon is a well known company. It is a Indian company which always focused on maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now, Videocon has been bringing the latest and very best in Consumer Electronics and Home Appliances. Succ

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Published by: Mayank Basra on Aug 29, 2010
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05/12/2014

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A
PROJECT REPORT
ON
³Pricing and Promotion strategy of Videocon &
Competitor Strategy´
Under the guidance of
Professor GANGADHAR HUGAR
Submitted by
MAYANK BASRA
09BS0001220
OBJECTIVE
Videocon is a well known company. It is a Indian company which always focused

on maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now,Videocon has been bringing the latest and very best in Consumer Electronics and Home Appliances. Successfully adapting the best of international technology to suit Indian needs, and crafting it to improve the quality of life ± as million of satisfied customers will agree. This tells the success story ofVideocon. Sustainability is at the center of

Videocon¶s¶ strategy. Being a great company Videocon always tried to improve
people lives through its products but many a times due to changing environment or
customer¶s mind the product doesn¶t goes so well as expected.

Here the objective is to analyze current scenario of the market in consumer durable sector. And analyze that who is the main competitors ofVideocon and what is the current position ofVideocon in the market in view of the pricing and promotional strategies adapted byVideocon. In addition to it, determining the competitors strategy.

COMPANY HISTORY
Videocon is the very popular and very reliable company in consumer durable

sector. It was established in 1987 by late Mr. Nandlal Madhavlal dhoot. In those time it entered in the market with color and B/W Televisions and Washing Machines.

The above table represent theVideocon¶s life history, basically talking about how they are graduated from manufacturers of color and B/W TV and washing machines to acquiring Phillips color TV plant and Electrolux India.

It is an ISO 9002 certified for quality.

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