 ARSHI KHAN

 SOHAIL KHAN

 BUSHRA ADDAWALA
 INTRODUCTION
 VISION
 THE 4P’S OF MARKETING
 THE COMPETITORS
 Dairy technology has been defined as that branch of dairy science,
which deals with the processing of milk and the manufacture of milk
products on an industrial scale..
 The Indian Dairy Industry has made rapid progress since
Independence. A large number of modern milk plants and product
factories have since been established.
 In India, the market milk technology may be considered to have
commenced in 1950, with the functioning of the Central Dairy of
Aarey Milk Colony, and milk product technology in 1956 with the
establishment of AMUL Dairy, Anand.
 The dairy sector has developed through co-operatives in many parts
of the State. During 1997-98, the State had 60 milk processing plants
with an aggregate processing capacity of 5.8 million litres per day.
 Kolhapur Zilla Sahakari Dudh Utpadak
Sangh Ltd introduced its popular brand
of Gokul Milk

 Established on: 16th march 1963

 Achieved  land marks in -Milk Procurement,

Extension, Animal Health, Breeding, Milk
Processing, Product making and Marketing.
 Development of infrastructure for
procurement of milk in rural areas and offer
the best remunerative prices

 To meet customer satisfaction consistently

by maintaining end product standard

 To meet the growing needs of milk and bi-

products for the masses
PRODUCT:
 Full cream milk
 Cow milk
 Toned milk
 Double toned milk
 Other products
PLACE:
 Originally situated in kolhapur

 Distributed in Mumbai, navi

mumbai, thane and raigad.

 Established in vashi (1988)

PRICE:
Sales- 4 lac 70 thousand litre.

Capacity: 7 lacs liter s /day capacity

dairy plant With 4 owned and 1 hired
chilling centers .
PROMOTION:
Outdoor campaigns

Events

Vehicle painting
 Consistency in supply of milk, Best quality
Milk, Easy availability and Natural taste of
Gokul Milk has helped us in achieving higher
market share.
 Our other products like Gokul Shrikhand,
Gokul Ghee, Gokul Paneer, Gokul Dahi, Gokul
Lassi, Gokul Table Butter, and Gokul Cooking
Butter are also easily available in market.
 Our average liquid milk sale in the year 2009-
2010 is 6.55 Lakhs liters per day.
THE
COMPETITORS
THE MAJOR COMPETITORS OF
GOKUL ARE:

 AMUL

 WARNA

 MAHANANDA
 Fluid Milk -46.0%
 Ghee - 27.5%
 Butter- 6.5%
 Curd - 7.0%
 Khoa (Partially Dehydrated Condensed Milk) 6.5%
 Milk Powders, including IMF 3.5%
 Paneer & Chhana (Cottage Cheese) 2.0%
 Others, including Cream, Ice Cream 1.0%
 
 India's Milk Product Mix
Fluid Milk 46.0%
Ghee 27.5%
Butter 6.5%
Curd 7.0%
Khoa (Partially Dehydrated Condensed 6.5%
Milk)
Milk Powders, including IMF 3.5%
Paneer & Chhana (Cottage Cheese) 2.0%
Others, including Cream, Ice Cream 1.0%
MILK SALES IN NAVI MUMBAI
2005-06
ANNUAL MILK PROCUREMENT &
SALES

2005-06 2006-07 2006-07