corporates, and government, factory owners. We are going to floatour integrating marketing plan in such a way that all our targetmarket is being covered. Like,we will also float our add in DDNATIONAL so the rural areas close to Bhopal can also be covered.Frequency of media-We will be showing these ads on television as well as we will be usingother forms of marketing and promotion as we have discussed in ourintegrated marketing plan.On television-5 ads daily on DD NATIONAL(Bhopal) to cover rural market.5 ads on news channels, local channelsThis campaign will continue till 20 days and than we will make plansfor later course of time .We will also use help of print media to market our products, we willuse Dainik Bhaskar as it is having more customer base and coveragethan any other paper in Bhopal and surrounding areas.We will also send our brochures to government.
Money: how much can we spend
our company is new in the market so it will require large advertisingbudget to build awareness and to gain consumer attraction.
o we will spend17.5 lakh s Rs on the promotion.