overlap there!) but grabs a paltry 3% of the average marketing budget .Marketing technology goes well beyond and before the advent of social media. Surely, some of thetools we discuss in this e-book are social media tools. However, and more importantly, they are thestate-of-the art vehicles that today’s marketers need to understand to grow their bottom line andkeep pace with the ever-advancing customer base and marketplace.
10 Questions Marketers Want Answered About Digital & Social Media
You’re not alone if you have more questions than answers whenit comes to approaching social media marketing and market-ing technology. Michael A. Stelzner, author of the, “Social Me-dia Marketing Industry Report” , conducted a survey of 900people regarding social media marketing. They received 700
open-ended responses and summarized the major questions
marketing professionals wanted answered. I’ve included these
questions because they so closely reect the same questions
that I’ve been receiving month after month while conductingthe AMA’s two-day “TechnoMarketing” training course on marketing technology & social media.They include:1. What are the best practices and tactics to use?2. How do I measure the effectiveness of social media?3. Where do I start?4. How do I manage the social balance?5. What are the best sites and tools out there?6. How do I make the most of my available time?
7. How do I nd and focus my efforts on my target audience?
8. How do I convert my social media marketing efforts into tangible results?9. How do I cohesively tie different social media efforts together?10. Does social media marketing work, and if so, how effective is it?One in three marketers surveyed indicated that identifying best practices, measuring results andknowing where to begin were their top questions with social media. The MarkeTech guide aims toaddress many of these top-of-mind questions in the following pages.
Tools and Trends in Marketing Technology
1. “State o the Twittersphere,” HubSpot. Q4 2008. http://cdnqa.hubteam.com/State_o_the_Twittersphere_by_HubSpot_Q4-2008.pd 2. “A2/M2 Three Screen Report,” Nielsen/Netratings. Q1 2009.3. “Media Trends: Time Spent on The Internet Continues to Grow,” Forrester Research. May 2009.4. “Interactive Advertising Forecast (U.S.),” Forrester Research. April 2009.5. “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” Michael A. Stelzner. March 2009.