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Digital engagement in the Public Sector

Digital engagement in the Public Sector

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Published by Econsultancy

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Published by: Econsultancy on Sep 01, 2010
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05/12/2014

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Market Data / Supplier Selection /Event Presentations / User ExperienceBenchmarking /Best Practice/Template Files / Trends & Innovation
 
Digital engagement inthe public sector
How digital channels are changinggovernment communication
EXECUTIVE SUMMARY:Sample only, please download the full report from:
 
 
Digitalengagement inthe publicsector
Econsultancy London
4th Floor, 91-93 Farringdon RdLondon EC1M 3LNUnited KingdomTelephone:+44 (0) 20 7269 1450http://econsultancy.comhelp@econsultancy.com
Econsultancy New York 
41 East 11th St., 11th FloorNew York, NY 10003United StatesTelephone:+1 212 699 3626 All rights reserved. No part of this publication may bereproduced or transmitted in any form or by any means,electronic or mechanical, including photocopy, recordingor any information storage and retrieval system, withoutprior permission in writing from the publisher.Copyright © Econsultancy.com Ltd 2010
Published May 2010
 
 
Digital engagement in the public sector
How digital channels are changing government communication
 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storageand retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 
Contents
1.
 
 About Econsultancy ......................................................... 1
 
1.1.
 
 About the author .......................................................................... 1
 
2.
 
Executive summary .......................................................... 2
 
2.1.
 
This report ................................................................................... 2
 
2.2.
 
Current status of digital engagement in government ................ 2
 
2.3.
 
Econsultancy recommendations ................................................. 3
 
2.4.
 
Big questions ............................................................................... 3
 
2.5.
 
 After reading this report ............................................................. 3
 
3.
 
Introduction ..................................................................... 4
 
3.1.
 
 Who should read it? .................................................................... 4
 
3.2.
 
 Why is this report important? ..................................................... 4
 
3.3.
 
Definitions ................................................................................... 5
 
3.4.
 
Read across from other sectors ................................................... 5
 
3.4.1.
 
Broadcast communication is marketing.................................. 5
 
3.4.2.
 
Engagement is engagement ..................................................... 5
 
3.4.3.
 
Policy making is most like crowdsourcing .............................. 6
 
3.4.4.
 
Service delivery is service delivery .......................................... 6
 
4.
 
 What does digital engagement mean to government? .... 7
 
4.1.
 
Digital is: Information................................................................. 8
 
4.2.
 
Digital is: Marketing.................................................................... 9
 
4.3.
 
Digital is: Engagement ................................................................ 9
 
4.3.1.
 
Digital must not be a distancing mechanism ........................ 10
 
4.4.
 
Digital is: Providing services ..................................................... 10
 
4.5.
 
Digital is: Cost reduction............................................................ 11
 
4.6.
 
Important to consider the digitally unengaged ......................... 11
 
5.
 
How are you structured to deliver digitalengagement? .................................................................. 12
 
5.1.
 
Departmental leadership defines digital engagement .............. 12
 
5.1.1.
 
Is “success the lack of failure”?
.............................................. 13
 
5.2.
 
Departments which understand their stakeholders best aremost advanced in digital engagement ....................................... 13
 
5.3.
 
Departments may not need a separate digital engagementstrategy ....................................................................................... 14
 
5.3.1.
 
Leadership can let go a little .................................................. 14
 

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