on maintaining the highest international standards of excellence through quality, technology and innovation. For over a decade now,Videocon has been bringing the latest and very best in Consumer Electronics and Home Appliances. Successfully adapting the best of international technology to suit Indian needs, and crafting it to improve the quality of life ± as million of satisfied customers will agree. This tells the success story ofVideocon. Sustainability is at the center of
Here the objective is to analyze current scenario of the market in consumer durable sector. And analyze that who is the main competitors ofVideocon and what is the current position ofVideocon in the market in view of the pricing and promotional strategies adapted byVideocon. In addition to it, determining the competitors strategy.
sector. It was established in 1987 by late Mr. Nandlal Madhavlal dhoot. In those time it entered in the market with color and B/W Televisions and Washing Machines.
The above table represent theVideocon¶s life history, basically talking about how they are graduated from manufacturers of color and B/W TV and washing machines to acquiring Phillips color TV plant and Electrolux India.
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