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MelTaylorMedia.com
8/31/2010
Sustainable Journalism Platforms & Systems
Hard News
Watch Dog
Advertiser & Revenue Friendly
PLATFORM
Soft Content & Services
Sustainable Journalism Platforms & Systems
8/31/2010
MelTaylorMedia.com
Ecommerce
Soft News/Features
Advertorial
Offline Revenue
Digital Marketing Services
Web 101 Workshops
Limited, Direct Advertiser Support
Ad & Content Networks
Syndication
Journalism Support System
Soft Content
Subsidizes Hard Content
(Just like in Newspapers)
Local Ad Network
Stringer Services
Content / Editorial

•Independent, Professional Journalists
•Photographers & Videographers
•Indie-news Orgs
•Pro-am Bloggers
•Curators of Pubic Domain Data
•Community & Citizen Participation

TV, Radio, Newspaper
As newsrooms are downsized, the need
to outsource news gathering, increases
Back Office Administration
Syndication & Licensing
Legal & Agent Representation
Regional Advertisers
•Representing independent content creators (ex: ‘Regional AP’)
•Serving needs of content creators (ex: blogs, news photographers)
and those that have interest in acquiring rights to that content
creation (ex: traditional news orgs)
•Goal: Excellent news gathering/content gets fair and appropriate
compensation. Tapping the explosion of hyper-local content.
•Representing content creators, to local & regional advertisers
•Helping regional advertisers reach premium set of local readers
•Allows online publishers to focus on content, not sales.
Sales & Marketing Services
MelTaylorMedia.com
8/31/2010
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