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Star Image

Star Image

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Published by Julie Thrasher
Notes on how star image/brands work in the music industry
Notes on how star image/brands work in the music industry

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Published by: Julie Thrasher on Jun 27, 2008
Copyright:Attribution Non-commercial

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10/28/2011

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STAR IMAGEAndrew Goodwin – ‘Dancing in the distraction factory’1.The creation of character for stars provides a point of identification for the audience/spectator which is especiallyimportant when lyrics often lack depth.2.The construction of stars is central to the economics of themusic industry – only
stars
guarantee sales and long careers3.Star loyalty is a key ingredient – fans to star4.The audience knows its own tastes but the music industry haslong been able to work around this – The construction of starsis one of the ways they do this.5.The record industry is very dependent on stars – many recordcompanies rely on a few big stars (or even just one) to providestabilityRichard Dyer – “Stars” (originally writing about cinematic stars)1.Stars are a phenomenon of consumption2.There are a ranger of audience -> star relationshipsa.EMOTIONAL AFFINITYi.Most common, where ‘audience feels a looseattachment’b.SELF IDENTIFICATIONi.When the audience member places themselves inthe same situation and persona of the starc.IMITATIONi.This is apparently most common among the youngand takes it beyond the ordinary. The audience ->star relationship acts as a sort of modeld.PROJECTIONi.This is when imitation ends up when it becomesextreme – it doesn’t happen often and it is whenthe fan’s behaviour becomes more than simplemimicking of clothing, hairstyle etc.Richard Griffith quote for thought...
‘No machinery ever of itself and by itself made a star.That takes place in the depths of the collectiveunconscious’
Stardom is food for dreams and has escapist qualitiesIt’s about conspicuous consumption – the way the wealthy show off the fact that they are wealthy.
 
Stars are ambiguous – both ordinary and special – especially inhistory – their behaviours were modelled and lifestyles desired.Stars could stand for whole segments of society. However, stars alsotap into the ordinary and more recently perhaps, the notion of thedream life of a star has died.Nietzsche ‘announced’ that ‘God was dead’ and it has almostbecome like society doesn’t have anything to believe in any more –those extravagant lifestyles of the rich and famous have fallenbefore our eyes – they have been ‘deconstructed in their ownlifetime’ (Mrs T quote). They do sell a lifestyle we think is ordinary – all selling relies on thisto some extent.Conspicuous consumption may not be as acceptable as it oncewas….how do stars deal with this? Have they all adapted or aresome ‘genres’ or stars still very conspicuously consuming? The music industry/rock business has been seen as a destroyer aswell as a kind of ‘dream factory’Has the industry become more or less rebellious? Destructive?
Stars can be political. Stars can serve legitimate interests.
Love is a predominant theme, with heterosexuality still the norm.Are stars typed – are there ‘good guys’, ‘bad guys’, ‘rebels’ albeitwith different labels – can we categorise them by ‘image’ ratherthan by genre or label? (And some have multiple images – e.g.Madonna, Kylie)STAR IMAGE
PROMOTIONPUBLICITYBODY OF WORCRIT/COMMENTSWho is the author of a star?
1.
INDIVIDUAL – do
they 
decide?2.MULTIPLE – many authors can be seen in one piece of work -plurality3.COLLECTIVE – the author is the sum of a team’s work 4.CORPORATE – the author is actually thecompany/business/institutional structure(s)What do you think?And from the AUDIENCE point of view…How do
we
view a star?

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