Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
18Activity
0 of .
Results for:
No results containing your search query
P. 1
Sony Corporation Market Management

Sony Corporation Market Management

Ratings:

5.0

(1)
|Views: 768 |Likes:
Published by vampire79

More info:

Categories:Types, School Work
Published by: vampire79 on Sep 01, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

11/07/2012

pdf

text

original

 
 
MARKETTING MANAGEMENT
Conducted By:YOUSUF MOHAMMED 2091-1336MUSTAFA REYAD 2074-0927
SONY CORPORATION
 
 2
CONTENTS:
Executive summary ...
03
Introduction ..
04
Sony Corporation The beginning .....
05
Mission and Vision ....
08
Sony Products ......
09
Sample list of products ...
18
Sony Promotion ......
21
Sony Marketing mix .....
22
Sony Place (distribution) ......
24
Sony Price .....
27
Sony Procurement .
28
Manufacturing base ..
29
Affiliated companies ..
31
Sony- FIFA partnership ..
33
Facts and figures 
34
Sony Current marketing 
36
Conclusion ..
38
Bibliography .
39
 
 3
Executive
S
ummary
 
In brief, this assignment is concerned about marketing management. It covers in detailsabout the concepts and principles of marketing, including the marketing mix. With theaid of Sony organization we will try through the course of this document to explore themarketing mix, its application and its effectiveness. The main reasons for selecting SonyCorporation as a case study were following:
 Sony being a multinational company has a universal presence
 Diverse range of products
 MNC with a financial strength to explore and implement all aspects of theMarketing Mix including high end spending on Promotions.In this assignment the following points are going to be discussed:
 Overview of Sony and its product line in the UAE
 Target Market and Segmentation
 Sample List of Marketing Mix being used by the organization.
 Find out if the marketing mix used by organization is satisfactory.
 Our suggestion to the organization concerning the marketing mix.

Activity (18)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Saksham Mittal liked this
Saksham Mittal liked this
Rumil Johri liked this
Rumil Johri liked this
shikhaag liked this
g0nchan liked this
smmurad liked this
lovepianoforever liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->