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Integrated Market Communication

Integrated Market Communication

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Published by salil12356
Launch of New Product In Market
Launch of New Product In Market

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Categories:Types, School Work
Published by: salil12356 on Aug 30, 2010
Copyright:Attribution Non-commercial

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08/15/2012

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(Session: 2009-2011)
 
Assignment OnINTEGRATED MARKET COMMUNICATION
(IMC)Submitted To: Submitted By:GRP -2PROF.MAHESH SONI PRATEEK THAKUR (06)SHUBHAM MOHABE (07)SATYAM SHARMA (08)SALIL SHRIVASTAV (09)KUNAL MATHANI (10)
 
Green pvt ltd
Which media?Our company is totally focusing on making products which are energyefficient, different and ecofreindly. We are having two products thatis LED AND GREEN PAINTS that is made of chemical derived fromplants. Our LED is also energy efficient and save more energy ascompare to any other light. Media which we are going to use are;Social media For paints we will use social media because it is totally a ecofreindlyproducts and it is a kind of social message to the society to save ourenvironment. By using this media we will able to defuse our productin the mind of customer and it will gel well as our message is veryclear.Commercial media and social media-For led we will use commercial media, we will positioned it as aenergy efficient product. By using this media we will able to target allhouseholds and corporates.We are also trying get into the contractwith the government for using our products in place of street lights sowe will use it social media.REACH -As our target market is Bhopal and areas close to Bhopal so by usingthe media mentioned above we will be able to cover most of ourtarget customers. Our target customers are basically households,
 
corporates, and government, factory owners. We are going to floatour integrating marketing plan in such a way that all our targetmarket is being covered. Like,we will also float our add in DDNATIONAL so the rural areas close to Bhopal can also be covered.Frequency of media-We will be showing these ads on television as well as we will be usingother forms of marketing and promotion as we have discussed in ourintegrated marketing plan.On television-5 ads daily on DD NATIONAL(Bhopal) to cover rural market.5 ads on news channels, local channelsThis campaign will continue till 20 days and than we will make plansfor later course of time .We will also use help of print media to market our products, we willuse Dainik Bhaskar as it is having more customer base and coveragethan any other paper in Bhopal and surrounding areas.We will also send our brochures to government.
Money: how much can we spend
AS
our company is new in the market so it will require large advertisingbudget to build awareness and to gain consumer attraction.
S
o we will spend17.5 lakh s Rs on the promotion.

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