ABSTRACTResearch on the efficacy of coaching has been slow to emerge since the inception of itsuse in the late 1930s. Existing theoretical and empirical evidence is scarce, yet thesuccessful use of many proprietary methods and models of coaching have been reported.The purpose of this literature review was to summarize current methods and models of personal and professional coaching to identify a common theoretical foundation uponwhich empirical studies can be conducted. The findings of the literature review revealedthat humanistic theory can provide the theoretical framework for coaching. All methodsand models of coaching emphasized unconditional respect for each individual's capacityto make their own choices and achieve fulfillment through self-actualization. Thecoaching process was found to be holistic, client-centered and focused on human valueand potential. Due to the lack of theoretical and empirical evidence supporting theefficacy of coaching, a randomized study is proposed that is designed to assess theefficacy of coaching based on humanistic theory. The with-in subject study suggestsusing a quantitative Likert summated scale to assess client attitudes before and after coaching. It is designed to eliminate possible confounding variables that may have been present in previous research. The purpose of the proposed research study is to test thehypothesis that coaching increases client satisfaction as measured by quality of lifeindices in an effort to determine if this new helping intervention is impacting our societyin a useful and positive way. Demonstrating the efficacy of coaching is not only sociallysignificant for the protection of the consumer, but ethically imperative to substantiateclaims being made by those who coach.