incredibly powerful and flexible applica-tion that can be adapted to other typesof research. This article will describehow to use Morae
with three suchpossibilities: traditional face-to-facefocus groups, mobile application usa-bility testing and Automatic TellerMachine (ATM) usability testing.
to Improve Your Focus Group Research
A common focus group technique is toproject images or video onto a screen,and then explore the groups’ reactionsto them. Often, researchers simply usethe cameras provided by the researchfacility to capture single-frame video of both the stimulus and the participants’reactions. While this can capture thegroup discussion reasonably well, it typ-ically does not provide a clear imageof the stimulus, creating problemsduring analysis, reporting and clientviewing (Figure 1).Another common approach is touse two facility cameras. However,this approach can be costly because itrequires a camera operator. Also, thetwo cameras create two separate videorecordings that can lead to challengingreconciliation problems during analysisand reporting.Using Morae
solves these problemsby inexpensively capturing good qualityimages of both the stimulus and thegroup in one video feed (Figure 1).To capture the group discussion, sim-ply place an external USB microphoneon the table, and position the first web-cam on the group. To capture the screenimage, use Morae
Recorder’s built-in screen capture feature to easilyrecord your screen without a secondexternal camera.These two video recordings can thenbe broadcast as a real-time PIP to clientsin the backroom or around the globe.The following sample images illustratethe differences in approaches.
to Test Mobile Devices
Mobile devices experienced a renais-sance in 2010. We witnessed the emer-gence of the iPad, new ebook readers,Windows 7 mobile and dozens of newAndroid devices. These new devices,and the applications that run on them,require usability testing. It can be chal-lenging, however, to capture bothparticipants’ comments and the hard-ware/software interaction whenvideo recording usability tests onmobile devices.To capture the participants’ com-ments, simply focus a webcam on the
QUALITATIVE RESEARCH CONSULTANTS ASSOCIATION
records two video feeds with Picture in a Picture (PIP) video.
transmits the video feed to observers withinthe same firewall or via a remote meeting applicationsuch as GoToMeeting.
is a video editor for reviewing notes and clipping highlight video.
Although it was designed specifically for website-usability testing,Morae™ is an incredibly powerful and flexible application that can beadapted to other types of research.
Figure 1Morae’s™ ability to combine two distinctvideo recordings into a synchronized picturewithin a picture (PIP) allows the viewer toclearly see both the stimulus and the focusgroup participants. Note that the stimulusis displayed as the main window forstronger presentations and analysis.Typical research-facility video is often outof focus due to the camera positioningbehind glass. Participants dominate thevideo frame, and the projected stimulus istoo small and out of focus for viewing.
Typical Research-Facility VideoMorae