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I Live in the Future and Here's How It Works by Nick Bilton - Excerpt

I Live in the Future and Here's How It Works by Nick Bilton - Excerpt

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3.32

(11)
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Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

• With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
• By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
• Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
• Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
• Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
• Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

To read more about I Live in the Future and Here's How It Works or Nick Bilton please visit Crown Publishing Group at www.crownpublishing.com.
Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

• With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
• By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
• Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
• Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
• Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
• Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

To read more about I Live in the Future and Here's How It Works or Nick Bilton please visit Crown Publishing Group at www.crownpublishing.com.

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Categories:Business/Law
Publish date: Sep 14, 2010
Added to Scribd: Sep 01, 2010
Copyright:Traditional Copyright: All rights reserved

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08/21/2013

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ilive in the future
 
here’s how it works
why your world, work, and brain are beingcreatively disrupted
Nick Bilton
 
Copyright © 2010 by Nick BiltonAll rights reserved.Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York.www.crownpublishing.comCROWN BUSINESS is a trademark and CROWN and the Rising Suncolophon are registered trademarks of Random House, Inc.Library of Congress Cataloging-in-Publication DataBilton, Nick.I live in the future and here’s how it works / Nick Bilton.—1st ed.p. cm.Includes index.1. Technological forecasting. 2. Technology—Social aspects. 3. Computersand civilization. 4. Ubiquitous computing. I. Title.T174.B53 2010303.48'34—dc22 2010026870ISBN 978-0-307-59111-1Printed in the United States of America
 Design by Lauren Dong 
1 3 5 7 9 10 8 6 4 2First Edition

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cecilturtle reviewed this
Rated 4/5
Bilton makes no apology for his stance: this is a book in defense of the Internet and new media. There is, therefore, no expectation that he will present a balanced view, although I found that he does a pretty good job of presenting opposing views, if just to demystify them.Bilton's position is a solid one: as humans, we fear massive change, and the Internet, being still in its infancy, is reshaping the world in ways that we find difficult to conceive. Just as the printing press wrecked havoc and television was vilified, new technologies are under constant attack, or dismissed as useless, frivolous or obstructive. I agree: new media is here to stay and generally for the better. It also doesn't mean that they can't coexist with older forms of communication.Bilton is inconclusive on some points, however: while he discusses at length multitasking, he isn't convincing that the long-term use of multitasking doesn't have negative effects, nor does he really talk about the real value of its effectiveness. He also doesn't discuss at all my real pet peeve: critical thinking. The user, constantly at the center of attention, reacts to content on a purely emotional basis and analytical skills are constantly being eroded as a consequence. Do we really want a generation of gullible kids unable to question the information they consume? Admittedly, I didn't use the full "experience" of this book - because I don't have an iPad or iPhone, I wasn't able to use the gizmo embedded in the book, much to my regret. The idea is excellent and perhaps my qualms are addressed in the comments and discussions on line.Overall, I found this a quick, stimulating read, one that has given me new ideas. It is enjoyable to tap into unbridled optimism sometimes!
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