Professional Documents
Culture Documents
m/analytics] Google Analytics is free and will givve
you a comprehensive understtanding of w what’s working on your b blog.
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Socia
al Media – T
Top Tools for Social Med
dia Manage ment
RSS
R
Googlle Reader [ggoogle.com/rreader] An eessential (an nd free) web‐based tool
for co
onsuming RSS content fro om blogs, neews sites and from Googgle News
Alertss
Googlle Alerts [go oogle.com/allerts] Googlee Alerts will send you up pdates (via
email or RSS) any time a new piece of weeb content m matches the keywords
that yyou’ve setup in the syste em.
FeedB Burner [www w.feedburne er.com] The de facto standard for RSSS feed
management, offe ering a huge e set of featuures, including detailed analytics,
chicklets, feed optimization and ad inserttion
Pheed do [www.pheedo.com] TThe RSS advertising and feed managgement
pioneer.
Feedlyy [Firefox plugin] Feedlyy is a great F irefox plugin n that turns your Googlee
Reade er RSS subscriptions into o a personaliized ‘magaziine‐like’ hom me page.
Bloglines [blogline es.com] One e of the first and still onee of the bestt free RSS
readers. Web‐bassed.
Dlvr.itt [http://dlvr.it/] Dlvr.it automaticallly feeds you ur content to
o the social
web, iincluding Tw witter and Faacebook.
Feedb blitz [http://www.feedblitz.com/] One of the mo ost popular RSS to e‐maail
conve erters. Suppo orted by Fee edBurner. Al so has a Fireefox plugin.
WIKIS
W
PBwikki [http://pb bworks.com//] allows youu to create yyour personaal (hosted)
wiki in
n less than 3
30 seconds w with this easyy online servvice. Special solutions foor
educaational, businness and perrsonal use.
Googlle Sites [sites.google.com m] Google’s free website/wiki tool ffor projects,
teamss and other ccollaborative e and inform mation sharinng efforts.
Media aWiki [www w.mediawiki.org] – Free ssoftware wiki package o originally
writte
en for Wikipe edia. It’s avaailable for evveryone to u
use.
SO
OCIAL MEDIIA LISTENING G
Board dreader [http p://www.bo oardreader.ccom/] Search hes through forums and d
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messaage boards ffor your keyw words.
Sociallmention.co om [www.socialmention .com] A real‐time search engine thaat
pulls in data from a range of ssocial mediaa sources
Radian 6 [http://w www.radian6.com/cms//findex.php] Radian6 – o one of the
most popular fee‐‐based moniitoring toolss ‐ pulls inforrmation from m the social
Web, and analyze es and provid des consumeer sentiment ratings forr your brand.
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Socia
al Media – T dia Manage ment
Top Tools for Social Med
Trackur [http://w www.trackur..com] Trackuur is a social media mon nitoring tool
ets you trackk trends, settup alerts, m
that le monitor keyw words, and trrack
influence
MonittorThis [http p://monitortthis.77elemeents.com/] SSearch for neew entries in n
26 different searcch engines
Nutsh hellMail – [http://nutshe ellmail.com//] NutshellMMail brings a summary off
your ssocial netwo ork updates tto your inboox in a singlee email on yoour schedulee.
Techn norati [http:///technoratii.com/] The original blogg search enggine. Use
Technnorati to findd people blogging about your keywo ords and top pics.
Techrigy [http://w www.techriggy.com] Techhrigy's SM2 is a social‐m media
monittoring and an nalysis soluttion for PR a nd marketinng folks.
SO
OCIAL NETWWORKS
Linked din [www.lin nkedin.com]] – LinkedIn is the premiier network for
conne ecting with oover 50m business profeessionals.
Faceb book [www.ffacebook.com] For mostt Marketing Professionaals, Facebookk
Pagess are the besst place to sttart. Pages a llow them to o collect “fans” the wayy
celebrrities, sportss teams, mussicians and ppoliticians doo.
MySp pace [www.m myspace.com m] Formerly the king of ssocial netwo orks,
MySpace is now aa haven for b bands and enntertainmen nt with a decclining
memb bership base e.
Ning [[www.ning.ccom] Ning is a ‘white labbel’ social neetwork that yyou can
designn to suit youur needs and d includes forums, blogs,, photo galleeries and
everytthing you’d expect if you u built your own social n network.
BuddyyPress [http://buddypre ess.org/] Budddypress is aa Wordpresss plugin thatt
allowss anyone to create a soccial network from a Worrdpress blog. It’s a great
altern
native to Ning and offerss a ton of feaatures and fllexibility.
Seesm mic [http://seesmic.com/] Seesmic aallows you to o build your communityy
in onee central place. It integraates both Twwitter and Faacebook. Seeesmic makess
it easyy to reply to your friends and share text, links, pphotos and vvideos all in
one sccreen.
Niche e Social Netw works
[http://en.wikiped dia.org/wiki/List_of_soccial_networkking_websitees] There are
Page3 | Last Updated: 10/18/2010
over 1175 social ne etworks to jooin, not incluuding the hu
undreds of n networks thaat
are prrivate as parrt of corporations, assoc iations and ccommunitiees of practicee.
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Socia Top Tools for Social Med
al Media – T dia Manage ment
T
TWITTER CLIIENTS & MA ANAGEMENTT TOOLS (MIICROBLOGGING)
Hootssuite [www.hootsuite.co om] Hootsui te enables u users to mannage multiple
Twitte er accounts, as well as being a dashbboard for many social m media outletss.
It contains the usu ual suspectss; Facebook, MySpace, LLinkedIn and Foursquaree
but also allows ro oom for lesseer used netw works or hub bs such as Ping.fm and
WordPress.
Co‐Tw weet [http:///cotweet.com/] Consideered an ‘enteerprise’ Twittter client,
Co‐Twweet is used by some of the largest oorganization ns (such as Fo ord and
Delta)) to manage their Twitte er accounts aacross the organization.
TweettDeck [http://tweetdeckk.com/] TweeetDeck has the ability to monitor
multip ple social‐neetworking se ervices, in th is case Twittter, Faceboo
ok, and
Myspaace. You can n use TweetD Deck to mannage multiple Twitter acccounts from m
one innterface.
TweettBeep [http:://tweetbeep.com/] TweeetBeep will send you aan email any
time yyour brand (or any keyw word you speecific) is men ntioned in Twwitter.
Tweettie [http://w www.atebits.com/tweetie‐iphone/] One of the m most populaar
Twitte er clients forr the Mac annd iPhone plaatform.
Hashttags.org [htttp://hashtaggs.org/] Lookk up your hashtags to see if anyone
else iss using themm already.
Pollda addy [http:///www.polld daddy.com] A quick and d easy onlinee poll widgett
for Tw
witter and blogs.
ÜberT Twitter (BlacckBerry) [ww ww.ubertwittter.com] Üb berTwitter iss a great
Twitte er client for tthe BlackBerry handheldd devices.
WeFo ollow [http:///wefollow.ccom] A user‐‐powered Tw witter directtory. Pick
three tags you waant yourself or your orgaanization to be associateed with.
When n someone p performs a se earch on WeeFollow. com m for your asssociated
tags, yyou or your company wiill be part off the search results
Twello ow [http://w www.twellow w.com] Tweellow is a dirrectory of pu ublic Twitterr
accouunts, with hu undreds of caategories annd search feaatures to help you find
people who matte er to you.
Twisto ory [http:///www.twisto ory.com] Addd your Twittter backlog ffeed to yourr
favorite calendar application and browse through your personal Twitter
Page4 | Last Updated: 10/18/2010
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Socia
al Media – T dia Manage ment
Top Tools for Social Med
ONLINE VIDE
O EO
YouTu ube [www.youtube.com m] The largesst online videeo sharing site. Owned
by Go oogle.
Vimeo o [www.vimeo.com] One of the manny alternativves to YouTu ube that we
like. V
Vimeo was crreated by filmmakers annd video creators who w wanted to
share their creativve work.
UStream [http://w www.ustream.tv] Ustreaam is the leaading live intteractive
broad dcast platform that enab bles anyone w with an Inteernet connecction and a
camerra to broadccast to an au udience of unnlimited sizee.
Tubem mogul [www w.tubemogul.com] Tube Mogul OneLLoad is a freee service thaat
provid des a single point for deploying videeos to the to op video and social
netwo orking sites.
FILE SHARING G/SOCIAL PU UBLISHING
Scribd d [www.scrib bd.com] On Scribd, you can easily tu urn any file——such as
PDF, WWord and Po owerPoint— —into a web ddocument. TThey are thee largest
‘social publishing site’.
SlideSShare [www.slideshare.n net] I call thiis the “YouTTube of PoweerPoint”.
SlideSShare offers users the ab bility to uplooad and sharre publicly orr privately
PowerPoint prese entations, WWord documeents and Ado obe PDF Porrtfolios.
PODCASTING G
BlogT TalkRadio [htttp://www.b blogtalkradioo.com/] An IInternet radio platform
that allows you to o host live sh
hows and poodcast your rrecorded sho ows all overr
Skype e or the telepphone. A greeat service!
Podbe ean [www.p podbean.com m] Free podccast hosting and publishing.
Evoca a [http://ww ww.evoca.com m/] Online aaudio sharingg service – aadd audio to o
your ssite and reco ord through any device.
iTunes [http://ww ww.apple.com/itunes/poodcasts/specs.html] Add d your
podcaast to iTuness so that users can subsccribe in a plaace that theyy are alreadyy
familiar with.
PHOTO SHAR RING
Page5 | Last Updated: 10/18/2010
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Socia Top Tools for Social Med
al Media – T dia Manage ment
PRIVATE KNOOWLEDGE SH HARING & R RESEARCH
Evernote [www.e evernote.com m] Evernote is a great crross‐platform m research
tool. I keep a ton of research info in Evernnote. The go oal at Everno ote is to givee
everyone the ability to easily capture anyy moment, id dea, inspirattion, or
experience whene ever they waant using whhichever devvice or platfo orm they fin nd
most convenient, and then to o make all off that inform mation easy tto find.
Diigo [http://www w.diigo.com//] The comppany’s name is an acronyym for
“Digesst of Interne
et Informatio on, Groups aand Other sttuff.” It doess offer a
browsser bookmarrklet, but you’ll want to grab the Firefox or IE to oolbar to usee
the beest Diigo hass to offer. In addition to nailing the b basics in soccial
bookm marking, theere are manyy features heere that givee this system m huge valuee
as a re
esearch tool.
SO
OCIAL BOOK KMARKING
Digg [[www.digg.ccom] Social ccontent site that likes teechnology‐reelated
content; especiallly Google an nd Apple relaated. Promo oting your ow wn blog –
especially too agggressively – o on Digg is noot a good ideea.
Delicious [http://del.icio.us/] If you need to share bo ookmarks or you want
people to tell you about webssites, Del.icioo.us will allo ow you to do o that. We
use Delicious for tthought lead dership link ssharing.
Reddiit [http://ww ww.reddit.co om] Reddit iss a social bo ookmarking W Web site thaat
workss much like FFurl and del.icio.us: you register a ussername and d password,
and thhen start subbmitting and d sharing youur bookmarkks.
Stumb bleUpon [htttp://www.sttumbleuponn.com/] The beauty of SttumbleUpon n,
to myy mind: you aare able to taake advantaage of a vast network of dedicated
Web ssearchers wh ho are findin ng utterly brrilliant sites aand sharing them with
you.
SO
OCIAL PUBLLIC RELATION NS
PitchEEngine [www w.pitchengin ne.com] httpp://www.vallleyprblog.co om/pr‐best‐
practices/video‐pitch‐engine‐‐vs‐prweb/
Page6 | Last Updated: 10/18/2010
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Socia
al Media – T
Top Tools for Social Med
dia Manage ment
ADDIITIONAL RESSOURCES:
Theree are hundreeds of social media toolss that you caan use in eacch category outlined
above. Here are jjust a few lin
nks to more informationn.
The UUltimate RSSS Toolbox – 120+ RSS Re esources
[http://mashable e.com/2007//06/11/rss‐toolbox]
Seven Blogging T Tools Review wed
[http://www.tech hsoup.org/leearningcente er/webbuildding/page55516.cfm]
Forbees Blog Toolls Review
[http://www.forb bes.com/bow w/b2c/categgory.jhtml?idd=311]
Wiki comparison n site – WikiMatrix
[http://www.wikkimatrix.org//]
The WWiki Toolboxx: 30+ Wiki TTools and Resources
[http://mashable e.com/2007//07/16/wiki‐‐toolbox/]
Web 2.0 Resourcces for 21st Century Insttruction
[http://web20guru.wikispace es.com/Web b+2.0+Resouurces]
List o
of Social Meddia Manage ement System ms (SMMS)
[http://www.web b‐strategist.com/blog/2010/03/19/list‐of‐sociall‐media‐man nagement‐
systems‐smms/]
Free social media a monitoring tools
[http://www.sim mplyzesty.com m/social‐meedia/do‐you‐‐know‐what‐‐people‐are‐‐saying‐
about‐you/]
12+ SSocial Mediaa ‘Listening TTools’
[http://blog.yourrwebinconce ert.com/uncategorized/12‐social‐meedia‐listenin ng‐tools‐
essenntial‐internet‐marketingg‐best‐practices‐monitorr‐your‐web]
5 Hanndy Social MMedia Listening Tools foor Business
[http://www.i‐ne etpreneur.co om/businesss‐tools/5‐hanndy‐social‐mmedia‐listeniing‐tools‐forr‐
Page7 | Last Updated: 10/18/2010
businness]
Top FFive Tools fo
or Listening oon the Sociaal Web
[http://www.froggloop.com/ccare2blog/20 010/7/5/topp‐five‐tools‐ffor‐listeningg‐on‐the‐
social‐web.html]
Top BBest Social N
Network Site es for Corpo
orate Busineess Marketin ng Professionals
[http://ceoworld.biz/ceo/2010/03/10/to op‐best‐sociaal‐network‐ssites‐for‐corrporate‐
businness‐marketiing‐professioonals]
The MarketingSavant™ Group | 888.989.7771 | www.marketingssavant.com | danaa@marketingsavant.com
Socia
al Media – T
Top Tools for Social Med
dia Manage ment
14 To
op Tools for Thought Leaaders
[http://e1evationn.com/2009//12/31/my‐ttop‐tools‐for‐thought‐leeaders/]
Five B
Best Twitterr Clients
[http://lifehackerr.com/53688 817/five‐besst‐twitter‐cliients]
The T
Top 21 Twittter Clients (A
According To o TwitStat)
[http://techcruncch.com/2009 9/02/19/thee‐top‐21‐twiitter‐clients‐‐according‐to
o‐twitstat/]
10 Beest Social Media Tools FFor Brands aand Solopren neurs
[http://www.marketlikeachicck.com/bestt‐social‐meddia‐tools‐for‐‐brands‐and‐
solop
preneurs/]
Ten vvideo sharing services coompared
[http://www.dvgguru.com/20 006/04/07/te en‐video‐shaaring‐servicees‐compared d/]
Podcasting Toolb box: 70+ Poddcasting Toools and Reso ources
[http://mashable e.com/2007//07/04/podccasting‐toolbbox/]
Bloggging Toolboxx: 120+ Resoources for Bloggers
[http://mashable e.com/2007//06/19/blogging‐toolboxx/]
Onlin
ne Photography Toolboxx: 90+ Online Photograp phy Tools annd Resourcees
[http://mashable e.com/2007//06/23/phottography‐tooolbox/]
Top 55 social bookkmarking seervices
[http://www.pan ndia.com/sew w/327‐sociaal‐bookmarkking.html]
Top 115 Most Pop pular Social Bookmarkin ng Websites
[http://www.ebizzmba.com/aarticles/sociaal‐bookmarkking‐websitees]
Socia
al Bookmarkking Sites | TThe Top Ten Social Bookkmarking Sittes on the W Web
[http://websearcch.about.com m/od/bestw websites/tp/ffreebookmarks.htm]
9 Waays I Use Eveernote
[http://www.digiitizd.com/20 009/04/23/9 9‐ways‐i‐use ‐evernote/]
Page8 | Last Updated: 10/18/2010
39 Doo‐Follow Soccial Bookmaarking Sites TThat Actuallly Work
[http://caroline‐m
middlebrookk.com/blog/do‐follow‐soocial‐bookm marking‐sites/]
Videoo Toolbox: 1150+ Online Video Toolss and Resources
[http://mashable e.com/2007//06/27/video o‐toolbox/]
ne Productivvity Toolboxx: 30+ Resources to Get TThings Donee
Onlin
[http://mashable e.com/2007//06/21/onlin ne‐productivvity‐toolbox//]
The MarketingSavant™ Group | 888.989.7771 | www.marketingssavant.com | danaa@marketingsavant.com