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MBA – I SEM
MB0026
MANAGERIAL ECONOMICS
SET -2
ASSIGNMENT
7. What is pricing policy? What are the internal and external
factors of the policy?
Pricing Policies refer to the policy of setting the price of the product or
product & services by the management after taking into account of
various internal and external factors, forces and its own business
objectives. The decision of pricing is very important in any business. Price
once fixed is never permanent. It needs to be reviewed and revised
according to the market conditions.
Internal factors which can affect the pricing decisions of the company
include suppliers, employee’s efficiency, profit margin, production cost
and other expenses, brand image and expectations of the company.
Suppliers provide the raw materials to the company and good relations
with suppliers can make the company to buy quality products at
reasonable prices. Employees' efficiency can also reduce the costs of the
company and company can charge lower prices. Product cost also
determines the prices of the products because all of the companies have
to cover up the product costs. Moreover, image of the company also plays
an important role in the price decisions of the company because a global
brand will usually charge premium prices. On the other hand, the external
factors include government policies, competitors' prices, costs of raw
materials, consumer’s expectations and demand and supply of the
product. Government sets the price floors to save the interest of the
borrowers and the sellers, therefore, government policies should be also
take into consideration. Expectations of the consumers or consumer
reservation prices are also considered in the price decisions. Costs of raw
materials in the market also determine the pricing strategies. Moreover,
the prices offered by the competitors can also impact the pricing decisions
of the company.
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Managerial Economics (MB0026) Assignment: Set -2
1. To maximize profits:
Every firm tries to maximize their profits. So they should have a price
policy, which fetches them maximum revenue. Every firm should have a
price policy keeping the long run prospects in mind.
2. Price Stability:
Always fluctuating price is not for the goodwill of the company. A stable
price always wins the confidence of customers.
3. Ability to pay:
The price should be fixed according to the ability of consumer to pay; high
price for rich customers and low for poor customers. This can be applied in
case of services given by doctors, lawyers etc.
It happens when the monopoly seller will charge separate price in such a
way that the buyer is divided into different groups according to the price
elasticity of demand for his product.
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Managerial Economics (MB0026) Assignment: Set -2
When the seller will be divided into sub-market and charge different price
depending on the output sold in the market and the demand condition of
that sub-market. The seller practicing price discrimination between the
domestic market and international market, the seller will charge higher
price in the domestic market, where he enjoys monopoly and charge low
price in the international market, where he has to face more competition.
10. What do you mean by the fiscal policy? What are the
instruments of fiscal policy? Briefly comment on India’s fiscal
policy.
i) Automatic Stabilizer:
The tax structure and expenditure are programmed in such a way that
there is increase in expenditure and decrease in tax in recession and
decrease in expenditure and increase in tax revenue in the period of
inflation. It refers to built-in response to the economic condition without
any deliberate action on the part of government. It is called built- in-
stabilizer to correct and thus restore economic stability. It works in the
following manner,
Tax revenue:
Tax revenue increases when the income increases; as those who were not
paying tax go into the higher income tax bracket. When there is
depression, the income decreases and many people fall in the no-income-
tax bracket and the tax revenue decreases.
Under this, to stabilize the economy, deliberate attempts are made by the
government in taxation and expenditure. It entails definite and conscious
actions.
1. TAXATION:
a. Progressive tax
b. Regressive tax
c. Proportional tax
a. Progressive tax:
Progressive tax says that higher the level of income, greater the volume of
tax burden you have to bear. This means as income increases, the tax
contribution should also increase. Low income group people pay low tax,
whereas the high income group people pay higher tax.
b. Regressive tax:
c. Proportional tax:
When the tax imposed is irrespective of the income you earn, every
income group, high or low pay the same amount of tax.
Indirect tax differs from direct tax. Tax which is imposed on every unit of
product is known as lump sum tax.
E.g. excise tax and sales tax. Taxes depending on the value of particular
product are called ‘ad valorem tax’ e.g. tax on airline tickets. A good tax
structure has to control and bring stability in economic system. There are
few requirement of a good tax structure. They are:
Water pollution:
Air pollution:
Air pollution can be contributed to the three man made sources, industrial
production, vehicles and the energy. Human suffering increases due to the
air pollution. Respiratory disorders and cancers are due to inhalation of
polluted air. The vehicle increases the sulphur dioxide concentration in the
air creating breathing problems for the children and affects their
neurological developments.
Deforestation:
b) Stagflation
For example, after the economy has just been in recession, the
unemployment level will be fairly high. This will mean that there is a labor
surplus.
b) Stagflation
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Managerial Economics (MB0026) Assignment: Set -2
Stagflation can only occur when fiscal or monetary policy sustains high
prices, and inflation, despite slow growth. Stabilization policies to control
stagflation.
3. Protect people against the effects of inflation. All wages, including the
minimum wage, could be increased automatically when the Consumer
Price Index increases. Government bonds could pay a fixed real interest
rate by adjusting the actual interest rate for inflation.
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