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Table Of Contents

What is Social Media and Why Does My Business Need It?
Why Social Media for B2B?
Choosing Your Social Media Identty
Social Sharing
Advertsing in Social Media
Laying the Foundaton
CHECKLIST – Is Your Company Ready for Social Media?
ACTION ITEMS – Developing a B2B Social Media Plan and Social Media Policy
Social Media Policy
B2B Social Media Tactcs and Metrics
Social Media Tactcs for Every B2B Marketer
Blogs
Commentng
Microblogging
Social Networks
Facebook
LinkedIn
Online Video
Presentaton and Document Sharing -
Presentaton and Document Sharing
Widgets
Bookmarking
Photo Sharing
Podcastng
Social CRM
CHECKLIST – Pitalls to Avoid in Social Media Marketng
The ROI of Social Media
The Challenges of Measuring Social Media
Focusing on the Business ROI
Conclusion
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Published by Peter Chance

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Published by: Peter Chance on Sep 01, 2010
Copyright:Attribution Non-commercial

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10/30/2011

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