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Table Of Contents

LIST OF FIGURES
SYNOPSIS
1. INTRODUCTION
1.1. INDIAN AUTOMOBILE INDUSTRY
Figure 1 Domestic Passenger Vehicles Trend
of Passenger Vehicle Market:
Table 1 Passenger Vehicle Market
1.2. ABOUT TATA MOTORS
Table 2 Tata Motors Story Line
1.3. PRODUCT STUDY
2. MAIN TEXT
2.1 PROJECT OBJECTIVE
2.2 METHODOLOGY
2.3 SCOPE OF THE PROJECT
2.4 LIMITATION OF STUDY
2.5 JOURNAL REVIEWS
Table 3 Regression coefficients effect in sub market
Figure 2 Constructs and their Relationships
Figure 3 Constructs and the Sub-constructs in the consumer search process
Table 4 Sub Constructs’ terminology
2.6 PERIODICAL REVIEWS
2.7 GAPS IN THE LITERATURE
Table 5 Literature Gap Table
2.8 REVIEW ABOUT TATA NANO
Table 6 Nano with its competitors
3. QUESTIONNAIRE DESIGNING AND PILOT STUDY
3.1 QUESTIONNAIRE DEVELOPMENT
Table 7 Design of questionnaire
3.2 PILOT STUDY FINDINGS
Table 8 KMO Test - Pilot Survey Analysis
Table 9 Total Variance Explained Pilot survey analysis
Table 10 Rotated Component Matrix - Pilot survey analysis
Table 11 Factor analysis statements - Pilot survey analysis
3.3 SAMPLING FRAME
4. ANALYSIS AND INTERPRETATION
4.1 PRELIMINARY DATA ANALYSIS
Figure 6 Age of the respondents
Figure 4 Age of the respondents
Figure 13 Safety Aspects – Nano
Figure 14 Speed Gear system – Nano
Figure 15 Mileage - Nano
Figure 16 Fuel capacity - Nano
Figure 18 Delivery - Nano
4.2 CROSS TABULATION ANALYSIS
Table 12 chi square test Tata Nano Preference Vs Age
Table 13 chi square test Tata Nano Preference Vs Income
Table 14 Table 13 chi square test Tata Nano Preference Vs Suggesting Tata Nano
4.3 FACTOR ANALYSIS
Table 15 KMO Test - Factor analysis
Figure 20 Scree Plot - Factor Analysis
Table 16 Total variance Explained - Factor Analysis
Table 17 Rotated Component Matrix - Factor Analysis
Table 18 Factors Analysis Table
4.4 CORRESPONDENCE ANALYSIS
Figure 21 Correspondence Analysis Output
4.5 MULTI DIMENSIONAL SCALING:
Figure 22 Factors preferred by age groups less than 25
Figure 23 Factors mostly preferred by age group 26-35
Figure 24 Factors mostly preferred by age group 36-50
Figure 25 Factors mostly preferred age group above 50
4.6 FINDINGS AND RECOMMENDATIONS
5. CONCLUSION, REFERENCES AND ANNEXURE
CONCLUSION
REFERENCES
ANNEXURE –I Tata Nano Gallery
ANNEXURE –II Tata Nano Promotions
ANNEXURE –II Nano Specs26
ANNEXURE –III RESPONDENTS’ QUESTIONNAIRE
ANNEXURE –IV CORRESPONDENCE ANALYSIS INPUT FILE
ANNEXURE –V: OUTPUT OF MULTI DIMENSIONAL SCALING (MDS)
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Draft Report Mrp_08bshyd0324

Draft Report Mrp_08bshyd0324

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Published by: CRESCENT MAN on Sep 01, 2010
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01/08/2013

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