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Corporate Sales Automation Brought to you by Sales Engine Intl

Corporate Sales Automation Brought to you by Sales Engine Intl

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Published by kjprnews
Sales Engine International is a Sales 2.0 Prospect Engagement and Marketing Campaign Execution Company. Clients come to us for inbound and outbound marketing strategies, tools and services, result in more qualified leads, and offer complete marketing spend transparency.
Sales Engine International is a Sales 2.0 Prospect Engagement and Marketing Campaign Execution Company. Clients come to us for inbound and outbound marketing strategies, tools and services, result in more qualified leads, and offer complete marketing spend transparency.

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Categories:Types, Business/Law
Published by: kjprnews on Aug 30, 2010
Copyright:Attribution Non-commercial

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09/18/2013

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Corporate Sales Automation Brought to you by Sales Engine IntlSales Engine International is a Sales 2.0 Prospect Engagement and Marketing Campaign Execution Company. Clients come to us for inbound and outbound marketing strategies, tools and services, result in more qualified leads, and offer completemarketing spend transparency.New York, NY - August 30, 2010 -- Early in our marketing careers, we learned about the 4 P's of Marketing: Price, Product, Place and Promotion. Marketing Managers learned these were the four components in their control. Therefore, our marketing decisions should always be funneled through the 4 P's.In our Internet driven, Sales 2.0 world, many claim the 4 P's, as a marketing strategy, are dead. Is this true?Price, product, placement and promotion are now and will always be critical to your marketing mix. It is an excellent foundation for making marketing decisions.But the shift in buyer behavior, particularly in the B2B pace, requires us to reevaluate and reinvent our approaches.The hard truth is prospects are engaging with us without our knowledge. Using the Internet they are visiting our website, checking out the competition, referencing LinkedIn for connections and doing Google searches completely hidden from our view. Then, only after they have done their research, become educated, and developed their short list of solution providers, will they come out of the shadowsand identify themselves as a prospect. And hopefully, you will be one of the vendors on their short list.It is a different game today. Prospect engagement is now critical to sustainablesales and marketing success. In our Sales 2.0 World you need to know the 3 C'sof Prospect Engagement along with corporate sales automation(http://www.salesengineintl.com).What are the 3 C's of Prospect Engagement? Conspicuous, Compelling, and Consistent in Execution. Let's take a look at each.The first "C" is conspicuous. You must get noticed. Prior to the Internet we didthings like knocked on doors, dialed for dollars, attended trade shows and placed print ads to get noticed. Not anymore. The Sales Rep no longer creates awareness, trade show attendance has plummeted, and the print advertising model is a dinosaur.So you must be conspicuous to your prospects. The first place they are going isthe Internet. Will they find you? How?First, you must know your buying personas. Who are they? Where do they congregate on the Internet? How do they search? How do they use social media? Who are theinfluencers they follow?The answers to these and other questions will drive your strategy from keyword selection through campaign execution and corporate sales automation(http://www.salesengineintl.com/B2B-lead-generation-services).The second "C" is compelling. You have 3 - 5 seconds to capture a prospect's attention. If you fail to do so you will lose them - probably forever.Think about your own behavior. How much time do you spend on an email before youhit delete. How much patience do you have with a website if you don't quickly find what you are looking for? What tolerance do you have for product feature dumps or tutorials?

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