FOR IMMEDIATE RELEASEContact Information:Shawn KelleyPernod Ricard USAShawn.firstname.lastname@example.org 914.848.4816Liz BenyonNOVA Marketing Serviceslbenyon@optonline.net 203.254.8225
PERNOD RICARD® LAUNCHES PERNOD ABSINTHE® AND BRINGSBACK A PIECE OF THE COMPANY’S HISTORY
Purchase, N.Y., (date)
– Pernod Ricard USA, a leading producer, importer and marketer of prized spirits and wine brands in the United States, today announces the launch of PernodAbsinthe, a revival of Pernod Fils, the original and most authentic absinthe ever produced. Thelaunch comes just months after the Alcohol and Tobacco Bureau approved the sale of absinthe inthe U.S. following a 92 year ban of the higher proof spirit product.“Pernod Absinthe has a rich history beginning in the early 1800’s when Henris-Louis Pernod partnered with Major Dubied to distill Pernod Fils, the first commercially distilled absinthe,”notes Brian Eckert, Pernod Brand Manager for Pernod Ricard USA. “The original PernodAbsinthe consisted of 65-75% alcohol. Pernod Fils quickly gained a distinct reputation aroundthe world and became the favorite drink among the cultural elite including Picasso, Van Goghand Monet. At the close of the 19
century, during the industrialization period and at a timewhen modern marketing and advertising techniques were taking hold, Pernod’s success reachedits height and the Pernod name became synonymous with high-quality absinthe,” Eckert added.In 1915, the sale of absinthe was banned by the French government due to the controversysurrounding the sometimes dangerous effects elicited by lower quality absinthes. The PernodCompany closed its doors for five years only to reopen when a new wormwood- free Pernodrecipe was developed.