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MarkeTech 2009/2010 – The Guide to Emerging Marketing Technology and Social Media

MarkeTech 2009/2010 – The Guide to Emerging Marketing Technology and Social Media

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Published by Dana VanDen Heuvel
MarkeTech 2009/2010 – The Guide to Emerging Marketing Technology and Social Media

In 2007, MarketingSavant wrote the "MarkeTech ‘08" guide to marketing technology as an American Marketing Association members-only eBook to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, email, widgets and video.

Much has changed since then and they've updated the guide for 2009-2010 with a few new chapters, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you'll find in any eBook of its kind!

This year's MarkeTech guide features the following chapters:

* Social Media Mining, Buzz Monitoring, Customer Listening
* Twitter, Microblogging & The Statusphere
* Blogging
* Facebook
* LinkedIn
* Social Networking Environments
* Video Sharing
* Email Automated email (autoresponders)
* Social Media Optimization
* Widgets and Gadgets
* Photo, Slideshow and Media Sharing Environments
* Honorable Mentions in Marketing Technology
* Marketing Technology Resources
* Glossary

This eBook is a collection of current marketing and social media technology with guidance on how to use these tools in your business today!
MarkeTech 2009/2010 – The Guide to Emerging Marketing Technology and Social Media

In 2007, MarketingSavant wrote the "MarkeTech ‘08" guide to marketing technology as an American Marketing Association members-only eBook to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, email, widgets and video.

Much has changed since then and they've updated the guide for 2009-2010 with a few new chapters, an expanded list of resources and the most comprehensive social media and marketing technology glossary that you'll find in any eBook of its kind!

This year's MarkeTech guide features the following chapters:

* Social Media Mining, Buzz Monitoring, Customer Listening
* Twitter, Microblogging & The Statusphere
* Blogging
* Facebook
* LinkedIn
* Social Networking Environments
* Video Sharing
* Email Automated email (autoresponders)
* Social Media Optimization
* Widgets and Gadgets
* Photo, Slideshow and Media Sharing Environments
* Honorable Mentions in Marketing Technology
* Marketing Technology Resources
* Glossary

This eBook is a collection of current marketing and social media technology with guidance on how to use these tools in your business today!

More info:

Published by: Dana VanDen Heuvel on Sep 01, 2010
Copyright:Attribution Non-commercial

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The MarkeTech Guide to Marketing Technology and Social Media Market-ing is an updated and upgraded version based on the successful e-book originally written for the American Marketing Association in 2008.Marketing used to be simpler. Fewer technologies, fewer channels, less di-
rect consumer inuence and frankly, lower risk – all of which made our jobs
easier. That said, I personally can’t think of a time that marketing has been
more fun. Our jobs have been transformed by technology
To say that much has changed in 18 months is a bit of an understatement.For example, Twitter was on the scene but was far from being a marketingopportunity. In fact, as of Q4 2008,HubSpot estimated that 70% of allTwitter users signed up in 2008 , inspite of Twitter’s founding back inMarch of 2006.The effectiveness of the tools thatwe’ve used for decades has beencalled into question on the past fewyears. It’s interesting to note thatconsumer time spent watching vid-eo on the “best screen available”continues to rise quarter-to-quarter while their usage and consumptionof CGM (consumer generated me-dia) content represents almost 20%of their time (surely there’s some
www.marketingsavant.com
Marketech
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overlap there!) but grabs a paltry 3% of the average marketing budget .Marketing technology goes well beyond and before the advent of social media. Surely, some of thetools we discuss in this e-book are social media tools. However, and more importantly, they are thestate-of-the art vehicles that today’s marketers need to understand to grow their bottom line andkeep pace with the ever-advancing customer base and marketplace.
10 Questions Marketers Want Answered About Digital & Social Media
You’re not alone if you have more questions than answers whenit comes to approaching social media marketing and market-ing technology. Michael A. Stelzner, author of the, “Social Me-dia Marketing Industry Report” , conducted a survey of 900people regarding social media marketing. They received 700
open-ended responses and summarized the major questions
marketing professionals wanted answered. I’ve included these
questions because they so closely reect the same questions
that I’ve been receiving month after month while conductingthe AMA’s two-day “TechnoMarketing” training course on marketing technology & social media.They include:1. What are the best practices and tactics to use?2. How do I measure the effectiveness of social media?3. Where do I start?4. How do I manage the social balance?5. What are the best sites and tools out there?6. How do I make the most of my available time?
7. How do I nd and focus my efforts on my target audience?
8. How do I convert my social media marketing efforts into tangible results?9. How do I cohesively tie different social media efforts together?10. Does social media marketing work, and if so, how effective is it?One in three marketers surveyed indicated that identifying best practices, measuring results andknowing where to begin were their top questions with social media. The MarkeTech guide aims toaddress many of these top-of-mind questions in the following pages.
Tools and Trends in Marketing Technology
1. “State o the Twittersphere,” HubSpot. Q4 2008. http://cdnqa.hubteam.com/State_o_the_Twittersphere_by_HubSpot_Q4-2008.pd 2. “A2/M2 Three Screen Report,” Nielsen/Netratings. Q1 2009.3. “Media Trends: Time Spent on The Internet Continues to Grow,” Forrester Research. May 2009.4. “Interactive Advertising Forecast (U.S.),” Forrester Research. April 2009.5. “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” Michael A. Stelzner. March 2009.
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