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MKTG 350 Marketing Management Section 15
MKTG 350 Marketing Management Section 15

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Published by: Bill - Dr. William J. Ward on Aug 31, 2010
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SYLLABUSMARKETING MANAGEMENT (MKT 350) 15FALL 2010 SEMESTERTues. & Thur. 2:30 - 3:45 PM ROOM 305EInstructor:
Dr. William Ward a.k.a. DR4WARD
Office:
334 C
Office hours:
Thurs., 1:00 – 2 PM (& by appt)
Phone: 616 915 8138
E-mail: wardwi@gvsu.edu
Text:
Basic Marketing, A Marketing Strategy Planning Approach, 17
th
Edition.William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
Prerequisites:
This course is designated SWS. Completion of ENG 150 and/orENG 170 with a grade of C or better (C- does not count) is required.
Class Objective:
The purpose of this class is to provide students with a briefoverview of the principles of marketing. We will relate these principles toproducts, brands, and concepts, both historically through case studies, andcurrently through events that are happening in today’s marketplace. In addition,we will have discussions about current ethical issues marketers face today.Class assignments will be designed to help you improve on critical business skillssuch as developing concepts, presenting ideas effectively, and writingmeaningful position papers and reports. Upon completion of this course,students should, among other things:Understand the components of marketingDevelop a global vision of marketingUnderstand the differences between micro and macro marketing, and theimportance of eachBe able to effectively analyze marketing opportunitiesDetermine Product, Price, Promotion & Place strategiesUnderstand the value of market researchRecognize the consumer decision making processDistinguish the means of segmenting marketsRealize the importance of ethics & social responsibility in marketingDistinguish between various careers in marketing
SWS Designation:
Because this course is SWS designated, it must adhere tocertain guidelines. Students will turn in a total of at least 3000 words of writing.This writing will consist of case studies, position papers, and a research paper. Asignificant amount of class time will be devoted to writing instruction. At least30% of your final grade will be based on writing technique, using an acceptedbusiness format, and the proper use of grammar, sentence structure,
 
punctuation, and spelling.
Grade Determination:
Your final grade will be based upon the following:Tests (2), (60 pts. each) 120Final Exam / Project 120Case Study Assignment (1) (50 pts.) 50Marketing Ethics Paper (1) (50 pts.) 50Advertising Assignment (2) (20 pts. each) 40Advertising Assignment writing grade 40Writing (2 at 50 pts each) 100Marketing Plan 60Marketing Plan writing grade 60Commercial 15Commercial explanation 15Class Participation 30Total points 700
Grading Scale:
93 100% A90 92.9 A-87 89.9 B+83 86.9 B80 82.9 B-77 79.9 C+73 76.9 C70 72.9 C-63 69.9 D+60 62.9 DBelow 60 F
Skills:
Students will apply the tools we use in this course in five interrelated kindsof activity: research, reflection, collaboration, presentation, and networking. In thecourse students will use one or more interactive presentation media. Groupproject teams will use social bookmarking / RSS feeds to conduct research, blogto discuss how to organize the project on the basis of this research and reflect onthe personal, social, business significance of the project, and web 2.0 tools tocollaboratively create and share a presentation, and interactive media toaugment their presentation
Assignment Information:
 
A case study will be your first written assignment. It will be due at the start ofclass on the designated due date. Case studies will not be accepted after theyhave been discussed in class regardless of whether you were present for thediscussion or not. The case study will consist of the following four segments,which must be labeled:A situational analysis – 10 pointsA statement of the problem or conflict which must be resolved – 10 pointsA solution or recommendation – 20 pointsA rationale for the solution or recommendation – 10 pointsUp to an additional 50 points will be awarded for writing. This grade will bebased on grammar, punctuation, spelling, and the use of the correctformat.An ethics essay will also be assigned. Students will be given four ethicsquestions or problems to evaluate. You are to choose one of them to analyzeand discuss whether the described behavior is ethical or not. Your analysis mustbe complete and convincing, and use marketing terms whenever possible.For the Advertising Assignment, students will be asked to find examples of twotypes of ads. You will then be asked to submit an example of each, along withan explanation of why it fits that category.A Marketing Plan will also be required. This will be a group project. Students willbe divided into groups of two and given a marketing plan assignment. Thecompany selected for the MP must be approved before you begin.Each student must also select a commercial to show the class. The commercialshould convey a specific point that the student wants to make. Students will beawarded up to 15 points for the commercial selected and another 15 points forthe explanation.Class participation will constitute 30 points toward your final grade for the course.Being present in class and contributing to class discussions will result in a highergrade. Failure to participate in class activities and repeatedly arriving late orbeing absent will lower your participation grade.
General Information:
Students are expected to take tests and the final exam on the scheduled dates.Make-up tests will only be offered in extreme cases, and with prior approval.All outside work must be type written. Hand written work will not be accepted orgraded.

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